Splitit

How Influencers and AI Are Shaping Holiday Shopping! Read the latest article by Forbes Contributor Nandan Sheth discussing how influencers and AI are transforming how we shop this holiday season. Influencers as Shopping Guides: Influencers drive purchases 10x more effectively than other social media, offering personalized gift ideas and authentic connections. AI-Powered Chatbots: Generative AI tools provide real-time, tailored gift recommendations, doubling their traffic to retail sites. Social Commerce Boom: Platforms like TikTok and Instagram make shopping seamless, from discovery to checkout. Gen Z’s Impact: As top social spenders, Gen Z seeks value and values—turning to influencers for ethical and budget-friendly gifts. The Future of Influencer-Enabled Commerce is here! How is your brand staying ahead? Read the full article: https://lnkd.in/eAHZcGiT #HolidayShopping #SocialCommerce #AI #InfluencerMarketing

This holiday season, nearly 75% of baby boomers are turning to pay-later services for gift shopping, as highlighted in Retail Dive. On fixed incomes, boomers favor flexible, interest-free installment plans that avoid high-interest debt while earning perks like loyalty points, says Splitit CEO Nandan Sheth. And it’s not just boomers! 60% of Gen Z, 68% of Gen X, and 65% of millennials are also embracing pay-later options, signaling a broader shift toward flexible payments. Retailers are on board too—90% report that card-linked installments boost customer loyalty, with consumers spending twice as much compared to traditional BNPL plans. Holiday shopping is evolving, and smarter payment options are here to stay. Read the full article here: https://lnkd.in/e3747_sG #PayLater #HolidayShopping #FinancialFlexibility #Splitit #Boomers #RetailTrends #installments

According to Splitit’s latest report, featured in WWD, Gen Z is prioritizing pay-later options for personal purchases (42%), entertainment (35%), and dining out (25%) this holiday season. Nearly half (47%) of Gen Z shoppers say the availability of installment plans influences where they shop, and 65% decide to use these plans before checkout. Nandan Sheth, CEO of Splitit, said, “Gen Z has stretched their finances this year, making price sensitivity a key factor. This holiday season, they’re prioritizing spending and relying on pay-later options for personal splurges. Brands offering flexible payments can capture this market.” Read more on how pay-later solutions are reshaping holiday shopping in WWD: https://lnkd.in/eDzkEPRY #GenZ #HolidayShopping #FlexiblePayments #PayLater

Making Pay-Over-Time Simpler for Merchants & Shoppers! In today’s crowded payment landscape, complexity can hurt sales. Splitit’s Head of Client Success, John Beisner, highlights that a smooth checkout is key for merchants aiming to reduce cart abandonment. Splitit enables consumers to use their existing credit cards to pay over time—interest-free and hassle-free—without added debt or extra steps. Seamlessly integrated into the merchant’s checkout flow, Splitit boosts trust, simplicity, and approval rates (topping 80%). With this familiar, one-tap solution, merchants see increased average order values and more returning customers. Listen to the full story here: https://lnkd.in/gZQJPQxZ

We are excited to share insights from our latest Splitit & PYMNTS research, Maximizing Holiday Revenue: The Strategic Value of Early Pay Later Visibility. The study reveals the significant impact of offering pay-later solutions during the shopping journey. Key findings: Early visibility drives higher adoption - 68% decide to use card-linked installments before checkout. 88% of high-value shoppers earning $100K+ prefer to see pay-later options while shopping. Nearly 90% of those who haven’t used pay-later options would consider them if visible while shopping. Shoppers spend 46% more when card-linked installments are offered at checkout. For banks and merchants, the takeaway is clear: make pay-later options visible early to capture new fees, boost sales, and engage high-value customers. Download the report today: https://lnkd.in/dG-RM2fe #PayLater #HolidayShopping #ConsumerInsights #Splitit #Cardlinked

Our latest Splitit and PYMNTS first party research, "The Use of Card-linked Installment Plans in Holiday Shopping," reveals a strong preference for pay-later options this holiday season. Card-linked installments lead as the top choice—favored for ease of use and no extra loan applications—creating a substantial opportunity for merchants. Highlights: Consumers Want Information Upfront: 89% prefer to know about pay-later options while shopping or at checkout. Strong Interest in using Pay-Later: Over 50% of all shoppers are highly likely or interested in using pay-later plans this holiday season. Budgeting Tool for Parents & Millennials: Over 50% plan to incorporate pay-later options into their shopping plans. Increased Spending Potential: 1 in 4 would buy more or choose higher-priced items if pay-later was an option during the purchase journey. Influence on Merchant Selection: 43% of new pay later users base merchant selection on pay-later availability. These insights emphasize the critical role that card-linked pay later programs can play in supporting holiday spending and acquiring new customers. With consumers prioritizing flexible payment options, this is a prime opportunity for merchants to meet growing demand. Read the Special Report: https://lnkd.in/eG5GzhX8 #HolidayShopping #PayLater #ConsumerInsights #Splitit #CardLinked

The Federal Reserve's recent rate cut has the potential to affect a wide range of financial sectors, with consumers standing to benefit in several key ways. With lower credit card APRs, more affordable mortgages, and cheaper car loans, consumers may find extra room in their budgets for holiday shopping. This could boost retail sales, especially as businesses gear up for the season. Additionally, small businesses might experience growth opportunities through more accessible borrowing options. While inflation remains a concern, the rate cut could drive consumer confidence and spending at a time when economic optimism is sorely needed. Read the full article by Nandan Sheth in Forbes: https://lnkd.in/e2xRuAkH #HolidaySpending #FedRate #EconomicBoost #RetailGrowth

We're entering the "Embedded Everything" economy! Splitit CEO Nandan Sheth sees a future where seamless transactions—whether lending, insurance, or investments—become part of everyday experiences. From booking flights to shopping online, embedded finance is transforming how we pay, without ever leaving the platform. Businesses that embrace this trend can drive growth by offering personalized financing options, while consumers enjoy smoother, more tailored experiences. Embedded finance is here to stay—and it's only going to grow! Watch to the full video here, as part of the PYMNTS ongoing series, “What’s Next in Payments": ”https://lnkd.in/e49saG6S #Fintech #EmbeddedFinance #Innovation #FutureEconomy #Installments

Exciting news! Splitit has won the Best UX Initiative in Payments at the #PaytechAwardsUSA. Our seamless, 0% interest pay-over-time solution lets customers use their existing credit card without new loans or credit checks—empowering responsible payments. With our embedded omnichannel technology, Splitit works effortlessly across online, in-store, mobile, and call centers, driving higher approval rates, increased average transaction values, and fostering customer loyalty and repeat purchases. It’s a win-win for both consumers and merchants! A huge thanks to our team, partners, merchants and customers for making this happen! We’re committed to delivering the best in payment technology. #UXExcellence #PaymentsInnovation #installments #BNPL