Share Your Genius

The best podcast content isn’t just used for TOFU content. It’s also infused into the sales process and MOFU motions. Here’s how to use your show to impress prospects and build stronger relationships: — Curate for Relevance Send an episode that hits on the exact challenge your prospect is dealing with. It’s like saying, “I see you, and I’ve got you.” — Short Clips, Big Impact Busy decision-makers might not have time for a full episode. Share quick and applicable soundbites to give them value without eating up their day. — Be Intentional After Meetings Follow up with a podcast episode that ties into your conversation. It’s like sending a “thinking of you” card—but with more strategy. Start looking for MOFU content in your podcast, feed it to your sales reps, and watch the deals accelerate.

Happy New Year from our team to yours! May your 2025 be filled with: 🎙️ moments behind the mic ✨ great stories shared across platforms ↗️ and growth on all accounts (from marketing to personal) See you all in 2025. 🥳

when you get to the end of your podcast interview and realize it wasn't audio only—they recorded the video too. 🎙️ 🫠

Spotify has rolled out A TON of new features in the past few months for podcasts and creators. And this is nothing new in 2024—each podcast platform is creating more user-centric (aka sticky) features and experiences. When it comes to running any successful content strategy tied to the channel, we follow the methodology of perfecting the medium rather than scaling the effort. So— 1. Look where you want to grow first, 2. Then apply what you have learned to the next one. And if we had to get super simple, we’d ask this question for yourself: YouTube or Spotify. The best way to answer is to look at your numbers. Already have a big list of subscribers on YouTube? Play their game first. And vice versa. Bottomline: Use the features. (What, like it’s hard?) Read the breakdown on Spotify's latest and upcoming changes here: https://lnkd.in/gNBKbZAc

50 episodes 👏 What a milestone! Congrats to Saima Rashid, Adam Kaiser, and the rest of the 6sense team.

I didn't want to do a podcast for the longest time and I didn't want to be on video. Ever. Fortunately, for the longest time, I could use the cost and time associated as my excuse. Marketers no longer have excuses. Thanks to solutions like Goldcast and Adauris, it's easier and faster than ever to create high-quality content. Tomorrow, they'll be sharing real life use cases for squeezing the most out of your content strategy. 🎁 There's a real gift at the end of the event. 'tis the season. Oh, and I'm now publishing two podcasts and eight youtube videos a week, thanks to our friends at Share Your Genius. No excuses.

Content without strategy is just noise. Unless even the noise is starting to quiet down. Use these 3 questions to help you get your podcast unstuck—starting with taking a hard look at the strategy behind your show. #podcasts #b2bpodcast #contentmarketing

Downloads aren't what makes or breaks your podcast's success. We look to 3 main things when it comes to quantifying your podcast's ROI: ⚡ Content Efficiency⚡ (How much content are you creating from this one source?) If done right, the amount of content you're creating from one source can fuel an entire content engine across most of your channels. 💛 Humanized Messaging 💛 (How many messages are going out from your brand with a human's face and voice attached to it?) You already know people buy from people. This helps you see the trust-accelerating content you're putting out into the world. 📈 Movement from Awareness to Engagement 📈 (How has podcast content encouraged engagement and created fans across platforms?) Checking in on how podcast content engagement compares to your other content is indicative of how well that content is driving your audience to become real fans of your brand. Answering these three questions starts to tell the full story of your show's impact—beyond just downloads.

There's still time to snag a spot at our FREE podcasting lunch event tomorrow! ➡️ Learn at Launch: Podcasting 101 - How to Best Utilize the Podcast & Recording Studio  So you've taken the leap to start your podcast... now how do you use all the equipment? Join us for a discussion and presentation from Rachel Elsts Downey✨ and the experts at Share Your Genius on... - the capabilities and uses of each piece of equipment in the studio - how to maximize your output's quality - what pieces of equipment to use to achieve specific outcomes Doors open at 11:30am with lunch served shortly after. Presentation and Q&A begins at 12pm and wraps before 1pm. Free lunch provided for all attendees. This event is open to anyone with an interest in podcasting! 🗓️ Tuesday December 10 from 11:30am-1pm 📍 Launch Fishers - 12175 Visionary Way, Fishers, IN 46038 🔗 RSVP NOW: https://lnkd.in/gpCAzYtM

Spotify Platform Changes for Podcasts — A Timeline And the TL;DR for anyone not clicking through: Since adding video capabilities to the podcast side of their platform, Spotify has added more and more user-first features, and they plan to keep adding more. What should you do with this info for your branded show? Use the features, baby! The higher quality experience you can provide your audience, the more results. Want the breakdown? Check out this article: https://lnkd.in/gNBKbZAc