The Gramercy Institute

The Gramercy Institute is a financial marketing industry think-tank focused on the intellectual and educational needs of senior marketers from the world's leading financial firms brands. Gramercy Institute is the largest global network for senior financial marketers in the world. Based in New York City, the Gramercy Institute hosts over 20 in-depth forums for senior financial marketers each year worldwide in New York, London, Hong Kong, San Francisco, Boston, Chicago, Philadelphia and Philadelphia. Gramercy Institute hosts three important industry recognition programs; "Gramercy Financial Marketing Strategy Awards," "20 Rising Stars in Financial Marketing" and "Financial Marketing's 20 Most Valuable Partners." GI's member firms include 36 or the world's leading banks and financial firms. The Gramercy Institute has conducted numerous research studies. Major studies include "Transformative Marketing in Financial Services," "Financial Media: Owned, Earned & Purchased," "Programmatic Buying in Financial," "Financial Brands Prosper By Adding Value to Society," "Analyzing the Effectiveness of Marketing Dollars (ROI) in Financial," "The Investor-Advisor Connection" and "Best Practices in the Digital Marketing of Financial Services," which was conducted with Northwestern University Graduate School and backed by Bank of America, Merrill Lynch, Prduential Financial, UBS, Metlife and Microsoft. GI sponsors include AOL, Bankrate, Barrons, CBS, Compete, Inc., Competitrack, Conde Nast, CNBC, Crain’s, Doremus, Dean Media, Dow Jones, Financial Times, Google Inc., International Herald Tribune, Investor’s Business Daily, InvestingChannel, IXI, Microsoft Advertising, NBC Universal, New York Times, The New Yorker, Nikkei America, Pearson Publishing, Pensions & Investments, Seeking Alpha, SmartBrief, Sullivan, TargetCast, Thomson Reuters, Time Inc. Yahoo!, Yext, Wall Street Journal and other leading financial services media and marketing companies.

Website

http://www.gramercyinstitute.com

External link for The Gramercy Institute

Industry

Advertising Services

Company size

2-10 employees

Headquarters

New York, New York

Type

Privately Held

Founded

2002

Specialties

Financial Services Marketing: Expertise, Insights, Reseach, and Thought Leadership and Relationship Capital