The Morgan Connection

What a year! In 2024, we hit incredible milestones: paying millions in referral fees, hosting Revcon, and offering CLE webinars that empowered attorneys nationwide. Thank you to every firm, partner, and attendee who made this year unforgettable. Together, we’re raising the bar for the legal community. Here’s to an even bigger 2025!

If you want to grow your firm, increasing your client list isn’t the only way to do it. One of the most effective ways to grow your firm is by increasing your average fee per case. This isn’t about taking on more cases — it’s about being strategic in the cases you do accept… and maximizing the value of each one. Here are some key strategies: - Select high-value cases. Identify which case types or claims typically lead to higher settlements or verdicts, and prioritize the cases with the potential for higher recoveries. You need to be able to justify the effort and resources your team invests based on the potential outcome. - Analyze past cases. Review whether filing a lawsuit typically results in a higher average fee for similar claims. Tracking the differences between pre-litigation and post-litigation outcomes allows you to make data-informed decisions about whether to take a case to trial and dedicate more resources to it. - Adapt your negotiation strategies. Be prepared with all the necessary evidence to push back on low-ball offers and secure maximum value for your clients. Creating a checklist for this process can help streamline your efforts, keeping your team aligned and improving settlement outcomes. By implementing these strategies, your firm can optimize its case selection process, improve documentation, and refine negotiation strategies — all of which can contribute to higher average fees and long-term growth.

The Ultimate Trial Lawyer Event of 2025 Is Here! Led by Keith Mitnik, a trial legend with 40 years of groundbreaking success, this CLE-accredited experience delivers practical, trial-winning tools you can use immediately.Mark your calendar for April 29-30, 2025—San Antonio’s vibrant Fiesta Week will set the stage for The Art of Outsmarting with Keith Mitnik, our most anticipated event of the year. Here’s why you can’t miss it: - The Art of Outsmarting with Keith Mitnik: Master Keith’s proven strategies to leave the opposition one step behind, every time. - Maximizing Damages with Rick Block: Transform the way you calculate and argue damages to maximize outcomes for your clients. - NEW! Million Dollar Breakdown LIVE: Go behind the scenes of our most significant verdicts with the trial attorneys who made them happen—challenges, insights, and the strategies that changed the game. Early bird pricing is going fast—secure your spot, register today: https://lnkd.in/g3mzJHfY Brought to you by ABC Legal Services

“Ultimately people are people and justice is justice.” Despite being told — even by courthouse employees — that no one gets million-dollar verdicts in Rockland County, New York, Morgan & Morgan, P.A. attorney Nicholas Gerschman and his team proved otherwise. John McIlhargy, an active grandparent, sports facility design consultant, and former competitive swimmer, suffered severe pain and numbness after a slip-and-fall on county property. The surgery he endured was so complex, that a video visualization had to be shown to help the jury fully grasp the impact of his injuries and why the $50,000 pre-trial offer was unfair to Mr. McIlhargy. Taking on the county in a slip-and-fall case was no small feat, but the Morgan & Morgan team took it across the finish line with a groundbreaking $2.4 million verdict. In the next episode of Million Dollar Breakdown, Gerschman shares how they overcame the odds, including: Using technology to convey the extent of their client’s injuries Exposing contradictions in the defendant's arguments  Successfully navigating a bifurcated trial and delivering two persuasive closing arguments Watch now! https://lnkd.in/eB8Mr4Jq Brought to you by Advanced Imaging Centers

"Before The Morgan Connection, I was searching the internet, hoping to find a good firm. Now, I know I have a trusted place to send clients." – @Patrick O'Hara, O'Hara Law Firm For small firms like Patrick’s, The Morgan Connection streamlines referrals, ensuring clients are in good hands and updates are consistent.

"Closing arguments are the culmination of years of hard work—the bow on the present. It's your chance to show the jury who your client was before the incident and how their life has changed due to someone else's negligence." – Mary Kate Moran, Attorney at Morgan & Morgan, P.A.. Watch Mary Kate explain why closing arguments are the most powerful moment in a trial.

How do you dismantle flawed expert testimony? Elaine Sheng reveals how her team exposed critical gaps in the defense’s argument during the $14M trial for Steve Watkins. The defense’s expert claimed Mr. Watkins was at fault, citing “science” to argue the ladder couldn’t have slipped the way he described. But under cross-examination, their theory crumbled: - Their expert failed to calculate the force needed to tip the ladder. - Key tests to support their claims were never performed. - Cross-examination exposed the inconsistencies, sealing the case for the jury. Elaine Sheng explains it all in this compelling episode of Million Dollar Breakdown. Watch now: https://lnkd.in/gJqJ-2Gv Brought to you by USA Express Legal & Investigative Services, Inc

What a fantastic evening at our Boston Golden Hour event! Big thanks to everyone who came out and made it so special. It was great catching up with you all! Monarch Structured Settlements, Jack Murphy, Esq., Daniel DiVico, Kevin M., Christian Fantau

Verdict Alert ⚖️ The pretrial offer: $400,000 The verdict: $2.8M Her youth and a pain-free life were ripped away from her, through no fault of her own. When an 18-wheeler rear-ended her car, Tytiana Looney’s life was changed forever. Between extensive physical therapy and injections to try to avoid invasive surgery, she was also forced to take a lower-paying job to accommodate the pain in her lower back. The pain also made sitting in a car nearly unbearable, preventing her from driving to watch her daughter —who also suffered leg injuries in the crash—compete in her favorite sports. The defense tried to blame a third vehicle, but Erby J Fischer, Victoria Dye, Mike Bowling, and Lisa Bailey of Morgan & Morgan, P.A. rejected the accusation — and secured a $2,812,000 verdict for the mother-daughter duo. 

How do you build a winning case from the ground up? Kelli Lester, Managing Partner & Lead of Morgan & Morgan, P.A.’s Trucking Division, shares her approach to jury selection and pre-trial tactics that give cases an edge from day one. In this Morganology webinar, Kelli walks us through her tried-and-true strategies for selecting a fair, open-minded jury while mastering evidence organization, which is essential to making a powerful case for your clients. Watch now: https://lnkd.in/gbuSs54F Brought to you by ABC Legal Services