Safary 🦁

Hot take: The toughest sell for crypto marketers isn’t to users — it’s to their own team Here are 10 tips to showcase why marketing matters :)

Today I published an article on a highly contested topic within Safary 🦁's community: mindshare vs market share I argue that the pendulum of crypto marketing swings between mindshare and market share, driven by the scale of the market and the audience it serves. In the bear market, with a smaller, more focused audience, mindshare is the key to success. In the bull market, as the audience grows, market share and conversions become the primary goal once again. The challenge for marketers is not to choose one over the other but to balance both. Success today depends on being memorable, but success tomorrow requires being measurable. Lmk what you think! https://lnkd.in/eHwtNhRG

Quick recap of Permissionless conference & my week in Utah 🙌 🎙️ Had a great chat on stage with Alex Shefrin & Pratik Gandhi about various ways to bring liquidity to DeFi through marketing, thanks to Safary 🦁 & Blockworks for organising the marketing track 🤝 Met many amazing people irl and exchanged views, tips & strategies 🤪 Participated in something ridiculous, courtesy of Andrew Saunders & Skale Network because being built different is no joke 🏓 Played pickleball w Bankless 💬 Gave an interview to Diego for Espacio Cripto - the most viewed crypto podcast in Latam 📝 Listened to a couple of good talks and formed new ideas for Orca at Solana Foundation founders event 🇲🇽 Ate a ton of pancakes & Mexican food 🌅 Saw gorgeous sunrises and sunsets over Utah mountains 🥋 Finally watched Karate Combat - huge fan now 🚁 Flew in a helicopter over Salt lake for the first time 🦬 Saw bisons on the Antelope Island

Excited to speak at Blockworks Permissionless next week! I'll be sharing insights on consumer growth in web3 gaming, drawing from experiences at Treasure and industry-wide trends. If you're attending, let's connect! 🤝

Growth leaders are finally getting the stage they deserve in crypto For too long, conferences have only featured founders, vcs, and devs Yet we know that blockchain adoption doesn’t just happen by chance Growth leaders are the ones who bridge the gap between innovative technologies & the people it serves That's why we're thrilled to share that Blockworks will host its first marketing track at Permissionless this year — organized by Safary 🦁 and sponsored by SCRIB3! This is a historic first for a major crypto conference. And we've curated an exceptional line up of growth leaders to share their innovative growth strategies with the rest of us You'll hear from leading experts like: - Kseniia Baziian, CMO at Orca - Claire Arthurs Kart, CMO at Aztec - Alex Shefrin, Head of BD at SOON - Pratik Gandhi, Head of Marketing at EigenLayer - Meghan Hughes, CMO at Matter Labs (ZkSync) - Andrew Saunders, CMO at SKALE Labs - Sam Vuong, Head of Marketing at Treasure - Alex Marsh, Head of Marketing at CoW DAO - John Vance, Growth at Blockworks - Ishan Bhaidani, Co-founder of Scrib3 - Bergen, Product Marketing Lead at Squid - and me, plus many more! Whether you're a growth leader, founder, or VC, this is an event you won't want to miss! Years from now you’ll be asked if you were at Permissionless 2024. We can’t wait to see you there! Join us: https://lu.ma/tjps7mtt Note: You must be registered for Permissionless to attend. You can register for 30% off with the code SAFARY30.

👀 Reach = easy 🔁Convert = medium 🫂 Retain = hard Especially if the conversions are incentive-based, retention is the greatest challenge for Web3 products. It's the one piece of the puzzle the marketing team has the least control over, a product that users WANT to use again. AND tell their friends about! This is where marketing and dev leadership needs to be completely in sync. Is the timing right for your next big campaign? Is your product ready for apples-to-apples comparisons? Or will users return to their old favorites once the incentives run out?

Behold, our case study on how Safary Analytics fuels Squid Router's multi-chain growth & drives user engagement!

"Twitter communities" transform passive followers into an engaged audience At Safary 🦁, we break it down like this: - Twitter Followers are your broad audience: consuming your narrative from the sidelines - X community members are your engaged participants: actively contributing to your brand’s story - TG community members are your inner circle: trusted allies who benefit from your support and contribute to your success With X communities, it’s more than a new avenue to get likes & RTs, it's about empowering creators in your audience to be part of your journey. And who knows? Some might make their way into your inner circle

Check out Safary's annual web3 growth market map and analysis!

Apart from the workshop on legal matters in web3, today we also have an AMA session with Justin Vogel, CEO & Co-founder of Safary 🦁. Safary is a web3 alternative to Google Analytics designed specifically for web3 marketing and it has raised $2.4m in pre-seed funding this year meaning that Justin has a first-hand experience to share with the founders from the web3 Growth Camp 2 who are approaching this important stage with their projects. Stay tuned for the key insights from the session! #yardhub #web3accelerator #web3founders #web3growthcamp