Songtradr

As the year comes to a close, we’re thrilled to share that our commitment to creativity has lead us to submit not one, but three amazing panels for this year's SXSW London and we need your help in getting them selected. Follow the link below to register to vote, then head to the comment section to vote for our Balance The Mix, Sound in User Experiences, MusicIQ research and Big Sync Music's Social & Sound: Monetising the Mayhem panels. Voting closes on Thursday, December 19th – and yep, every vote counts. https://lnkd.in/dZw2nZun

At Songtradr, our approach to music is comprehensive: providing innovative solutions that span licensing, composing, and supporting the artists who drive the industry forward. In Demand Exchange's latest podcast, our VP of Product Marketing, Henry Skelsey Jr, shares how a 360-degree approach to music technology empowers businesses while benefiting the broader music landscape. From groundbreaking initiatives like Balance the Mix to delivering cutting-edge services, we’re reshaping the way music connects people and brands. Curious to learn more? Tune in here:  https://lnkd.in/guYKdD8h

Did you know that less than 3% of all music producers are women? In an industry that claims to celebrate diversity, one voice remains critically underrepresented. Looking to shift this landscape, Songtradr are hosting another 'Balance The Mix' event, this time at the W London Hotel. The event features a talented panel of female leaders across the creative industries as well as an exclusive performance and DJ set from renowned London-based artists Lynda Dawn and DJ Tina Edwards, curated by Bandcamp. In an evolving space, fueled by new genres, artists and techniques, demographics of the music industry remain surprisingly stagnant. One step at a time, we can balance the mix. Tickets are still available but not for long – check out the event and support the initiative here:  https://lnkd.in/e58z4s8g

From vibrations to emotions—here’s how we shape reality with sound. Last week at The Gathering Summit, set against the awe-inspiring backdrop of the Canadian Rockies, our team took to the stage to explore the transformative power of sound. At "The Sonic Boom: How Sound Shapes Reality," Rah Bhatt and Roger Sho Gehrmann shared how brands can harness the primal force of sound to connect deeply with audiences. Meanwhile, in "Demystifying Sonic Layers," Brian Scherman and Justine Ryan guided attendees through the intricate layers of sonic branding, revealing how each sound builds a brand’s unique identity. A huge thank you to The Gathering Summit for bringing together these forward-thinking discussions and for making it a truly impactful event.

In an ever-evolving music landscape, artists can now explore beyond streaming to unlock fresh revenue streams. Last week we were at Amsterdam Dance Event with MassiveMusic and Bandcamp for an insightful panel discussion. From licensing and sync deals to brand partnerships, the possibilities for artists to earn more are expanding, and with new technologies shaping the future, musicians can diversify income while staying creative. Click below to read more on the MassiveMusic blog to discover how artists can take control of their career growth with innovative opportunities

Music is not just background noise—it’s a powerful tool that boosts brand preference. Our new ‘Music of Sportswear’ report shows that brands with a defined music strategy are 50% more likely to resonate with their audience. Get the full report and explore how your brand can make an impact through music: https://lnkd.in/dd_N_FvX

Music and advertising often intersect in powerful ways, but there’s a critical voice missing. While women influence 80% of purchase decisions, they are underrepresented in key creative roles—comprising less than 3% of music producers and only 12% of songwriters. Today at Advertising Week NY, Becky Wixon, Head of Talent at Songtradr will be joined by Lauren Nagel (she/her) from ReSound, Alexandra Allen from VML North America and TT the Artist to address how including diverse voices shapes compelling brand stories and authentic audience connections. Session: "Balance The Mix: Why Empowering Women in Music Amplifies Brands" Date & Time: Tuesday, Oct 8, 11:30 AM EDT Location: Media Stage, Advertising Week NY https://lnkd.in/eqf-VGCZ

For over 50 years, Roland has been instrumental in defining the sound of music. Now, that legacy is set to empower independent artists like never before. On October 4th, Bandcamp, a member of the Songtradr family, is joining forces with Roland Corporation U.S. for the biggest Bandcamp Friday yet. This partnership aims to empower artists by eliminating revenue shares, ensuring that all proceeds go directly to them on every Bandcamp Friday. To celebrate, Roland is offering a complimentary Roland Ultimate Studio Suite to all Bandcamp users, featuring over 40 legendary instruments and studio tools, along with a 50% discount on Roland Cloud Lifetime Keys. We’ll also host exclusive Listening Parties with various Roland artists throughout the month, creating a unique space for fans and artists to connect in real time. This collaboration underscores our commitment to the independent music community, providing artists with more opportunities to reach new fans while keeping music at the forefront. Don’t miss out on what’s next for Bandcamp Fridays in 2024! https://lnkd.in/gD2v7W99

Discover how the right sounds can drive your brand and business performance. Our own Aifric Lennon shares insights on how an effective music strategy represents one of the most underutilised tools for marketers and brands. Read more about it here and on ADWEEK:

Yesterday at Brandweek, our President and CMO, Bryan Biniak, had the opportunity to discuss the role of music in performance marketing. Alongside Zambezi CCO Gavin Lester, Bryan explored how a well-crafted sonic strategy can truly make a difference for brands. We also had the chance to share insights from our ‘Music of Sportswear’ report, shedding light on how music can enhance brand storytelling, foster deeper audience connections and positively impact brand and business performance. Thanks to everyone who joined us for this enlightening discussion! Want to learn more? Check out our Music of Sportswear white paper to get more insights and to dive deeper: https://lnkd.in/dd_N_FvX