Taylor

Another year, another round of wild cards! If 2024 taught us anything, it’s that surprises are always in season. Our 2025 Taylor Bingo Card is HERE, packed with bold predictions of cultural moments, brand moves, marketing trends, and consumer shifts we think might just unfold this year. Check back often to see how we’re doing and let’s make 2025 the year we saw it all coming—or at least most of it. Happy Holidays and Happy 2025! 🔮

In the wake of the election, it’s clear that this generation is pulling culture in unexpected directions. While Gen Z is constantly creating new sub-segments, the passion points outlined below are consistent drivers of conversation and community. We employed a curated, social-first sounding board run over two weeks to gain first-person insight into the conversations happening across fashion, music, sports, and food. Senior Strategist, Lauren Qualters, shares with us what it means for brands that want to keep up 👉 https://lnkd.in/dd7gfTJP

Can we get a drumroll, please? 🥁 Check it out—we just crossed off THREE more boxes on our 2024 Taylor Bingo Card this past quarter! ✅ Taylor 40th Anniversary ✅ USA Brings Home The Most Hardware From Olympics ✅ This Becomes Our ‘24 Mantra: Experience > $$$ BINGO! 🗣️

Today is National First-Generation Student Day and we’re proud of the work John Liporace and the JLS Foundation is doing to champion first generation students by helping them get into and through college, and then into thriving careers. #NationalFirstGenerationStudentDay https://lnkd.in/eY-4HWDm

Thrilled to announce that Nulo’s Fuel Incredible Campaign, and its hero advertising spot, “Every Dream They Hold,” have been honored as Platinum Winners across three categories in the 2024 MarCom Awards! 🐾❤️   This prestigious recognition celebrates the creativity, dedication, and innovative spirit that drives our team to deliver outstanding marketing and communication work every day. We’re beyond proud to be recognized among the best in the industry and grateful for the opportunity to showcase our passion for pet wellness in such a meaningful way.   A huge thank you to the MarCom Awards for this honor, and to our incredible team who brings their A-game to every project! Here’s to many more wins together! 🏆 MarCom Awards Epitaph Group Inc. Taylor Widespread Agency

Election seasons aren’t just busy for politicians, they also create ripple effects across industries—with brand marketing front and center. Brands that recognize the challenges of this season can adapt their strategies to stay relevant and impactful. Click the link below 👇 to read more from our Account Director, Kait Stack on how savvy marketers navigate election cycles. https://lnkd.in/exh9E_ZQ

On the move: Taylor promotes managing partner Maeve Hagen to CEO, effective Jan. 1. She succeeds Tony Signore... Build-A-Bear Workshop appoints The Coca-Cola Company's Kim Utlaut as SVP and chief brand officer... PlanSource, a cloud-based benefits administration technology and service provider, brings on Ana Perez as CMO... Electromed, Inc. taps Peter Horwich as VP, marketing https://odwpr.us/3AkeVAg

A new era is on the horizon for Taylor! We’re thrilled to announce that our long-time CEO, Tony Signore, has appointed Managing Partner, Maeve Hagen, as his successor, effective January 1, 2025. Tony, who has served as CEO since 2004, will assume the role of Chairman.   Under Maeve’s leadership, Taylor is set to further its legacy of innovation, diversity, and excellence at the forefront of marketing communications.    We’re excited about the next chapter in Taylor’s remarkable journey. https://lnkd.in/etB6XAGe

Wednesday night, our very own Maeve Hagen proudly accepted her award as one of PRWeek’s 40 Under 40 honorees! We’re celebrating Maeve and all the incredible leaders on this list who are shaping the future of PR and marketing. Congratulations to everyone recognized for driving innovation and change in our industry! 🎉

In the ever-evolving marketing landscape, the power to shape societal norms and influence culture is undeniable. Our industry has the weighty responsibility of representing our society's diverse tapestry. Click the link below 👇 to discover Dr. Tolonda Tolbert Ph.D.'s insights and direction on how we can effectively represent diverse communities. https://lnkd.in/ewT4NSjC