seachange for Marketing by NewCampus

Happy new year! 🎊 We can’t wait to continue learning, growing, and exploring with all of you. Here’s to a year filled with inspiration, progress, and new discoveries. 🫶🏼

We've had meaningful conversations, learned from one another, and created something truly special this year. 💚 The connections and insights shared have made this a vibrant and supportive space for all. As we head into the holiday season, we wish you all peace, joy, and rest — whether you're spending time with loved ones, taking some much-needed time for yourself, or looking forward to the opportunities the new year will bring! With love, The NewCampus team ✨🌳

As we wrap up 2024, we’ve got a special content jam session lined up with Guneet Singh (Founder at Stealth AI Startup), Andri Madian (CMO at Akseleran), and Niki Torres 🧩 (Head of Growth at Choco Up) to explore what’s next in marketing. Here’s what to keep in mind moving forward: 🧶 There’s a fine line between trends and fads, and marketers need to be strategic about where they invest their efforts. It’s all about understanding what sticks and reacting with purpose. 🎨 Brand building is essential, but it can’t exist in a vacuum. Acquisition marketing is equally important, but you have to ensure that you're tying back to revenue growth. These three pillars—brand, acquisition, and revenue—need to work together, and striking the right balance is key to building sustainable growth. ⚡️ Curiosity is critical, and staying ahead means looking beyond the obvious to find those untapped opportunities with AI. Sometimes, doing the opposite of the AI suggestions can be the key to standing out in a crowded marketplace. — Join our community to stay updated and get access to more exclusive insights: https://lnkd.in/gYGhGDmG

Brands need to find the sweet spot between understanding consumer needs and keeping their data safe. 🧶 In our community content jam series, Brigida-Alexandra Marcella S. (AVP Marketing Communication, Head of Brand at BCA Digital) shared some great insights on how important it is to anticipate what consumers want—while also respecting their privacy. 🔖 Want to dive deeper into these topics with the community? Join the conversation here: https://lnkd.in/gYGhGDmG

It’s all about engaging in a two-way conversation. ⚡️ We’re happy to have Firrdaus Yusoff (Head of Creative at Forsman & Bodenfors Singapore) join our community content jam. He gave his insights on how branding has evolved into a dynamic, interactive experience between brands and consumers. 🔖 Want to explore more marketing ideas with the community? Join the conversation here: https://lnkd.in/gYGhGDmG

It’s about being flexible, responsive, and above all, staying ahead of the curve. 💫 Erin Seo (Marketing Solutions Lead at TikTok) shares some of the key traits that are essential for marketing and branding teams today. 🔖 Let’s explore more with the community — join the conversation here: https://lnkd.in/gYGhGDmG

When standardising marketing, always keep a regional lens in mind. 🌏 We had a lovely conversation with Pepe Torres (CMO at Maya) to explore customer behaviour and regional strategy in the Philippines. 🔖 Missed the chat? Join our upcoming community discussion on Dec 18: https://lu.ma/qn2ikiw9

When marketing and sales teams are aligned through practical strategies, the path to growth becomes clearer and more impactful. 🔑 We recently had a great discussion with Neha Garg (Marketing Lead for APJ at Contentsquare) on how to bridge the gap between marketing and sales for better results. 🔖 Want to dive deeper into the conversation? Check out the full insights here: https://lnkd.in/gp3697Wt

We are excited to extend a warm welcome to our newest members! 🍋 Vivek Bharti, Brigida-Alexandra Marcella S., Marta Gaspar, Niki Torres 🧩, Jarrah Lim, Renda R., Christanti Taurina, Sam Goh, Franchette Chingcuanco-Cardona, and Nur Husnina — seachange is a community for marketing professionals at SEA startups, past and present. By helping marketing professionals get support and stay effective — our vision is to power Southeast Asia’s tech & innovation ecosystem. Join here: https://lnkd.in/gYGhGDmG

When your approach to marketing is driven by real-time insights and partnerships, navigating a competitive landscape becomes that much more rewarding. 🍎 At our community content jam event last month, Raenald Renz De Jesus (Head of Marketing, PH at ShopBack) shared valuable perspectives on the rapidly growing e-commerce scene in the Philippines. 🔖 Missed the talk? Join our next community discussion on Dec 18: https://lu.ma/qn2ikiw9