Sweft

Coming the CommerceNext Growth Show next week? Then join Sweft on Day 1 for an informative breakout session with Vanessa Marko from Harry Rosen and creative leader Felecia Boccuto, where they will discuss efficiency, collaboration and the challenges that inhibit profitability and growth with Sweft's Ranjana Sharma. Vanessa brings more than 20 years of experience in ecommerce and has held various roles, including buyer, marketer, merchandiser, and now head of eCommerce at Harry Rosen, Canada's largest luxury Menswear retailer. Felecia is a creative professional who has led studio teams and built out process and infrastructure for multiple global brands, including Anthropologie, West Elm, Destination Maternity and Victoria's Secret. These experts understand the importance of having an optimized process that helps teams work at their highest productivity, especially with high-volume, high-end pricing. It's sure to be packed with insight on how to get operational challenges out of the way of your growth! #Efficiency hashtag #ProductLaunch hashtag #Omnichannel hashtag #operationalefficiency hashtag #CreativeManagement James Brooke Julie Bula

𝗥𝗲𝘁𝗮𝗶𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 is critical for brands today. When digital grew exponentially during the Pandemic, many retailers couldn’t focus on efficiency - "just get it done" was a necessary mantra. Now, after eCommerce has seen 2 years of negative or flat growth, the focus has shifted to profitability. For many retailers, this is an existential problem. A lack of profitability has brought down major retailers and brands in recent years. The industry needs to learn from this and determine how to achieve more with less. Recently, James and I had the opportunity to meet with Mark and David of the Multichannel Success Podcast and delve into the reasons why focusing on efficiency has become paramount for retailers. With digital growth stabilizing post-pandemic, sustainable profitability hinges on efficiency. This discussion became the sixth episode of this season's Multichannel Success Podcast, where we share our thoughts on the shift from explosive digital growth to strategic investment decisions to improve the bottom-line. Technology plays a crucial role in improving efficiency, and we also discuss how #eCommerce integration, reducing time to market, and managing product information are key to staying competitive. Plus, we touch on the importance of company culture and employee experience in driving efficiency. Looking ahead, retail efficiency will likely involve a blend of AI augmentation and a more interconnected, transparent organization that focuses on value-added activities. Measuring efficiency can involve simple measures such as Revenue per Employee, all the way through to complex indicators such as product speed-to-market. Unit economics provide a fuller understanding of performance. Retailers, take note: this shift is imminent, and preparation is essential! LISTEN HERE: https://lnkd.in/enQ3QKJh As always, we at Sweft are delighted to have the opportunity to sponsor the Podcast - find out more about how you can optimize your eCommerce back-office operations at: https://www.gosweft.com/ David Worby, Mark Pinkerton, James Brooke, Julie Bula, Ranjana Sharma #RetailEfficiency #multichannelsuccess

🌐 𝗨𝗻𝗿𝗮𝘃𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗜𝗦𝗡𝗢 𝗞𝗻𝗼𝘁 𝗶𝗻 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 #retailleaders, it's time to spotlight an operational enigma: ISNO (In Stock, Not Online). Why does it persist, and what keeps  #ecommerce teams from expediting item availability and speeding up time-to-site? Here's the inside scoop. 🕵️♂️ 🏬 At its core, retail processes were crafted for the brick-and-mortar era – the race to get products onto physical shelves ASAP. eCommerce processes were tacked on, riddled with manual steps and makeshift tools, primarily... yes, you guessed it, spreadsheets. 🛠️ We're talking about 6+ teams navigating an obstacle course of 100+ steps, compiling 200+ data points. With different cadences, tools, and priorities, collaboration turns complex, communication crumbles, and strategic focus blurs. 📊 A staggering 94% of retailers still use Excel for product launches. Add to that the point solutions soothing one department's woes but not another's, and the home-built systems that age faster than a season's fashion trends. 🧩 The disjointed efforts of tools, teams, and processes mean products lounge in warehouses instead of flaunting online. This slashes the window for full-price glory. 💼 But is this a systems and silos conundrum or a business culture crisis? While the distributed pain masks the issue from decision-makers, the "margin agony" is felt, yet the roots remain elusive. 🔊 When the outcry peaks, it's often a single department's howl. Executives may quiet it with a quick-fix point solution, but that's just one piece of the puzzle. More often, we see a rally of reinforcements – more people thrown into the fray, spiralling complexity and multiplying miscommunications. 💡 For brands launching new SKUs frequently, this isn't just a big retailer's game. Smaller players can't afford missteps; they must nail every launch, sync with crucial marketing drives, or risk missing targets. 🚀 And in the cutthroat arena of retail, agility is non-negotiable. We need our squads laser-focused on strategy and branding, not bogged down by procedural logistics. Operations – the retail backbone – has long been overshadowed by front-stage allure. Yet, ignoring the operational gears is no longer an option as the web amplifies competition and transparency. 👥 At #Sweft, we believe in empowering teams to be strategic, not just process-driven. We're reimagining operations to be as fast, efficient, and adaptable as the market demands. Because when trading gets tough, it's not just about surviving the storm – it's about setting sail while others are anchoring down. 🔗  Michael Robinson, Julie Bula and I will be at #nrf2024! DM me to explore how we can tighten your operational threads. Let’s make ISNO a thing of the past together! #EcommerceStrategy #Efficiency #RetailInnovation #OperationalExcellence #PIM #DAM #mach