Tech advancements, evolving audience behaviors, and cultural shifts are reshaping the media landscape in 2025. In our newest Teads Tech Themes 2025 ebook, we provide an insider’s guide to the five pivotal themes that will define the marketing frontier for advertisers and content providers. 5 Key Insights from Tech Themes 2025: 1. Transform Engagement Through Omnichannel Video Excellence 2. Balance Personalization And Privacy To Drive Impact 3. Build Trust And Relevance In Premium Environments 4. Deepen Audience Connections With Meaningful Moments 5. Master Attention At Every Touchpoint With Creative Excellence Leveraging insights from the Teads Global Tech Themes Survey, the Teads Media Barometer, trusted industry data, and perspectives from global media and marketing leaders at brands like L’Oréal, Toyota, Hilton, Heineken, Kinesso, and more this comprehensive guide offers a clear roadmap to navigate challenges and seize new opportunities in 2025. Download the ebook now >> https://hubs.li/Q02_M8XW0 #TechThemes2025 #Advertising #MediaTrends #2025Themes #2025Trends #Media #AdTech #2024Wrapped #Themes
About us
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
- Website
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https://www.teads.com
External link for Teads
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Video advertising technology, Supply Side Platform, Ad serving, Video formats, Advertising monetization, Big Data, Ad exchange, Online video, Video advertising, Viewable display, and CTV
Products
![Click here to view Teads For Publishers]()
Teads For Publishers
Supply Side Platforms (SSP)
Hundreds of the worlds best publishers have already adopted Teads. Learn about Teads' unique monetization solutions for publishers' editorial content.
Locations
Employees at Teads
Updates
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Teads reposted this
We're shaping the future of media and partnerships at our Maximizing the Value of Partnerships #BISummit hosted by Molson Coors Beverage Company in Chicago! In a forward-thinking session, Teads' Jessica Curry, Captivate's Lorenzo Papa, and Playwire's MARLA WASTLER shared insights into the media trends poised to dominate 2025. The conversation, moderated by Molson Coors Beverage Company's Abby Miller, dove deep into the innovations brands need to adopt to stay ahead—highlighting the importance of data-driven strategies, new technologies, and evolving consumer behaviors. 📢 SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingInnovation #MolsonCoors #MolsonCoorsBeverageCompany #Chicago #ChicaoCommunity #Brand #BrandMarketing #Partnerships #MaximizingPartnerships #ShapingtheFuture #ValueofPartnerships #MaximizingValue #KeyInsights #2025Insights #Playwire #Teads
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Teads will be back at the Aria for CES next week! Discover how we’re redefining the customer journey across screens with premium CTV inventory, data-driven insights, and exceptional creative solutions. Let’s explore strategies to boost reach, engagement, and ROI. Let's Connect: https://lnkd.in/gmqQArTN
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Teads Ad Manager: 2024 Year in Review Last year, Teads Ad Manager (TAM) launched over 20+ groundbreaking products and features that redefined how advertisers connect with audiences. A few highlights: * Reachcast: Exclusively book all opportunities within specific contexts for a set time, ensuring premium placement and engagement. * CTV Video: Seamlessly deliver video ads in premium content streams to maximize visibility and impact. * Media Barometer: Leverage real-time audience insights to craft data-driven campaigns with confidence. * Omnichannel Creative Editor: Elevate creative excellence with tools to design, optimize, and launch campaigns effortlessly. * Omnichannel Reach Reporting (Beta): Gain deeper insights into your campaign’s cross-channel performance. 2024 was also the year our first ever-TAMbassador program, empowering power users to collaborate and shape the future of TAM. Thank you to our partners and TAMbassadors for an incredible year of innovation. We’re excited for what’s to come this year. Interested in joining TAMbassador? Learn more >> https://hubs.li/Q030f5S30
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🎉 Season’s Greetings and Here’s to a Stellar New Year! As we wind down another year, we're hitting pause to shout out a massive thank you to you, our clients. Looking ahead to 2025, we're excited to help drive your business forward and make next year the most creative and successful one yet. Here's to 2025 filled with peace, joy, and a whole lot of success. #HappyHolidays #NewYear2024 #2025 #Partners #TeamTeads
