RentScale

🚀 We’re Excited to Sponsor the PM Systems Conference happening this month! 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗶𝗻 𝗟𝗮𝘀 𝗩𝗲𝗴𝗮𝘀, 𝗝𝗮𝗻 𝟮𝟬-𝟮𝟯, 𝟮𝟬𝟮𝟱, for a game-changing property management event! 𝘋𝘔 𝘶𝘴 𝘧𝘰𝘳 𝘢 𝘴𝘱𝘦𝘤𝘪𝘢𝘭 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵 𝘤𝘰𝘥𝘦 and save $200! 📢 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗶𝘁: On 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 𝗮𝘁 𝟭𝟬:𝟱𝟬 𝗔𝗠, RentScale’s Jeremy and Jen will share 𝘛𝘩𝘦 11 𝘚𝘺𝘴𝘵𝘦𝘮𝘴 𝘵𝘰 𝘚𝘢𝘭𝘦𝘴 𝘔𝘢𝘴𝘵𝘦𝘳𝘺—loaded with strategies to elevate your business. 🤫 We’ve got big plans, including an 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝗻𝗶𝗴𝗵𝘁 𝗽𝗮𝗿𝘁𝘆 you don’t want to miss. Check out the picture for a sneak peek—stay tuned for details! Connect with leaders, gain strategies, and level up your systems. Comment if you’re attending, and DM us for a special discount code. See you in Vegas! 🥂

🎙️𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸 𝗜𝗻 𝗣𝗠 𝗣𝗼𝗱𝗰𝗮𝘀𝘁: 𝗧𝗵𝗿𝗲𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 𝗘𝘃𝗲𝗿𝘆 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗢𝗻 𝗧𝗼 𝗕𝘂𝗶𝗹𝗱 𝗧𝗵𝗲𝗶𝗿 𝗪𝗲𝗮𝗹𝘁𝗵🎙️ What should property managers prioritize to secure their financial future and build lasting wealth? Jeremy Pound and Jennifer Merritt are sharing what they learned at the 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻.𝗰𝗼𝗺 scaling workshop, hosted by 𝘈𝘭𝘦𝘹 𝘢𝘯𝘥 𝘓𝘦𝘪𝘭𝘢 𝘏𝘰𝘳𝘮𝘰𝘻𝘪. 🪩 The New Year brings fresh opportunities to refine your approach and hit the ground running. Learn the 𝘵𝘩𝘳𝘦𝘦 𝘬𝘦𝘺 𝘢𝘳𝘦𝘢𝘴 𝘦𝘷𝘦𝘳𝘺 𝘱𝘳𝘰𝘱𝘦𝘳𝘵𝘺 𝘮𝘢𝘯𝘢𝘨𝘦𝘳 𝘯𝘦𝘦𝘥𝘴 𝘵𝘰 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘻𝘦 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘭𝘢𝘴𝘵𝘪𝘯𝘨 𝘸𝘦𝘢𝘭𝘵𝘩. 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗹𝗶𝘃𝗲 𝗧𝗼𝗱𝗮𝘆, 1/𝟮, 𝗮𝘁 𝟯𝗣𝗠 𝗘𝗦𝗧! Catch the 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸 𝗜𝗻 𝗣𝗠 podcast live every other Thursday by following Strategic PM on Facebook, LinkedIn, YouTube, and X!

🎥 𝗥𝗲𝗹𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗴𝗶𝗰 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗟𝗶𝘃𝗲 𝟮𝟬𝟮𝟰! 🎥 It’s been a few weeks since we came together on December 6th in Austin for an unforgettable day of learning, growth, and strategy. Now it’s time to ask yourself: 👉 𝗪𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝘀𝗼 𝗳𝗮𝗿? 👉 𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗺𝗮𝗱𝗲 𝘁𝗼 𝗹𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? 👉 𝗛𝗼𝘄 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁, 𝗰𝗼𝗻𝘃𝗲𝗿𝘁, 𝗮𝗻𝗱 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝘆? This video is more than a highlight—it's a reminder of the 𝘦𝘯𝘦𝘳𝘨𝘺, 𝘪𝘥𝘦𝘢𝘴, 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵 we shared. 💡 🎯𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Watch the video and reflect on one BIG takeaway from the event and share it in the comments below. Let’s inspire each other by turning insights into action!

