Splits and Caps

📊🤔 Agent Poll What’s your take on Phoenix Realtors' ‘MLS Choice’ move? Innovative—about time someone tried this! 🌟 Controversial—not sure this will end well. 🔥 Indifferent—wake me up when it’s over. 😴 Other (What's your take?)

Quote of the Day: "Success is how high you bounce when you hit bottom." — George S. Patton

Phoenix Rising Phoenix Realtors introduced a budget-friendly “MLS Choice” option, letting agents access MLS and legal forms without buying into the traditional three-tier membership system. It’s a sleek $249 per year but comes with a catch—you lose out on perks like the “Realtor” title. The National Association of Realtors wasn’t thrilled. They hit Phoenix Realtors with a cease-and-desist, saying the move undermines their membership rules and the Realtor brand. Why it matters: With agents and brokerages across the country questioning the traditional membership model—and even some major players allowing agents to skip NAR in 2025—this could signal a shift in how real estate pros connect to the MLS and the industry at large. Keep an eye on this one; it’s shaking up the status quo.

📚 Book Recommendation: "The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months" by Brian P. Moran and Michael Lennington—Here’s the pitch: Forget year-long goals. Who’s got time for that? Instead, break your life into 12-week sprints and get laser-focused on what really matters. Think of it as New Year’s Resolutions on steroids, but every quarter. No fluff, just results. You set goals, track progress, and execute like a productivity machine. The best part? You get 4 “New Years” every year, which means more chances to crush it and less time to procrastinate. It’s like running a startup but for your life—build, iterate, scale, repeat. If you’ve ever felt stuck in the endless loop of planning but not doing, this book’s your escape hatch. Bonus: You’ll feel like a boss when you start finishing things faster than most people even start. TL;DR: Want to get more done in 12 weeks than your competition does in a year? This is your playbook. https://amzn.to/3VNNwy9

🎉 Fun Fact of the Day: The Billion-Dollar Billboard: The Times Square Billboard isn’t just a flashy display—it’s prime real estate. Some companies pay over $4 million a year to advertise on it, making it one of the most expensive pieces of “real estate” per square foot.

 Quick Win: Host a “Pop-By” Moment: Spend 20 minutes assembling small gift bags (think local coffee gift cards or seasonal treats) and drop them off at past clients' homes. It’s an easy way to stay top-of-mind and spread goodwill.

Quote of the Day: "You measure the size of the accomplishment by the obstacles you had to overcome to reach your goals." — Booker T. Washington

Small Cut, Big Questions The Fed dropped its policy rate by 0.25%, marking a full percentage point cut since September’s rate-slashing spree. But if you’re expecting mortgage rates to follow suit, pump the brakes. The market already priced this in, so the 30-year fixed average will hover above 6% well into 2025. Here’s the kicker: the Fed’s new projections are less generous, with fewer cuts on the horizon, and not everyone on the board loved this move. Translation? Mortgages might tick up slightly in the short term. Add in cautious vibes from Chair Powell and persistent affordability issues, and the housing market remains sluggish. The silver lining? More listings, price reductions, and a potential 2025 rebound as incomes rise and builders ramp up supply. It's not game-changing news, but for buyers, the tide might turn—just not overnight.

📚 Book Recommendation: "Street Smarts: Adventures on the Road and in the Markets" by Jim Rogers—Alright, here’s one for the dreamers and doers: Street Smarts by Jim Rogers. This guy didn’t just ride the market rollercoaster—he built the thing. The book’s part memoir, part masterclass, with Rogers dropping gems from his globe-trotting adventures and deep dives into what makes markets tick. Why read it? Because it’s not your typical suit-and-tie Wall Street playbook. Rogers takes you into the real world, connecting how cultural shifts, historical patterns, and a keen sense of curiosity can shape how you see opportunities (whether it’s in real estate, stocks, or even life itself). This isn’t just about investing; it’s about building a mindset that spots what others miss. Think big, think global, and start making moves. 👊 https://amzn.to/4iKLiJZ

Quote of the Day: "I am not a product of my circumstances. I am a product of my decisions." — Stephen R. Covey