The CPG View congratulates Kathryn Mazza in her new role as SVP - Chief Marketing Officer, President of Redmedia at Hy-Vee, Inc. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
The CPG View
Broadcast Media Production and Distribution
Atlanta, GA 4,108 followers
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG.
About us
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG. We look forward to playing a small part in moving the community forward, through Education, Encouragement and Empowerment. The mission is to empower global leaders to win in CPG. The CPG View is underpinned by 6 core pillars: 1. Industry news 2. Market data 3. Digital shelf 4. Digital strategy 5. Media (social/retail) 6. Leadership empowerment We feel that we can serve a distinct need in the market, driving sustained value creation for our community and it's members. If you have seen value in anything I have shared over the years, I would be appreciative if you consider following The CPG View on LinkedIn, Spotify and Apple. Podcast Page: https://www.podpage.com/the-cpg-view/
- Industry
- Broadcast Media Production and Distribution
- Company size
- 2-10 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
Locations
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Primary
Get directions
Atlanta, GA 30004, US
Employees at The CPG View
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Don “eCommerce” Brett
President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️…
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David Luellen
Director of Sales for Work Hose (hose products) at The Creative Product Group.
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Laura Brett
Chief Operating Officer at The CPG View
Updates
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The CPG View congratulates Celso Borges Shimabukuro in his new role as Global Head of Revenue Management at the LEGO Group. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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eCommerce: Why Product Pages Don’t Convert
President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
eCommerce: Why Product Pages Don’t Convert 💡 Most pages convert below 2%. 😌 Weak copy 😌 Poor design 😌 Confusing layout Content Playbook: (8) 1️⃣ Add a punchy description under the product name. 2️⃣ Use standout, memorable images. 3️⃣ Show features near “Add to Cart” (3-word bullets). 4️⃣ Make variants clear with visuals (flavors, sizes). 5️⃣ Push subscriptions—recurring revenue is gold. 6️⃣ Build trust with upfront copy (no hiding in menus). 7️⃣ Add FAQs from customer questions (great for SEO). 8️⃣ Show USPs with icons (why trust you). Quick design tips: (5) 👍🏼 Bigger fonts 👍🏼 Simplify layouts 👍🏼 Price near product name 👍🏼 Show weight for value 👍🏼 Service USPs near CTA Stellar visual and write up by Stuti Kathuria. Ways to reach us: Pattern® The CPG View The Retail eCommerce Club #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
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Out Now, "Redefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG” on The CPG View featuring Ashley Mitzel Director of Sales at PepsiCo and Glory (Goodman) Linsley, Head of CPG Partnerships at DoorDash. 🏆 Ashley and Glory offer exclusive insights into how industry giants DoorDash and PepsiCo are transforming the consumer experience with data-driven strategies and cutting-edge technology. 🌟 Don't miss out on this deep dive into the evolving digital landscape! 🔥 Available on Apple, Spotify, Google, and more! 📲 🔗 https://lnkd.in/ebgSsMkU In parternship with Vizit. #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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The CPG View reposted this
President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
