The list is in (and we checked in twice)! 🎅🎄🎁🕎 The top 10 holiday movies of the season features a mix of classics (yes, even Die Hard) and new ones. Netflix was the only streamer to make the list, while Hallmark is still the reigning holiday hitmaker with three of the top 10. "This holiday season proves that classic Christmas movies never go out of style, with beloved comedies dominating the top five holiday movies of 2024. For three consecutive years, National Lampoon’s Christmas Vacation and Elf have been playing musical chairs for the top spot, proving the timeless charm of classic Christmas comedies. And making its return to the charts this year is the most contentious and, in my opinion, the best holiday movie out there: Die Hard. “While other streamers have taken note and stepped back, Netflix’s original content investment and distribution strategy has swooped in, with Lindsay Lohan emerging as the star to yield serious ROI for the platform and delivering the only streaming original bold enough to challenge these holiday titans. Meanwhile, Hallmark continues to be America’s choice for holiday movies. Despite Netflix’s play at the holiday hitmaker, Hallmark movies made up one-third of the top 15 this year.” - Samba TV Co-founder and CEO Ashwin Navin Read more via Forbes: https://lnkd.in/gpCZgTHs #SambaTVInsights #Holidays2024 #Streaming
Samba TV
Technology, Information and Internet
San Francisco, California 27,897 followers
We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience.
About us
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
- Website
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http://samba.tv
External link for Samba TV
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Connected TV, OTT, Smart TV, Automatic Content Recognition (ACR), Interactive TV, Social TV, Addressable TV Advertising, Ad Detection, Mobile Ad SDK, Ad Mediation, Mobile Display Ads, Mobile Video Ads, Smart TV Advertising, Multiscreen Advertising, and TV Analytics
Locations
Employees at Samba TV
Updates
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The industry gathered at Future of TV Advertising Global to reflect on a year of growth and discuss the challenges and opportunities ahead. Samba TV's Andy Beames joined dentsu's Lauren Hawkins, Sky's Sarah Jones, Index Exchange's John Tigg, and analyst Ben Keen to explore how advancements in data, inventory, and measurement are set to help advertisers achieve more effective reach in the years ahead. 🚀 🤝 🎯 #FTVAGlobal #FutureofAdvertising #MeasureWhatMatters
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🚨 🎉 Big news at Samba TV 👉 We’re excited to announce Josh Jacobs as our new Chief Product Officer and Monte Lutz as our Chief Marketing Officer! Their leadership in ad tech, AI innovation, and marketing strategy will supercharge our ability to transform the industry with our AI technology for media analytics. “As Samba AI™ continues to shape the future of omniscreen advertising and measurement, we are thrilled to welcome both Josh and Monte to our leadership team. Josh’s technical expertise and Monte’s marketing acumen will enable us to deliver innovative products and impactful campaigns that transform how the industry leverages AI-driven solutions and will bring new capabilities for our customers.” - Samba TV Co-founder and CEO Ashwin Navin 🚀 The future of media analytics starts now! Details here: https://lnkd.in/gKdUB3tZ #SambaTV #AdTechInnovation #AI #Leadership
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Samba TV is back at Future of TV Advertising Global! Join us to explore the priority next steps for holistic media planning and optimisation, setting the stage for smarter strategies that reach incremental audiences across linear and digital 🚀 . Details here 👉 : https://lnkd.in/egeepNjg #FTVAGlobal #FTVA #IncrementalReach #TVAdvertising
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Samba TV reposted this
Heading to CES 🛫 🎰 ? Samba TV will be back in Vegas January 7-10 hosting partners at our ARIA Suite to share how our AI technology is transforming media and advertising by connecting audiences, context, and platforms. Meet with our team to check out a new demo that shows how Samba AI powers contextual insights for streaming, linear, and digital! Put some time on the calendar now 🗓️ 👉 https://sam.ba/ces #CES2025 #CES #AI #ContextualAdvertising
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Heading to CES 🛫 🎰 ? Samba TV will be back in Vegas January 7-10 hosting partners at our ARIA Suite to share how our AI technology is transforming media and advertising by connecting audiences, context, and platforms. Meet with our team to check out a new demo that shows how Samba AI powers contextual insights for streaming, linear, and digital! Put some time on the calendar now 🗓️ 👉 https://sam.ba/ces #CES2025 #CES #AI #ContextualAdvertising
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Samba TV is proud to sponsor today's WFA event 🗓️ 🗽 🚕 where we'll be connecting with attendees throughout the day to share how independent, global TV data can supercharge your 2025 strategy with next-level targeting and measurement. We can’t wait to see you there 🤝 ! #WFA #ForumConnect #DataDrivenMarketing #2025Strategy
🔴 Join us this week in #NewYork for our #WFA #ForumConnect, where members of our #CMO, #Media, #Sourcing and #Insight Forums will come together around one common goal: Better Marketing Integration. 👉 WFA members can register here: https://bit.ly/3BhEjqL. Looking forward to seeing you in the Big Apple! 🙏 With thanks to our sponsors: Adfidence Channel Factory Ebiquity plc Meta Samba TV TikTok Stephan Loerke Robert Dreblow Julia Kraft Brenna Brandes Matt Green Tom Ashby Laura Forcetti Alice Tomlinson Ioana Danila 🌎 Claire Mullen Zoe Steele Justine David Hanne van de Ven Samantha Clayton #GlobalMarketing #BetterMarketing
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📣 🇦🇺 Big news, Australia! We've partnered with NOVA Entertainment, marking the first-ever use of TV audience data and omniscreen measurement by an Australian audio publisher. Now, brands can effortlessly extend their TV campaign reach into live radio streaming and podcasting, unlocking new possibilities for connected media. Read more via B&T 👉 : https://lnkd.in/gSWP6MGi #CTVPlus #AudienceData #Omniscreen #DigitalAudio
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Live sports have long been the MVP of linear TV, but the game is shifting. As more sports move to streaming, the stakes are higher than ever. Will linear TV viewership take a hit 🥊 ? How will streamers keep fans hooked 🎣 ? And what’s next for the billion-dollar ad play 💰 ? We’ve got the insights you need in our NEW Samba TV Live Sports on Streaming Report! Download now 🏈⚽🥊🏒 https://lnkd.in/gF6rVm_U #LiveSports #StreamingWars #AdTrends
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Don't miss out! 🚗 ✅ Join us tomorrow at the LA Auto Show for MediaPost’s Automotive Conference where our VP of Sales, Strategic Accounts, Christina Park will be kicking things off with fresh insights on auto intender audiences and tips to supercharge your campaigns. See you there! https://lnkd.in/derku2R #LAAutoShow #Automotive #AutoMarketing
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