🚀 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: 𝗞𝗲𝘆 𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 🚀 One of the biggest lessons for effective marketing and outreach boils down to this: 𝘦𝘷𝘦𝘳𝘺 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘯𝘦𝘦𝘥𝘴 𝘵𝘩𝘳𝘦𝘦 𝘤𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘤𝘰𝘮𝘱𝘰𝘯𝘦𝘯𝘵𝘴 𝘵𝘰 𝘴𝘶𝘤𝘤𝘦𝘦𝘥. 👉 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗠𝗲𝗱𝗶𝘂𝗺 👉 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 👉 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗢𝗳𝗳𝗲𝗿 Here’s the challenge: If even one of these isn’t done right or isn’t effective, your campaign 𝘸𝘰𝘯’𝘵 𝘸𝘰𝘳𝘬. 𝗣𝗿𝗼 𝗧𝗶𝗽: When crafting your messaging, keep it simple and clear: 📚 8th-grade reading level for clients 📚 6th-grade reading level for prospects Why? Because clarity drives connection and results. 🔥 With the new year on the horizon, take a moment to evaluate: Are you nailing all three components in every email, ad, and campaign? If not, now is the perfect time to adjust and strengthen your approach. Make 2025 the year your messaging doesn’t just communicate—it converts. 💥

💙 At RentScale, we’re here to help you 𝗔𝘁𝘁𝗿𝗮𝗰𝘁, 𝗖𝗼𝗻𝘃𝗲𝗿𝘁, and 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝘆 more clients you LOVE! 💙 Say goodbye to headaches—no prescription required. We’ve got the solutions you need. 💆♀️ Ready for a headache-free Friday? Learn more by booking a call with our team today: https://lnkd.in/ePvf-Kjq

📹 𝗦𝗻𝗲𝗮𝗸 𝗣𝗲𝗲𝗸 𝗮𝘁 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿'𝘀 𝗦𝗸𝗶𝗹𝗹 𝗗𝗲𝘃 + 𝗬𝗼𝘂𝗿 𝗜𝗻𝘃𝗶𝘁𝗲 𝘁𝗼 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿! 💡 "𝗧𝗿𝘂𝘀𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀." 💡 In this powerful clip, ScaleClub coach Reece shares a game-changing insight from the Outbound Conference presented by Sales Gravy: "𝘐𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘭𝘰𝘸 𝘵𝘳𝘶𝘴𝘵, 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘵 𝘢 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵 𝘱𝘳𝘪𝘤𝘦. 𝘐𝘵’𝘴 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢𝘣𝘰𝘶𝘵 𝘱𝘳𝘪𝘤𝘦—𝘪𝘵’𝘴 𝘢𝘣𝘰𝘶𝘵 𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯. 𝘐𝘧 𝘵𝘩𝘦𝘺 𝘥𝘰𝘯’𝘵 𝘵𝘳𝘶𝘴𝘵 𝘺𝘰𝘶, 𝘵𝘩𝘦𝘺’𝘭𝘭 𝘥𝘦𝘧𝘢𝘶𝘭𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘭𝘰𝘸𝘦𝘴𝘵 𝘤𝘰𝘮𝘮𝘰𝘯 𝘥𝘦𝘯𝘰𝘮𝘪𝘯𝘢𝘵𝘰𝘳: 𝘱𝘳𝘪𝘤𝘦." Our Skill Development Session is just one of the many ways we help our 𝟴𝟬+ 𝗦𝗰𝗮𝗹𝗲𝗖𝗹𝘂𝗯 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 level up their sales game. Every month, BDMs across North America join us to learn strategies that help them close more doors and get recognized for their wins. 🚨𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝗦𝗰𝗮𝗹𝗲𝗖𝗹𝘂𝗯 𝗶𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁?🚨 We’re inviting 𝗬𝗢𝗨 to join our December Skill Dev session this Friday, 12/20, at 1 PM EST—complimentary! 👋 DM us your email address to reserve your spot, and we’ll send you the invite. Don’t miss this chance to learn actionable strategies to grow your business!

𝗧𝗵𝗲 𝗦𝗹𝗼𝘄 𝗦𝗲𝗮𝘀𝗼𝗻 𝗜𝘀 𝗥𝗲𝗮𝗹 – 𝗪𝗵𝗮𝘁'𝘀 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗧𝗼 𝗦𝘁𝗮𝘆 𝗔𝗵𝗲𝗮𝗱? Peter Lohmann from 𝗥𝗟 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 pulled 6 years of data and confirmed what many property management companies feel—𝘛𝘩𝘢𝘯𝘬𝘴𝘨𝘪𝘷𝘪𝘯𝘨 𝘵𝘰 𝘕𝘦𝘸 𝘠𝘦𝘢𝘳’𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘭𝘰𝘸𝘦𝘴𝘵 𝘵𝘪𝘮𝘦 𝘧𝘰𝘳 𝘭𝘦𝘢𝘴𝘪𝘯𝘨 𝘢𝘯𝘥 𝘰𝘸𝘯𝘦𝘳 𝘭𝘦𝘢𝘥 𝘧𝘭𝘰𝘸, with a ~50% drop-off in winter. He compared his findings to 𝗥𝗲𝗻𝘁𝗦𝗰𝗮𝗹𝗲’𝘀 𝗦𝗰𝗼𝗿𝗲𝗯𝗼𝗮𝗿𝗱, where we track doors closed and lead volume across the country: ✅ Seasonality is real (with a pop in April) ✅ RentScale clients generally don’t see as much of a December slowdown Peter shares how his team is navigating this in his latest newsletter – link in the comments. ❓Do you see similar trends in your market? ❓What strategies do you use to maintain a steady flow of high-quality, brand-loyal leads year-round? Drop your thoughts below 👇

