The ability to precisely reach the right audiences has become an even greater priority for all key marketer segments during a period of economic challenges. Diving deeper into audience-based buying, Spectrum Reach has teamed with VAB to understand how innovative TV buying strategies are being adopted, and explore the specific attitudes, behaviors, and practices across four key marketer segments in the video campaigns. The study, "Reaching the Right Audiences - Why brands and agencies are increasing their adoption of audience-based TV buying", dives into what factors are driving brand marketers and agency professionals to adopt an audience-first approach and how they are implementing it to optimize effectiveness. Learn more and download the free VAB study below. https://lnkd.in/e2R-A3kn
About us
From coast to coast. From the Great Lakes to the gulf. There are 3,000 of us in 100 offices across 36 states. We’re the regulars at your restaurants, parents in your PTA, and volunteers in your community. We know your neighborhoods because they are our neighborhoods, too. We are advertising experts with access to every tool that any business needs to grow. Thousands of hours of premium video programming across the world’s best networks and streaming services. Over a hundred million consumer impressions available every day on every screen and device. Billions of data points translated into insights and ideas that turn consumers into your customers. And we offer it all under one roof. We know three things better than anyone: how to harness the power of multiscreen advertising for any business, how to offer a simplified one-stop-shop destination for marketing solutions, and what makes our towns and cities tick. At Spectrum Reach, we make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors. Your Privacy Rights: www.spectrum.com/policies/your-privacy-rights
- Website
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https://www.spectrumreach.com/
External link for Spectrum Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Cable Television Advertising, Marketing, Healthcare Marketing, Digital Marketing, Video Production, Automotive Marketing, Video Marketing, Sports Marketing, Addressable Advertising, Advanced Advertising, Demographic Targeting, Multi-Screen Advertising, Advertising, Online Marketing, Commercial Production, Television Advertising, Custom Advertising Solutions, and Advertising Products
Locations
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Primary
Get directions
1633 Broadway
New York, NY 10019, US
Employees at Spectrum Reach
Updates
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Unlock your creative potential this holiday season with our Keys to Great Creative course! Learn to craft compelling content that embodies the joy of the holidays and engages your audience like never before. Join us for free at https://ow.ly/NYlU50TiSBN #SpectrumReach #AdAcademy #MarketingTips #DigitalAdvertising #CreativeStrategy #Advertising10
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Spectrum Reach reposted this
We are SUPER thankful for our media partner, Spectrum Reach, and its staff volunteering time to ring bells and raise funds out at Schnuck Markets, Inc., today! Their time at those red kettles collecting cash and coins will certainly fund our work that changes lives. Thank you, Spectrum Reach! #RedKettleSTL #SalArmySTL #RegisterToRing
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Florida's Space Coast Office of Tourism, partnered with Spectrum Reach to see if a linear and streaming TV campaign could drive more searches, more bookings, and more revenue.. The results? Out of this world! Multiscreen TV put Florida's Space Coast on the map-imagine what it could do for your business. https://lnkd.in/gPbtmZ3G
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Feeling lost in today's fragmented media landscape? Join Michelle Aragon, our VP of Brand Marketing, as she reveals how to transform advertising challenges into strategic wins. Discover how data-driven insights and smart audience targeting can elevate your marketing strategy across multiple screens. Watch our exclusive AMA webinar "Harnessing Chaos" and unlock the secrets to more effective, efficient advertising in the digital age. Watch the recording here: https://ow.ly/ZvHE50UrSEK #MultiscreenMarketing #AdvertisingInsights #DigitalAdvertising #MarketingWebinar #BrandMarketing #AdvertisingSuccess #SpectrumReach
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Start the New Year right! Master campaign performance measurement with our free Measurement and Attribution Essentials course. Learn how to track and analyze your campaigns for maximum impact in 2024. 💻 Enroll now at!: https://ow.ly/sgsW50ThJ7y #CampaignOptimization #AdAcademy #Attribution #DigitalMarketing #SpectrumReach
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Content consumers spent an average of 142 hours with the Spectrum TV app in October, making it the #1 streaming service for 41 months in a row. #SpectrumTV #ContentConsumption #TVApp #MediaConsumption #DigitalStreaming #SpectrumReach
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Spectrum Reach reposted this
“Who wants to grow their business in 2025?” When that question was asked, every hand in the room shot straight up…..and for good reason. That’s exactly what yesterday was all about at the Amp Up Charlotte - Small Business Support Event at the Spectrum headquarters in Carolina. Our team had the privilege of spending the morning with Anika E. and some inspiring local entrepreneurs, exchanging ideas, and discussing strategies to fuel their growth in the year ahead. Then, big news…. We were excited to welcome Anthony Love as our newest #PayItForward recipient. Spectrum Reach awarded him a media grant and complimentary commercial to help fuel his 2025 business expansion plans. Anthony will join over 2,000 local businesses that have benefited from the program since 2020. Congrats Anthony! Cheers to supporting entrepreneurs and building stronger communities. Bring on 2025!
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In a fragmented media landscape, our targeted solutions reach deeply engaged audiences, even as they change channels and devices. #spectrumreach https://lnkd.in/e3Y4c6ky
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✨ New Year, New Skills! 🎉 Make a resolution to elevate your advertising game with our Media Planning and Buying course. Learn how to optimize your media placements for maximum impact this year! Sign up for free now!: https://ow.ly/20JO50T6W6G. #MediaPlanning #MediaBuying #AdAcademy #SpectrumReach #MarketingStrategies #DigitalAdvertising