Betty

For our agency holiday card this year, Betty and Favorite Child created a series of printed (by Quad!) conversation cards with tongue-in-cheek suggestions for facing some of the conundrums of courtesy commonly found in our new normal of hybrid work. More icebreaker than advice column, we hope they spark some fun chatter with clients and colleagues alike to help us all connect this season. Thanks to Campaign US for the feature! https://lnkd.in/gans-Q9R

Our latest work for Minnesota Lottery is here to offer a friendly reminder for the holiday shopping season — it's OK to put yourself on your gifting list too. Thanks to Ads of the World, AdForum and The MPLS Egotist for sharing the campaign! https://lnkd.in/gVB7mdd6

We are thrilled to announce that our own Liz Grabek (she/her) has been honored on the 2024 ADWEEK 50 list! From launching the Betty brand to growing her team to showing up at pitches with work that connects, Liz’s strategic leadership and people-first perspective have earned her this well-deserved recognition, and we’re so proud to celebrate this milestone with her. Congrats to Liz, and to all the 2024 honorees! You can see the entire #Adweek50 list of changemakers making a positive impact on their companies and the industry here: https://lnkd.in/ehMnTKJD

Bettys had a blast celebrating Halloween yesterday with a few tricks, lots of treats and a hybrid costume contest. Congrats to our costumed co-workers who took top honors in people and pets categories — a Spinning Wheel of Death, Macho Man Randy Savage, a jellyfish and "Pawcasso."

Betty SVP of Consumer Strategy Liz Grabek (she/her) is bringing her expertise to the Modern Retail Awards jury this week, along with Meet Rise and Quad colleagues Jeff T. and Kevin Bridgewater. We're excited to be represented among these industry leaders helping recognize the companies and campaigns modernizing retail in the digital age: https://lnkd.in/ev9tZQHy

It's been a big year of growth for Betty! Here are just a few of the new faces we've added to our team so far this year.

Our recent work for Summit Brewing Company was featured in Packaging Digest's roundup of NA beers for Sober October. For the can design of Latitude, the newest addition to the Nialas NA lineup, we created a scene reminiscent of golden hour at a Midwest lake. Click through for Betty x Favorite Child Creative Director Nicole Meyer's perspective on differentiating the new flavor while keeping the family cohesive: https://lnkd.in/gkjaeQTj

Betty and Favorite Child are excited to welcome Kirstin Stahl (back!) to our team as Group Creative Director! Kirstin will lead teams designing for brands big and small, thinking beyond the package to help them create emotional connections with consumers. Thanks to ADWEEK for sharing the good news! https://lnkd.in/gjMDWgPX

Yesterday, Madi Rudoll (Van Sickle) of our Brand & Business Leadership team got to celebrate the inauguration of our client Dunwoody College of Technology's new president — its 11th in over 100 years since founding. Congrats to President Scott Stallman, Ph.D., and thank you to Dunwoody for including us in your mission to build a community of leaders "Born to Do."

At Betty, we’re passionate about making sure the work works. In her recent hot take, Jamie McGarry, Integrated Business Development and Growth Lead at Quad, breaks down how we deliver on building brand and driving demand. https://lnkd.in/g8CsNxfF