Social Cascade

Sending you a cascade of warmth, wishes and wonder for the holiday season. We thank you for your support throughout 2024 and look forward to a successful and happy new year.

We are excited to share that co-founders, Lucy Shores Kosturko, PhD and Scott McQuiggan, Ph.D. participated in the PharmStars accelerator this fall. This impressive and intensive program provided an awesome opportunity to learn and explore how Social Cascade's innovative solution can support recruitment, engagement, and education. We were honored to work with esteemed, expert mentors and meet the innovative founders from 10 additional digital health startups. Stay tuned for more! #digital #innovation #clinicaltrials #PharmaU #accelerator

The season's spirit reminds us of the significance of gratitude and the joy of togetherness. On this #GivingTuesday, help us thank our non-profit content partners—leaders in providing reliable, trustworthy healthcare information. https://lnkd.in/e3avMDeR #AIforHealthcare

A recent Wall Street Journal article paints a chilling picture of the future of “search” as we know it, suggesting search giants like Google might be facing their own “iceberg moment.” Report after report, data after data, continue to point to younger generations turning away from “googling” and instead toward social media platforms as their primary sources of information. “Folks are increasingly heading to Instagram, Facebook, and even TikTok to ask questions, get recommendations, and discover trends,” says Scott McQuiggan, Ph.D., Social Cascade CEO and co-founder. “This shift is amplified by the rise of AI-generated content flooding the internet making it harder to find quality results than ever before.” AI-powered “answer engines” like Perplexity, ChatGPT, Gemini, and Llama further amplify this strain on “good ol’ fashioned search, especially as AI summaries push results further down the page, " McQuiggan adds. This emergence is capable of leading to manipulation of search and answer results and contributing to the spread of mis- and disinformation. “Equally, we can harness this revolution for good to combat the legitimate concerns about AI’s potential to degrade information,” McQuiggan says. What do you think about this shift? Are you changing how you search for information? #Google #SocialMedia #AI #Search #FutureofInformation #GenZ #Millennials #DigitalMarketing Resource: https://lnkd.in/g7Uc2MEZ (Imagen 3 generated image to accompany this post.)

As the air turns cooler and the leaves turn golden, we wish you and your family moments of thanks and acts of giving. Happy Thanksgiving!

We’re in the middle of the fourth quarter, so it’s “go time” for 2025 trends, predictions and planning. There’s a smorgasbord of trends from which to choose. For those in healthcare marketing and communications, a few relative things stand out to us so far. Take a look. #HealthCareComms #SocialMediaTools #2025Planning

We’re thrilled to announce our new partnership with Reach Out and Read in Virginia and Neighborhood Health. We’ll work together to address the community's unique needs and ensure everyone has access to quality healthcare. This includes the critical information needed to empower families to make informed decisions about their health. https://lnkd.in/eqPq9uw3 “We are confident this partnership will make a positive impact on the health and well-being of those important communities,” said Scott McQuiggan, Ph.D., Social Cascade co-founder and CEO. “We look forward to working with Reach Out and Read and Neighborhood Health to achieve our shared goals.” #HealthLiteracyMatters

Did you know 90% of U.S. adults struggle with health literacy? This greatly impacts how they navigate the healthcare system. Healthy literacy isn’t just about understanding medical terms; it’s about finding, understanding, and acting on information and services that inform health-related decisions and efforts. Explore five ways to help improve your patients’ health literacy. https://lnkd.in/eA9UEFY3 #HealthLiteracyMonth Learn how Social Cascade can help. www.socialcascade.co

Halloween is just around the corner, but don’t be scared if you missed us during #OhioAAPAM. There’s still time to learn how we can help you find, guide, and keep happy patients. Turn social media into your practice’s growth engine. www.socialcascade.co/OHaap Ohio Chapter, American Academy of Pediatrics (Ohio AAP)

We are thrilled to team up with the Wellstar Health System to help tackle health inequity.