Smartsheet

Companies are rethinking software spending. Organizations looking to rationalize their software spend used to anchor largely on consolidation. The question was: How can we achieve similar productivity with fewer applications? Recently, I hear conversations becoming more strategic. The question now is: How can we make sure the right people have the right entitlements for the right applications? Think of it using a scalpel to fine tune and manage best in class offerings vs. a cleaver to bluntly reduce vendor count. Part of this shift is a result of IT and procurement recognizing that the true cost of a system goes far beyond the price of the subscription. The investments required to configure, deploy, and fold solutions into existing workflows must also be factored in. One opportunity for organizations to gain efficiency is right sizing licensing associated with their legacy systems of record (think CRM, ITSM, etc.). Organizations pay a premium for lightly utilized licenses, when many individuals could easily satisfy their needs by accessing information from these systems in platforms that don’t charge them to view data. I’ve had a couple of interesting conversations with customers who are thinking about how Smartsheet's secure, AI-enabled collaborative work management platform helps them achieve a more cost-effective approach to enrolling people in key programs and processes. And we’re looking forward to partnering with them on the best way to make this happen. How is your team thinking about software spend in the coming year? Share your approach in the comments below. #digitaltransformation #strategy #SaaS

Let’s jam! 🎵 We sat down with Berklee College of Music's Sarah Valente, MBA PMP to talk about marketing higher ed to creatives on the latest episode of the Brand Collective podcast! Tune in to learn how supporting student dreams leads to a lasting brand identity: https://lnkd.in/dXfY8WEd

Showcasing your marketing impact is crucial to be successful. John Newall, SVP of Global Brand at Smartsheet shares a tip with John Dioso, "One of our key strategies was a match market test, where we compared advertising in one market versus no advertising in another. The result? Clear, data-driven proof of how our investment in awareness paid off. 📊 Read about how Smartsheet demonstrated real marketing impact in our Interactive Report made possible by Smartsheet. #ad https://lnkd.in/gnTAvSZ6