Sure Oak

Are you tired of spending an arm and a leg for your Google Search Ads? Well perhaps you could try YouTube in 2025? Joey Bidner and I talk all about this, but you can show ads to people that are searching for the same keywords you have in search campaigns - just as a YouTube Ad... This has been working like gangbusters for some of the B2B SaaS brands we are working with... 💚 Want to learn more? Watch the episode I had with Joey - available on Spotify, YouTube, or Apple podcasts 💚 You can visit my profile and click the link in my headline to find all the links 😉 Trust me, it's worth a listen if you are serious about your marketing efforts next year... Until then! To Your Success, Ian "YouTube Ads?" Binek #b2bmarketing #youtubeads #googleads #ppc

People aren't searching in Google like they used too... 👇 What I mean by this is that 👇 ⛔️ "No one searches for your category term anymore..." ⛔️ So if you are strategically bidding on clicks for let's say ⛔️"B2B Content production platform" ⛔️ Then who you are actually competing against are a bunch of large conglomerate companies that aren't true competitors... 😵 And bots are likely just clicking on your ads so Google can get that ad revenue 😵 What you should be bidding on instead is higher up ⬆️ in the marketing funnel things like... 💚💚 "How does content syndication work" "How can I repurpose my content for social posts" "How can I turn social posts into case studies" 💚💚 The list goes on... People are changing - if you are spending on search ads or building your organic authority with SEO - then you might want to consider this in your 2025 strategy... This was a huge talking point on my recent episode with Joey Bidner... The show will be released this Thursday, 12/19/24 on YouTube, Spotify, and Apple.... Stay tuned and perhaps subscribe if you don't want to miss it 😁 #b2bmarketing #b2b #youtubeads #googleads #ppc #marketing

Setting a smart marketing budget for 2025 involves prioritizing channels and proving campaign value. At Sure Oak, we use the “Bullets before Cannonballs” method—a three-stage process: Smart Bets, where channels are rated by cost, difficulty, and ROI; Allocation of Capital, where budgets are assigned based on hypotheses and past performance; and Execution & Attribution, where campaign ROI is measured meticulously, factoring in all costs. This approach ensures data-driven decisions and efficient resource use. Here’s a spreadsheet to get you going: https://lnkd.in/ecz5Wqkw #DigitalMarketing #Marketing2025 #BudgetPlanning #ROI #DataDrivenMarketing

Paid marketing is a valuable tool in your marketing toolbox. When paired with organic strategies, it can amplify results and bring in higher ROI. Let’s talk about how you can leverage both. 💡 #DigitalMarketing #MarketingROI #organicstrategies #paidmarketing More at: sureoak.com

Cheap links can damage your website's reputation and rankings. 🔗✨ Strategically crafted connections with authoritative and relevant sites pave the way to your audience and objectives. Learn how quality link building can elevate your online presence: sureoak.com #LinkBuilding #WebsiteOptimization #SearchEngineOptimization #LinkStrategy #SEOtips #OnlinePresence

Build content for your end user - not the search engine 🌳 I had the amazing pleasure to talk to Sam Dunning (a linkedin guru) and we talked all about building a website that... 💚 Addresses REAL buyer concerns 💚 AND 🥇 Ranks HIGHER in the Google Search 🥇 Want to know how? Follow me or subscribe to our YouTube/Spotify/Apple Podcasts (links can be found by visiting my website on my profile)! The show is going to be released this Thursday, 12/12/24 at 9am EST 😉 P.S. I share all these podcast episodes via my newsletter, Traffic Trends. If you want to keep up to date with them then give that weekly newsletter a quick subscribe - I promise no spam. Link can be found by clicking back to my profile! #b2bmarketing #seo #ppc #marketing #digitalmarketing

Is your website ranking where it should be? 🚀 Optimize your SEO for better results! Discover actionable tips and strategies at sureoak.com #sureoak #seosuccess #seooptimization #services

If you want to get more inbound leads next year (2025) then you have to start blogging today... 📈 I spoke with Steven Schneider about how blogging and including "money-maker" keywords (aka Bottom of the marketing funnel terms) will be THE WAY to get more deals next year. Interested? Check out the episode out now on Spotify, YouTube, and Apple. #b2bmarketing #seo #blogging #seostrategy #marketing

Contrary to popular belief - you should include footers on your "squeeze" pages 😉 There is a ton of data to support how giving your audience the option to visit other pages of your website from a landing page is a good move. So the next time you are faced with a decision - "should I include these links here or not?" Just ask yourself - by adding these links/content - is it giving that user an opportunity to learn more about me? If yes then do it... if no, then don't... Bonus points if you know that the resource you're linking is gold 🥇 Had a great convo with Steven Schneider! We talked all about blogging in 2025 and how you can crush it. Episode will be released on tomorrow (12/5/24) at 9am est - subscribe to our youtube to get more updates! #b2bmarketing #seo #marketingpodcast #linkbuilding #2025marketing

SEO and PPC are a match made in heaven 🤝👼 So much so that you can effectively explain how both work in the marketing funnel at the same time... 🤯 Don't believe me? Check out my most recent YouTube video where I do just that 😉 📈 Click the link in my headline for it 📈 This is my first like "whiteboard" sesh and I think I will make more like this... Let me know if you like it 👇 #digitalmarketing #seo #ppc #marketing #youtube