Terra Arma

This Thanksgiving, we’re taking a moment to reflect on what we’re most grateful for – our community. 🍂 ⁠ ⁠ From our loyal customers to our veteran community and partners, we are thankful for your continued support and trust in us. ⁠ ⁠ Your dedication fuels our mission, and we’re honored to be part of your journey. ⁠ ⁠ Wishing you a day of gratitude, family, and unwavering resilience. ⁠ ⁠ #Thanksgiving #Gratitude #TerraArmaFamily #ThankfulForYou

Co-owners Robert Irvine and David Reid are on the ground at Joint Base McGuire-Dix-Lakehurst, seeing Terra Arma gear in action! 🇺🇸 From the shelves to the field, we're proud to support our service members with gear that's built for performance, durability, and comfort. It’s always an honor to connect with the military community and hear firsthand how Terra Arma products are making a difference. If you're on base, swing by and check out our top-selling pieces—made by veterans, for veterans. #TerraArma #BuiltForTheMission #VeteranOwned #MilitaryGear #JointBaseMcGuireDixLakehurst

November is National Veterans and Military Family Month, and here at Terra Arma, we’re proud to honor the strength, resilience, and sacrifices of veterans and their families. 💙 Every service member has a story, and every family stands as their unwavering support through every challenge. This month, we celebrate the dedication of those who serve and the loved ones who support them from home. Thank you for your courage, commitment, and love for our nation. #VeteransMonth #MilitaryFamilyMonth #TerraArma #HonorAndSupport

Today we celebrate the man behind the innovation and passion that drives Terra Arma. Christian’s dedication to creating high-performance, durable gear stems from his love for adventure, his military background, and his UNWAVERING belief that everyone deserves gear that stands up to the toughest challenges. Happy birthday Christian!

Reflecting on an impactful weekend at MCON in Las Vegas! 🌟 We were honored to connect with so many driven individuals and organizations who share our commitment to supporting military communities. A huge thank you to Waco Hoover and the MCON team for creating a space where conversations can lead to real change. From integrating veteran-owned businesses into corporate supply chains to the power of strategic partnerships, each discussion emphasized the importance of purpose and community. It was a privilege to hear from inspiring leaders like SEAC Ramón “CZ” Colón-López and to collaborate with those who understand the sacrifices made by our service members. Special shoutout to our Terra Arma team and the Robert Irvine Foundation for helping us bridge connections and bring our mission to life. This event reinforced why we do what we do—and the many ways we can continue to uplift our veterans and their families. Here's to creating lasting impact and forging a path forward. #MCON2024 #TerraArma #MilitarySupport #VeteranEmpowerment #CommunityImpact

Being unrivaled isn’t just about the gear or the grind—it’s about the people standing next to you. The ones you count on when things get tough. At Terra Arma, we know that strength comes from community and brotherhood, forged in the heat of the challenge and the sweat of shared purpose. When you push past the limits together, you don’t just survive—you thrive. You build bonds that are stronger than any obstacle. And that’s what makes us unrivaled. Together, we’re unstoppable. 🔥

The Women’s Catalyst Luxe Tee is here and ready to change the game. Designed with the same unrivaled comfort and technology that Terra Arma is known for, now tailored specifically for the women who serve, protect, and push boundaries every day. Find it at your nearest NEX and AAFES locations! Whether you're on duty, out in the field, or hitting the gym, our Catalyst Luxe has your back with antimicrobial fabric, flatlock seams, and a fit that works as hard as you do. Ladies, it’s time to upgrade your gear. 💪

Terra Arma is proud to collaborate with the Memorial Valor Foundation. Our monetary donations and media support help amplify their mission of honoring fallen soldiers and supporting Gold Star families. By working together, we strengthen the impact of the Memorial Valor events, ensuring that the stories and sacrifices of our heroes are remembered and celebrated. This partnership underscores our shared commitment to community, service, and honoring those who have given so much. @memorial3gun #TerraArma #MemorialValor

Some say you can’t have both—performance and luxury. We say: watch us. At Terra Arma, we’ve created gear that stands up to the harshest conditions while giving you a premium feel. Our products are made for hard use, but every detail—from our antimicrobial tech to our no-chafe seams—is engineered with luxury in mind. Whether you’re pushing limits in the field or hitting the gym, Terra Arma has your back, with gear that feels as good as it performs. Luxury isn’t soft. It’s strong. And it’s here with Terra Arma.

🚨 Last Call for MCON 2024! 🚨 If you're going to be in Las Vegas this weekend, don’t miss out on the ultimate military community event! 🎉 Join us at MCON, where our CEO & Co-Founder, David Reid, will be speaking on a panel and the Terra Arma team will be on-site for an epic weekend of connection and celebration. Get your tickets now and we’ll see you there! 🔥 #MCON2024 #TerraArma #VeteranCommunity #VegasBound #LastCall #GetYourTickets