The Legacy Lab is an award-winning research lab and strategic consultancy focused on exploring the dynamics of long-term brand building in a short-term world. By collaborating with ambitious founders, cofounders, and refounders to identify and define their enduring ambitions, we develop the tools leaders need to craft the legacies of tomorrow.
Launched in Los Angeles in 2012 as a thought-leadership initiative within Team One—Publicis Groupe's fully integrated advertising, digital and media agency—The Legacy Lab draws on a diverse and insightful body of knowledge, including quantitative and qualitative research, semiotics, social listening, investigative reporting, and cultural anthropology. Perhaps best known for our in-depth interviews with the pioneering figures behind some of the world’s most influential brands, our ever-growing community includes the leaders of Patagonia, Taylor Guitars, (RED), Tribeca Film Festival, The Ritz-Carlton Hotel Company, Lexus, The New Yorker, and Wimbledon. These leaders aren’t reading from history—they’re writing it.
In March 2018, McGraw-Hill Education published The Legacy Lab's first book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, by Mark Miller, founder of The Legacy Lab and chief strategy officer at Team One, and Lucas Conley, cultural reporter and writer with The Legacy Lab. Synthesizing years of research from our ongoing global study of influential brands and their leaders, Legacy in the Making shows readers how to identify the traps of short-term thinking, marshal their long-term ambitions, and build their own modern legacies.
"A must-read for anyone who wants their work to last beyond their lifetime.”—Simon Sinek, optimist and New York Times bestselling author, Start with Why and Leaders Eat Last.
-
Industry
-
Research
-
Company size
-
11-50 employees
-
Headquarters
-
Playa Vista, California
-
Type
-
Public Company
-
Founded
-
2012
-
Specialties
-
branding, marketing, advertising, brand story, brand purpose, brand positioning, consumer research, publishing, and entrepreneurship
