Head of Product Taylor Scott joined top media leaders to discuss revenue opportunities and trends they see for 2025: "Audiences are craving connection and community, more than ever. 2024 showed more and more that the advertising-based business models were very vulnerable. Next year, audiences will become even more discerning in which media they consume and will continue to shift towards media that offers the deepest, most authentic connections to their audience." READ MORE: https://lnkd.in/gyRmWFNu Press Gazette Bron Maher Charlotte Tobitt
The Hill
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The Hill is the premier source for policy and political coverage, reporting on every aspect of the business of Washington and the campaign trail. The Hill is known among those who influence policy as a "must read" in print and online. It signals the important issues of the moment. In an environment filled with political agendas, The Hill stands alone in delivering solid, non-partisan and objective reporting on the business of Washington, covering the inner-workings of Congress, as well as the nexus between politics and business. The Hill serves to connect the players, define the issues and influence the way Washington's decision makers view the debate.
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http://thehill.com/
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The Hill reposted this
Great snapshot of our industry going into 2025.
Each year just before Christmas Press Gazette likes to ask news leaders one key question to prime us up for the year ahead. This year we asked: "What’s the biggest revenue opportunity for news in 2025 and how do you plan to maximise it?" I'm thrilled that we received 23 thoughtful and revealing answers from execs in the UK, US and Canada and you can read every word of them all here (link in comments). There are some clear themes: unsurprisingly, diversification. Also to be expected is AI, but with some varying viewpoints. Depth over breadth, connecting with consumers directly but also still expanding audiences across platforms. The answers give a great state of play for different types of media businesses right now. Thank you so much to all our contributors: Deborah Arthurs Josh Awtry Ben Bailey Paul Bascobert Jon Birchall Christian Broughton Jacquelyn L. Cameron Dominic Carter Sean Cohan Katie Davies Geoff Marsh Janice Min Piers North Barbara Peng Amanda Rottier Taylor Scott Goli Sheikholeslami Jon Slade Justin B. Smith Farrah Storr Krissah Thompson Kyle Vinansky Sheryn Weiss
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The Hill reposted this
Co-Founder of Social Driver, Chairman of National Digital Roundtable, Host of Chief Influencer Podcast
What questions do you have for our experts about Bluesky Social? We covered as many as we could in today's National Digital Roundtable and Social Driver briefing. I was frankly surprised that half of our 200 participants said their brand had signed up for a Bluesky account, and another third plan to soon. Our experts Lia Haberman, Sarakshi Rai and Andreas Sandre covered a lot of ground: ⚡ The fact that Bluesky doesn't suppress posts with links like other platforms is a great reason to join ⚡ While Bluesky may not replace X, journalists, policymakers and more are flocking to it ⚡ Starter packs are the secret to build your own feed and also grow your following Share your own questions and comments below and our experts will chime in with their thoughts!
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President-elect Trump said Monday that he has a “warm spot” in his heart for TikTok as the popular social media app faces down a potential ban next month. When asked if he would work to stop the ban from going into effect when he takes office, Trump said he will “take a look,” saying he in-part attributes his win to TikTok.
Trump says he has a ‘warm spot’ in his heart for TikTok as app faces ban
https://thehill.com
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The Hill reposted this
The Hill | Politics, Foreign Policy, Audience Engagement, Social Media, Strategic Communication, Broadcast
Bluesky has been growing at a rapid rate ever since the US presidential election. With more than 24 million users now, and still lagging behind its well established competitors, so the question is: is this the next big social media platform? Join us tomorrow! Social Driver National Digital Roundtable Anthony Shop Andreas Sandre
📢 Is Bluesky the Next Big Thing? Join us for an exclusive virtual briefing, Bluesky and the Future of Digital, featuring insights from: 👉 Sarakshi Rai, Deputy Managing Editor at The Hill 👉 Lia Haberman, Author of the ICYMI Substack 👉 Andreas Sandre, Author of Digital Diplomacy 👉Anthony Shop, co-founder of Social Driver & chairman of National Digital Roundtable (moderator). Discover what Bluesky’s rapid growth means for marketers and communicators and get your questions answered during a live Q&A. 🗓 Date: 12/17/2024 ⏰ Time: 12pm Eastern 📍 Virtual on Zoom https://lnkd.in/gNAezW3r #Bluesky #DigitalMarketing #SocialMediaStrategy
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The Hill reposted this
The fatal shooting of United Healthcare CEO Brian Thompson is amplifying Americans' discontent about healthcare in the U.S. But polling shows Americans' views on healthcare aren't black and white, which is missing from the conversation in the wake of Thompson's death. I discussed earlier this morning on Fox News Sunday. The Hill Fox News TV
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The Hill reposted this
Saturday at 9/8C on NewsNation: Ross Coulthart hosts a Special Report: Drones over New Jersey. The shocking sight our cameras captured in the skies - as we dig for answers for you. Find the channel in your area by visiting NewsNationNow.com
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The Hill reposted this
I’m excited to join the Fox News Sunday political panel this coming Sunday morning to break down the week’s political news! Check your local listings for your local Fox News Media affiliate.
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