The ISV Society

ISVs, let’s talk about one of the biggest marketing challenges: reaching the right audience. The 2025 ISV Guide to Grow Your Audience solves this by helping you: Pinpoint exactly where to share your message for maximum impact. Eliminate the guesswork around events, groups, and directories. Build stronger connections with partners and customers in your space. This isn’t just a guide; it’s a roadmap to overcoming the hurdles of growing your presence in the ERP community. 🛠 Whether you’re starting fresh or want to add more to your marketing mix, this is your go-to resource. Download it today! https://lnkd.in/gfhD77E9

🎥 FAQ Friday: how do you make your content work harder for you? 🤔 Here’s a tough truth: Your content isn’t working if no one sees it. If you’re spending hours creating amazing content but not seeing the traction you hoped for, this one’s for you. On today’s FAQ Friday, I’m sharing 5 strategies from Create Once, Distribute Forever by Ross Simmonds that you can start using TODAY: Repurpose: Turn a blog post into a carousel, video, or email. Distribute: Share content multiple times on different platforms. Engage: Post in LinkedIn groups or forums where your audience is active. Syndicate: Publish on platforms like Medium or LinkedIn Articles. Visualize: Transform data into infographics or slides. 💡 Pro Tip: Keep amplifying your best content to extend its lifespan and reach! What strategies have worked for you in the past, and which do you plan to use in 2025? #FAQFriday #ContentMarketing #B2BMarketing #RepurposeContent #2025Planning

🎉 The Final Issue of Channel Up Your Marketing for 2024 is Here! This one is all about helping you and your partners close out 2024 strong and set the stage for an even more successful 2025. Here’s what you’ll find in this special year-end issue: 🎁 Holiday Marketing Tips 📬 Email Strategies That Work 🎙️ Podcast Highlights This is your chance to reflect, recharge, and get inspired for what’s ahead in 2025.

It's the last podcast episode of 2024! In this episode of The ISV Society Podcast, I sat down with David Marcotte of Marcotte Coaching, LLC to dive into the art of communication in business. Whether it’s crafting captivating stories, mastering your presentation delivery, or building trust in virtual spaces, David shares insights that will transform how you connect with others. "Think of yourself as a teacher, not just a presenter. You're delivering information your audience didn’t know before—and your hunger for them to truly understand what makes you unforgettable." 🎧 Tune in to learn actionable tips for: ✅ Enhancing your soft skills. ✅ Building trust through storytelling. ✅ Perfecting your presentations for in-person and virtual audiences. 👉 Listen now: https://lnkd.in/eG8XKpBC #SoftSkills #Storytelling #Presentations #ISVPodcast

🎧 Podcast Wrapped 2024: The stats are in and The ISV Society Podcast is GROWING—thanks to YOU!" 🎙️ 47% follower growth 🎙️ 80% new listeners 🎙️ Top Episode: The Triple Threat: How Partners, Customers, and Publishers Drive Business Success with Cloud ERP - guest CJ Boguszewski with Acumatica And guess what Spotify for Creators says about me? I’m The Trendsetter—leading conversations and sharing insights to help ISVs and VARs thrive. As we wrap up an incredible year, I want to say THANK YOU for listening, engaging, and growing with me. Let’s make 2025 even bigger! What was your favorite takeaway this year? Let me know below. 👇 #spotifywrapped

FAQ Friday: What’s in it for them? Your partners need to see how working with you makes their lives easier, their clients happier, and their business more successful. This week’s FAQ Friday is all about partner-focused messaging. Here’s the formula: 1️⃣ Solve their pain points. 2️⃣ Drive their revenue. 3️⃣ Build trust through transparency and support. Examples that work: ✔️ “We provide co-branded marketing materials to save you time.” ✔️ “A dedicated partner success manager to help you hit your goals.” 🚫 Avoid the trap of focusing on your product’s features instead of the benefits for them. Watch this video for actionable tips to shift your approach and grow your partnerships.

What’s the key to scalable marketing for small teams? Stephanie McColly from Crestwood Associates says it’s all about clarity, tools, and training. On the latest The ISV Society Podcast, we explore how to: 🔑 Identify the challenges you're solving to choose the right tools. 🔑 Start small and expand strategically with platforms like HubSpot. 🔑 Invest in your team’s skills to drive success—and loyalty. Stephanie also shares how Crestwood Associates uses HubSpot not just for campaigns but as a case study for clients. https://lnkd.in/deSUKTP8

🚨 Is your social proof up to par? 🚨 It's FAQ Friday and trust is everything. If your prospects don’t see proof that others love and trust your product, it’s a missed opportunity. ✅ Great Social Proof includes: Case studies with measurable results. Authentic testimonials with names and titles. Credible reviews on trusted platforms like G2. ❌ Not-So-Great Social Proof includes: Vague quotes like "Great product!" Anonymous feedback without context. Outdated or irrelevant metrics. Learn how to make your social proof stand out! #FAQFriday #SocialProof

What do ISVs, VARs, GP, and Acumatica Summit have in common? They’re all part of the secrets to thriving in the channel. In this week’s ISV Society Podcast, Stephanie McColly from Crestwood Associates shares: 🎯 Relationship-building tips that actually work. 📈 How GP users can prepare for the future. 🎉 Event strategies, including why hot breakfast matters! 🎧 Listen now to uncover the secrets for ISVs and VARs to thrive. https://lnkd.in/eg_yVTX7

This week’s newsletter is packed with actionable insights to inspire and energize your strategy: 🎯 Snackable content trends with Kristen Koenig from RingCentral. 🎯 Why human-to-human (H2H) marketing is the future with George B. Thomas from Sidekick Strategies 🎯 3 creative ways to show your partners you’re thankful. Marketing is about more than tactics—it’s about trust.