The Future of Generative AI in CPG 🔥 Generative AI is not just the future—it’s here. The time to invest in scalable solutions, agile teams, and robust governance is now. Thought Starters: (2) - Generative AI offers transformative potential across industries, enabling revenue growth, cost savings, and operational efficiencies. - While 24% of companies have launched or are developing generative AI tools, 70% of respondents expect revenue impacts above 8%. Fun Facts: (5) 🎉 70% of respondents anticipate generative AI driving revenue growth of over 8%. 🎉 62% — Companies deploying generative AI reported 62% higher-than-expected impacts post-implementation 🎉 60% expect cost savings to exceed 6% with generative AI implementation. 🎉 38% of businesses recognize generative AI’s potential in operations like fraud detection, predictive analytics, and automation. 🎉 21% cite limited data access as the primary hurdle in deploying generative AI. Use Cases by Function: (6) - R&D: Accelerated product testing and iterations, voice-of-the-customer analysis. - Commercial: Real-time sales rep advisories, omnichannel marketing automation. - Supply Chain: Warehouse and route optimization, real-time operational analytics. - Manufacturing: Maintenance scheduling, golden-batch condition targeting. - Procurement: Contract analytics, fraud pattern recognition. - Corporate Functions: Financial planning dashboards, automated HR processes. Challenges to Deployment: 😌 Limited data access (21%) — Lack a modern tech stack to operationalize AI. 😌 Privacy concerns (20%) — Intellectual property and data security risks hinder scaling efforts. 😌 Understanding use cases (18%) — Difficulty in aligning generative AI with commercial outcomes. Key Questions for CPG Executives: (5) 1️⃣ How can your organization align generative AI capabilities with overall business strategies? 2️⃣ What scalable data foundations are needed to fuel effective AI-driven decisions? 3️⃣ Are your current tech stacks prepared to support multiple AI solutions? 4️⃣ How will you address organizational resistance to ensure adoption at scale? 5️⃣ What frameworks are in place to ensure responsible AI use while managing risks? Happy to share (7 pg). Ways to reach us: Pattern® The CPG View The Retail eCommerce Club Source: McKinsey & Company #GenerativeAI #PackagingInnovation #PaperIndustry #DigitalTransformation #BusinessGrowth
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President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
eCommerce & CPG <> eCommerce in Europe Great report by the ECDB team. Thought starter: (1) With eCommerce revenues projected to grow by 31% globally by 2027, how can brands leverage regional growth dynamics to inform where to play and how to win choices? Fun Facts (Global): (5) 2023 - 2027 🎉 Asia: $2.7T → $4.0T, +47% growth 🎉 Americas: $1.1T → $1.6T, +38% growth 🎉 Europe: $0.7T → $0.9T, +31% growth 🎉 Australia: $56B → $79B, +42% growth 🎉 Africa: $16B → $25B, +62% growth Market Leaders Across the Largest EU Markets: (5) United Kingdom 1. Amazon.co.uk – $16.1B 2. Sainsbury's – $6.6B 3. Tesco – $6.4B 4. Argos – $4.2B 5. Asda – $4.0B Germany 1. Amazon.de – $17.1B 2. OTTO – $5.6B 3. Zalando – $2.7B 4. MediaMarkt – $2.0B 5. IKEA – $1.6B France 1. Amazon.fr – $5.8B 2. SHEIN – $2.4B 3. Veepee – $1.5B 4. Auchan Retail – $1.5B 5. Boulanger – $1.4B Spain 1. Amazon.es – $3.9B 2. SHEIN – $1.6B 3. El Corte Inglés – $1.4B 4. Mercadona – $0.7B 5. Carrefour – $0.7B Italy 1. Amazon.it – $5.7B 2. SHEIN – $1.2B 3. Apple – $0.7B 4. Zalando – $0.6B 5. Unieuro S.p.A. – $0.6B Happy to share (13 pg). #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
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🚀 Coming Soon on The CPG View Podcast! 🚀 On this episode, we’re talking with Glory (Goodman) Linsley, Head of CPG Partnerships at DoorDash and Ashley Mitzel, Director of Sales at PepsiCo and Don “eCommerce” Brett of The CPG View.🏆 Tune in to this exciting episode where we dive into how DoorDash and PepsiCo are reshaping the digital marketplace through innovative partnerships. You’ll hear firsthand how PepsiCo leverages DoorDash’s expansive platform to bring beloved snacks and beverages to consumers, and what new growth opportunities lie ahead for both brands. 🔥 Whether you're curious about the future of CPG eCommerce, retail media networks, or just love a good success story, this episode offers something for everyone. 🎧 🗓 Airing December 27th. Available on Apple, Spotify, Google, and more! 📲 🔗 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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The CPG View congratulates Neil Reynolds in his new role as Global Chief Customer & Digital Commerce Officer at Mars. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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