SPM Communications

One of the most frequent requests we get from clients is to bring them a big idea. Often, without a specific budget but with the direction that if the idea is strong enough, they will find the money.  Sometimes we nail it, other times we need to rethink. Why? We might be missing key factors. To understand better, Suzanne Miller, SPM Founder and President, started a series of client conversations to learn what our clients most want their agencies to know. First up: Lindsay Morgan, who came from marketing posts at Yum! and Samsung and most was recently our interim CMO at #SPMClient Shipley Do-Nuts. Lindsay had about 90 days to make big impact and she did. She shared these tips for agencies looking to land a big idea that helps drive the business.

We know there are still a few weeks left in 2024, but we’re already looking forward to these 2025 trends. Our Innovations Team pulled together a few topics that we predict will lead the way in food, beverage and marketing trends next year. Swipe to see our predictions and comment, letting us know what trend you’re most excited about in 2025.  #SPMCommunications #trendforecast #flavorinnovation #fastcasual #cpg

We’re proud to work with clients that give back! If you’re looking for mission-driven gifts this holiday season, we recommend #SPMClients Philz Coffee and Gifting Brands. #GivingTuesday

#SPMClient Karbach Brewing Co. has been a beloved staple of Houston’s craft beer scene since 2011. Since being acquired by Anheuser-Busch in 2016, Karbach has worked to prove it can be both a loyal hometown brand and a player on a wider stage. We worked with The Houston Chronicle to share Karbach's journey and they summed it up best: "The brewery has defied expectations by holding onto old fans and attracting new ones, building a reputation for consistency and quality, and leaning into the advantages macro ownership offers to grow and expand the brand both in and outside Texas without losing focus on its Houstonian roots."  Cheers to Karbach for redefining what it means to grow while staying true to your community. Thanks to the Houston Chronicle for sharing their story 🍻  

How it started >> How it’s going  In honor of #EntrepreneurshipDay, we’re celebrating our fearless leader, Suzanne Miller. Twenty-five years ago, Suzanne took a leap of faith and started her own agency after experiencing the good, the bad, and the ugly at other workplaces. Those early lessons inspired our SPM No Jerks policy—a cornerstone of our people-first culture to this day. Pulled from the archives, here's the exact moment it all began: a Polaroid snapshot of her bold decision to create something better. If you’re looking for a sign to make a change and be your own boss, this is it.

Tis the season for holiday menus, and #SPMClient Shipley Do-Nuts has a brand new Candy Cane line-up to get customers in the holiday spirit. Enjoy a festive Candy Cane Crunch Donut, Candy Cane Mocha Frappe and Candy Cane Shake at your local Shipley’s all season long. Special thanks to Southern Living Magazine for helping Shipley’s spread holiday cheer. #holidaymenu #franchise 

#SPMClient Shipley Do-Nuts has seen remarkable growth over the past year and has big plans for 2025. The Houston Business Journal shares how Shipley is gearing up for national franchise growth and how franchise development leaders can learn from their sweet success.

A recent article in ADWEEK noted the increasing use of hyperbolic language in press releases in 2024, and a quick scan of PR Newswire databases found the word “thrilled” nearly 20,000 times in releases last year – nearly triple from 2017. See why Kristen Kauffman is leading the crusade to make press releases less thrilling:

How can we help families of #neurodivergent children celebrate #Halloween? 🎃👻 Jennifer (Jay) Palumbo contributing writer for Forbes, published a terrific article on the sensitivities that the Halloween holiday can pose for neurodivergent children who experience sensory sensitivities and what we at Chuck E. Cheese are doing this Halloween. I would like to thank our incredible partners at Autism Speaks who continue to us lead the #FEC industry to ensure we’re an #inclusive destination for Halloween and every day! Jennifer mentions that Halloween is often seen as a time for fun and festivity, but for neurodivergent children, the sights, sounds, and social dynamics of the holiday can be overwhelming. As awareness of autism and sensory processing disorders continues to grow, more businesses and organizations are stepping up to create inclusive spaces and experiences for all children to enjoy. “Chuck E. Cheese has set a standard that other businesses should follow, not just during Halloween but year-round,” as featured in the article. As part of our Halloween “Boo-Tacular” program, we hosted a Sensory Sensitive Sunday opening our doors two hours early at all U.S. locations. During this time, we offered dimmed lighting, quieter arcade games, and reduced crowds to help children with sensory differences feel comfortable and included. Families also visiting Chuck E. Cheese during October could make donations to Autism Speaks, supporting programs like Santa Cares, which offers sensory-friendly photo shoots with Santa in malls across North America. This partnership not only creates memorable experiences for neurodivergent children but also highlights the broader need for inclusive spaces during the holiday season. I am incredibly proud of our initiatives that place inclusiveness as a priority for all of our guests, thank you to the wonderful team at Chuck E. Cheese and Autism Speaks for helping us execute another fantastic sensory sensitive Halloween! Keith Wargo Kelli Green Seely Maria Krystofik Nichole Brownlee Alejandra A. Brady Allison Chouinard Denise Kendrick-Clemens, Randy Forsythe Micah Hardt Mark Kupferman #neverstopimproving #neverstopincluding https://lnkd.in/gYwi6jBx

Congratulations are in order for our newest account director: Sophia Feleke. 🎉 "Sophia has made an impact on our team since day one. She's a national media relations superstar, a networking and new business guru, and a fantastic agency cheerleader. We're all better when we get to work alongside Sophia," said SPM General Manager Loren Rutledge. Join us in celebrating her well-deserved promotion! 👏