Storyboard Media

Storyboard Media

Advertising Services

Durham, NC 955 followers

Storyboard Media specializes in B2B video driven by strategy, produced with quality, and measured for ROI.

About us

We help your marketing, sales, and customer experience teams leverage video to generate leads, close deals, and delight customers.

Website
https://storyboardmedia.co
Industry
Advertising Services
Company size
2-10 employees
Headquarters
Durham, NC
Type
Privately Held
Founded
2014
Specialties
Video Marketing, Video Strategy, Campaign Design, Video Distribution, Marketing Integration, Video Production, Persona Development, and Corporate Video

Locations

Employees at Storyboard Media

Updates

  • Uh oh… *takes off marketing camouflage* we’ve been wearing the wrong marketing for 2 years. That should do it

    View profile for Justin Plant, graphic

    Every company is a media company.

    Whether you like SITKA Gear's new camouflage pattern (Optifade Cover), or not, doesn't mean crap. It's how the eastern whitetail deer sees the pattern that matters. The amount of research that went into creating this specific camouflage pattern is astounding. (See the 3-min video link in the comments - it's fascinating.) What is also remarkable is how marketers can forget that not everyone sees the world as they do. Often, marketing decisions are made via personal preference, or even worse, by committee. And just as often, they are made in favor of the safer choice. Less often, in favor of the audience. In a tree stand, you want to blend in. In marketing, you want to stand out. But you need to understand how the target sees the world before you can make any critical decisions. One other curious point that I just can't wrap my head around... why would Sitka wait until Sept. 9 to release this line of camo? For most of the south, archery whitetail season has either already opened, or will soon. I bought my camo months ago. SMH.

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  • We have a gum ball machine, a bean bag, and an open office. That's probably all they'd need - right?

    View profile for Ben Oliver, graphic

    Weirdly serious about fun B2B video

    Child labor laws aside… I’d love to hire a 5 year old as a full-time strategist. Mainly to force clients to explain their goals and audiences in a way that a five year old could understand. But also, “niching down” in a particular vertical or horizontal - which we so often tout as a strength - takes away some element of curiosity that is necessary for strategists to have. If anyone’s got a kindergartener they want to start contributing to the family’s finances, I may have a job for them…

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