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This season, the Teads' Culture Committee North America came together to give back and build connections through impactful initiatives: 🎁 Adopt-A-Family/Baby2Baby: Supporting families in need with gifts and care. 💛 Volunteer Event: Making a difference in local communities. 🎖️ Operation Gratitude – Veteran’s Day: Honoring veterans with acts of gratitude. At Teads, community and inclusion are at our core. Want to join us? >> https://lnkd.in/euzqWxRu
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✨ Happy Holidays from Teads! ✨ As we wrap up an incredible year, we’re grateful for the partnerships, creativity, and innovation that defined 2024. Here’s to taking a moment to celebrate, reflect, and recharge as we look ahead to an exciting new year. Wishing you all joy, health, and success this holiday season and beyond. #HappyHolidays #Gratitude #NewYear #2025
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2024 in Review: Trends That Shaped the Year for Content Providers For publishers and broadcasters, 2024 was a transformative year, redefining how content partners approach digital media monetization. From advancing privacy-first strategies to monetizing the power of Connected TV (CTV), the industry demonstrated resilience and innovation. Brand safety, sustainability, and quality journalism took center stage, helping content partners build trust with advertisers and audiences. Innovations like shoppable video, contextual targeting, and supply path optimization (SPO) drove engagement and streamlined revenue opportunities. Meanwhile, adapting to algorithm shifts and prioritizing direct traffic strategies allowed publishers and broadcasters to strengthen independence and diversify revenue streams.. 👉 Discover the 10 key trends that shaped 2024 for content providers and what’s next: https://hubs.li/Q02__Shj0 #ContentPartners #Publishers #Broadcasters #CTV #BrandSafety #Sustainability #DigitalMedia #Monetization
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‘Tis the Season to Reflect on 2024’s Defining Moments 🎉 Teads’ 2024 Contextual Chronicles highlights 16 pivotal global moments that captivated audiences and shaped viewership trends worldwide. Discover what’s next with contextually-powered insights from the Teads Media Barometer in Teads Ad Manager. Our 2024 Monthly Highlights Include: • Sports Dominance: The Paris Olympics sparked conversations on sustainability and culture, while Euro 2024 outshone Wimbledon and the Tour de France. • Pop Culture Wins: Nostalgia ruled with Inside Out 2 and Deadpool & Wolverine, while “Pop Girl Summer” redefined music authenticity. • Tech Buzz: AI cemented its cultural impact, earning “Word of the Year,” while SpaceX’s Moon Landing reignited dreams of exploration. • Civic Engagement: Global elections and the Google antitrust ruling fueled critical conversations around accountability and democracy. • Unexpected Moments: Stories like Kate Middleton’s resilience and the October solar eclipse showed how the personal becomes universal. Relive the moments that shaped 2024 >> https://hubs.li/Q0302GFQ0 #ContextualChronicles #YearInReview #Teads #YIR #Wrapped #Contextual #ContextualIntelligence #Moments #Trends #Culture
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Teads’ InRead: High-Attention, Premium Advertising at Scale Teads’ InRead format revolutionizes how advertisers connect with audiences by delivering high attention seamlessly within premium, MFA-free environments. By combining impactful storytelling with contextual relevance, InRead ensures results that matter. Why InRead Stands Out: • Non-Intrusive: Seamlessly integrated into editorial content for a natural viewing experience. • Boosted Attention: Achieves a 49% increase in attention, outperforming standard ad formats. • Enhanced Recall: Drives a +32% lift in brand recall compared to forced-view formats. • Versatile Formats: Available for both video and display. • Omnichannel Integration: Pairs with CTV for a seamless, cross-screen advertising strategy. In a recent omnichannel campaign for a leading CPG brand, Teads leveraged InRead Video and CTV to deliver a +4.2% lift in purchase intent, reaching 7.8M unique consumers with superior cost efficiency. Discover more: https://hubs.li/Q02_NGRC0 #DigitalAdvertising #OutstreamVideo #InRead #CTV #OmnichannelAdvertising #PremiumAdvertising #AdTech
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