Superdry

As we embrace the festive season and look forward to 2025, the Comms & Engagement Team here at Superdry would like to express our gratitude to Head Office & Retail colleagues everywhere for being the heart and soul of this incredible brand. ❤️ This past year brought its fair share of challenges, but our unstoppable teams have been united in their approach, transforming many of those obstacles into rewarding and unforgettable moments. ✨ Our goal is always to bring the Superdry culture and values to life, keeping our global teams connected, informed, and creating memorable experiences for everyone to enjoy - thank you for being such an integral part of our brand's journey. 💫 We can't wait to show up next year with some fresh engagement ideas, continuing our mission to make Superdry an amazing place to work! 🤩 So all that's left to say is 'Happy Holidays' to all of our colleagues, partners, suppliers and customers across the globe - we look forward to sharing an even brighter 2025 with you! 🚀 #Superdry #FutureCraftCulture 

We are incredbily proud to see our CEO & Founder, Julian Dunkerton, included within Drapers' Power 100 list for 2024! The Drapers' Power 100 list identifies the business leaders making waves across the fashion and retail sector by navigating challenges while bolstering their businesses for the future and performing against various metrics, including financial, cultural, environmental, and creative. The list was selected by the Drapers editorial team using criteria including trading performance and the individual's personal influence on the fashion and retail industry. After a significant turnaround year for Superdry that's been both callenging and rewarding in equal measures, it's fantastic to Julian's leadership and dedication being recognised in this way - but just as importantly, it further highlights the outstanding contribution and commitment of all our Superdry colleagues, partners, and suppliers from across the globe. ❤️ 2025 - we're ready for you! #Superdry #FutureCraftCulture

PR WEEK: UK COMMUNICATORS OF THE YEAR 2024 We're delighted to announce that Superdry CEO, Julian Dunkerton, has been named one of PRWeek UK's 'Communicators of the Year 2024' for his stance against discount retailers. Aligned to Superdry's ongoing mission to be the no.1 premium sustainable style destination, we're incredibly proud to have a CEO who is outspoken in his views and committed to highlighting the harmful impacts of fast fashion. 💚 Head over to www.prweek.co.uk to find out more! #BetterChoicesBetterFuture #Superdry

We recently had the pleasure of hosting our AW25 GSM (Global Sales Meeting) for our incredible Wholesale and Franchise partners at Superdry HQ in Cheltenham! GSM was an exciting opportunity to showcase our stunning AW25 collections and connect with partners who travelled from over 20 countries to join us for the event. The energy in the room was electric as we shared insights, discussed our consumer strategy, and celebrated our shared commitment to innovation, quality, and sustainability. Seeing our partners engage with our latest styles and collaborate on Superdry's vision for the future reaffirms the strength of these enduring relationships. A big thank you to everyone who attended and contributed to the success of this meeting. Together, we’re not just showcasing fashion—we’re building a community that values creativity and excellence. We can’t wait to see what the future holds for Superdry and our amazing partners in 2025! #Superdry #DesigningOurFuture #Wholesale #Franchise #GSM #AW25

As part of our customer experience journey, we pride ourselves on having retail teams that Look Super—expressing their unique style through expertly curated wardrobes that inspire and excite our customers. And in celebration of Superdry's unwavering passion for style, sustainability, and craftsmanship, our retail teams have been sharing their best selfies on our company socials, showcasing their freshest looks from the AW24 collections. Shout out to our New Season Style Heroes: Chris Meikle (Edinburgh St. James), Tobey Clayson (Milton Keynes), Daniel Gilbert (South-West & Midlands Area Leader), Laura Stoica (White City Athletic Essentials), Rhianna Paul (Reading), Kate Prokofieva (Cheltenham), Etel Lefeuvre (Amphion) and Ouarda (Grenoble) - who've styled up some of our favourite 'fits for Autumn/Winter '24. Each of our Style Heroes will receive a Superdry Voucher to top up their seasonal clothing allowance. ❤️ #Superdry  #FutureCraftCulture

Superdry X BCU Sustainable Design Project 2024 The Superdry Design Team has successfully completed another sustainability-driven design competition in collaboration with Birmingham City University (BCU). This initiative continues our mission to support a new generation of creative talent while strengthening our partnership with BCU. This portfolio-based project challenged students to focus on sustainability, by repurposing Superdry samples into amazing new creations, using our brand pillars of Future, Craft, Culture as a guide, and expressing what these concepts mean to them as designers. With support and collaboration from various departments across Superdry, we were able to provide an enriching experience for these emerging talents. The five winners were invited to HQ to style their own photoshoot, and their final garments have been displayed in the window of our impressive Birmingham Bullring store. We're proud to showcase the winning garments in the attached lookbook, along with insights into each of the designers behind the creations. We're incredibly grateful to the internal teams that supported this initiative, including Design, Brand Creative, Styling, Photo Studio, Legal, Visual Merchandising, and the Bullring Store Team, and all those who contributed to providing these students with an invaluable experience at Superdry. We would love to hear your thoughts and feedback on the winning designs - please share your comments below! #FutureCraftCulture #BetterChoices

Superdry, the iconic British brand known for its logo tees and qualitative outerwear, is entering a new and exciting phase of its 23-year presence in the retail landscape. Under the leadership of CEO Julian Dunkerton, the company has embarked on a restructuring journey designed to streamline operations, redefine its brand identity, and enhance its consumer and wholesale strategies.

Head over to Superdry’s London Oxford Street store to experience our latest vintage clothing installation, in collaboration with Tribe. Available exclusively in store. #FutureCraftCulture #BetterChoices

Happy Anniversary to one of the OG Super Women of Superdry! Rosie Taylor, Senior Area Leader, is marking a phenomenal 20 years with the brand today, and her fantastic Retail Team have been celebrating with her in style! Rosie's journey began as a Sales Assistant in our Cambridge Store, progressing to Store Manager of Superdry's London Regent Street Flagship, and more recently becoming the Senior Area Leader for Scotland, Ireland, North & Airports. We're so happy to be part of Rosie's enduring career story - here's to the next 20 years! #Superdry #FutureCraftCulture

Built for those who love to venture outside their comfort zone. Our AW24 Jackets are made to last, using 100% recycled fill and linings, meaning you can look good and feel good, all season long. Check out our new collection in-stores and online now at www.superdry.com. #Superdry #FutureCraftCulture