🎲 𝗥𝗲𝗮𝗹 𝗟𝗶𝗳𝗲 𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗣𝗮𝘁𝗵 𝘁𝗼 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝟮𝟬𝟮𝟱 🎲 Jennifer Merritt opened 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗟𝗶𝘃𝗲 with a powerful session that challenged us to rethink how we approach prospects. Her message? The way to growth and scale in 2025 is to become a 𝗥𝗲𝗮𝗹 𝗟𝗶𝗳𝗲 𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗖𝗼𝗮𝗰𝗵. 🏠💡 𝙎𝙝𝙚 𝙖𝙨𝙠𝙚𝙙 𝙖 𝙩𝙝𝙤𝙪𝙜𝙝𝙩-𝙥𝙧𝙤𝙫𝙤𝙠𝙞𝙣𝙜 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣: 👉 Are you focusing on the property management side of things when talking with prospects—𝘵𝘩𝘦 𝘥𝘰𝘸𝘯𝘴𝘪𝘥𝘦, the part they don’t want to hear? 👉 Or are you shifting the conversation to real estate investing—𝘵𝘩𝘦 𝘶𝘱𝘴𝘪𝘥𝘦, the dream, and the possibilities that excite them? Jen’s insight reminded us that our language matters. When we position ourselves as partners in building their investment empire, we create more trust, excitement, and opportunities to scale and MULTIPLY their business. The audience left with actionable strategies to flip the script and take their conversations to the next level. 🚀 What’s your biggest takeaway from Jen’s session? Share your thoughts below—let’s keep the inspiration going!

🌟 𝗦𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝗢𝘂𝘁 𝗼𝗳 𝗖𝗼𝗺𝗳𝗼𝗿𝘁 𝗭𝗼𝗻𝗲𝘀 𝗮𝘁 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗟𝗶𝘃𝗲! 🌟 One of the most memorable moments this year was led by Reece, one of our incredible ScaleClub coaches. He challenged attendees to take the stage and practice their cold call scripts 𝗟𝗜𝗩𝗘 in front of the entire audience! 🎤📞 It was no surprise that many of our 𝗦𝗰𝗮𝗹𝗲𝗖𝗹𝘂𝗯 members were the first to join the line—proving once again why they’re 𝘵𝘰𝘱 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘦𝘳𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺. Their courage and willingness to learn inspired the entire room, setting the tone for an interactive and high-energy session. 💪 Swipe through to see some of the brave participants in action and the energy in the room as they honed their craft. 👉 𝗪𝗵𝗼 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝗱 𝗮 𝘁𝗶𝗺𝗲 𝗯𝗹𝗼𝗰𝗸 𝘄𝗶𝘁𝗵 𝗥𝗲𝗲𝗰𝗲 𝘁𝗼 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁? Tell us about your successes—we’d love to celebrate with you!

🎙️ 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸 𝗜𝗻 𝗣𝗠 𝗣𝗼𝗱𝗰𝗮𝘀𝘁: 𝗪𝗵𝗮𝘁 𝗜𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗨𝘀 𝗔𝘁 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗦𝗶𝗺𝗽𝗹𝗲 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆🎙️ Last week, Austin was buzzing with two incredible events: 𝘚𝘢𝘭𝘦𝘴 𝘔𝘢𝘴𝘵𝘦𝘳𝘺 𝘓𝘪𝘷𝘦 and 𝘓𝘦𝘢𝘥𝘚𝘪𝘮𝘱𝘭𝘦 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺! 👉 Were you there? Let’s reflect on the biggest takeaways and inspirations for 2025. 👉 Missed it? Don’t worry—this episode has everything you need to catch up! Join Jeremy Pound and special guests this 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝟭𝟮/𝟭𝟮 𝗮𝘁 𝟯 𝗣𝗠 𝗘𝗦𝗧 to get ahead for 2025! 🎧 Catch the 𝐓𝐡𝐢𝐬 𝐖𝐞𝐞𝐤 𝐈𝐧 𝐏𝐌 podcast LIVE every other Thursday by following Strategic PM on Facebook, LinkedIn, YouTube and X!