Ladies and gentlemen, our 2024 Holiday Video Short, “Call Me Bigfoot. Or is it 2023’s? Just watch. You’re welcome.
So what happened to Storyboard Media's 2023 Holiday Video Short, you ask? Watch 2024's video, "Call Me Bigfoot" to find out...
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Ladies and gentlemen, our 2024 Holiday Video Short, “Call Me Bigfoot. Or is it 2023’s? Just watch. You’re welcome.
So what happened to Storyboard Media's 2023 Holiday Video Short, you ask? Watch 2024's video, "Call Me Bigfoot" to find out...
A cursed doll from someone’s past resurfaces in our 2022 Holiday Video Short…
The 4th installment of Storyboard Media's annual Holiday Video Short was known simply as "Hugsy" #StayTuned
2021’s Holiday Video Short featured a new office and a bigger team…
2021 saw the release of Storyboard Media's third annual Holiday Video Short, "What We Do In The Office" #StayTuned
The first Holiday Video Short was so well received, in 2020 we did another. And added…dialogue
In 2020, Storyboard Media released the 2nd installment of our annual Holiday Video Short, "The Silence of the Plant" #StayTuned
Flashback to 5 years ago…
In 2019, Storyboard Media produced our inaugural Holiday Video Short, "A Very Shining Christmas" #StayTuned
Uh oh… *takes off marketing camouflage* we’ve been wearing the wrong marketing for 2 years. That should do it
Whether you like SITKA Gear's new camouflage pattern (Optifade Cover), or not, doesn't mean crap. It's how the eastern whitetail deer sees the pattern that matters. The amount of research that went into creating this specific camouflage pattern is astounding. (See the 3-min video link in the comments - it's fascinating.) What is also remarkable is how marketers can forget that not everyone sees the world as they do. Often, marketing decisions are made via personal preference, or even worse, by committee. And just as often, they are made in favor of the safer choice. Less often, in favor of the audience. In a tree stand, you want to blend in. In marketing, you want to stand out. But you need to understand how the target sees the world before you can make any critical decisions. One other curious point that I just can't wrap my head around... why would Sitka wait until Sept. 9 to release this line of camo? For most of the south, archery whitetail season has either already opened, or will soon. I bought my camo months ago. SMH.
We have a gum ball machine, a bean bag, and an open office. That's probably all they'd need - right?
Child labor laws aside… I’d love to hire a 5 year old as a full-time strategist. Mainly to force clients to explain their goals and audiences in a way that a five year old could understand. But also, “niching down” in a particular vertical or horizontal - which we so often tout as a strength - takes away some element of curiosity that is necessary for strategists to have. If anyone’s got a kindergartener they want to start contributing to the family’s finances, I may have a job for them…