Redscout

Lands’ End was iconic. For a period, it got quiet. But every great brand has another journey in it.
We partnered with Lands' End to help recast their strengths, reset their audience focus, and deliver real results. From refocusing on its strengths to redefining its audiences, Lands’ End is reminding the world what makes it special – with noticeable impact:

 🔥 Strongest YoY stock gains in fashion
 🔥 Attracting new, younger customers
 🔥 Double-digit margin expansion 

 Grateful for our partnership with the team at Lands’ End—proof that great things happen when bold strategy meets a readiness to evolve. 

 Read the full case study here: https://bit.ly/4iCK2Zn Andrew McLean Matt Trainor Stuart Hogue Kym Maas Justin Tidmarsh Megan Hyde Erin McCormick Erin Millin Sidney Schmitz Hilary Schwarz Michael Holahan

Lands’ End was iconic. For a period, it got quiet. But every great brand has another journey in it.
We partnered with Lands' End to help recast their strengths, reset their audience focus, and deliver real results. From refocusing on its strengths to redefining its audiences, Lands’ End is reminding the world what makes it special – with noticeable impact:

 🔥 Strongest YoY stock gains in fashion
 🔥 Attracting new, younger customers
 🔥 Double-digit margin expansion 

 Grateful for our partnership with the team at Lands’ End—proof that great things happen when bold strategy meets a readiness to evolve. 

 Read the full case study here: https://bit.ly/4iCK2Zn Andrew McLean Matt Trainor Stuart Hogue Kym Maas Justin Tidmarsh Megan Hyde Erin McCormick Erin Millin Sidney Schmitz Hilary Schwarz Michael Holahan

To everyone who took a ride with Redscout in 2024 – thank you. Our favorite constant during this wild year was doing the most rich and confident work with you. Our gifts this year feature 3 of our favorite things: The best Bombas socks in the biz, the cookie that put Milk Bar on the map, and of course, the #viral Lands' End pocket tote with a Redscout spin on it. If we missed you with our fresh “Brand Essence” candle, we’d love to send you one—just drop us a note in the comments , and we’ll make it happen. 💌

Our CEO, Ivan Kayser shared his insights with MediaPost on considerations to make when going through a rebrand. What’s the big headline?
“Transformation is a collective effort, it moves at the speed of business or it fails, and the priority needs to be not to destroy value -- even if it affects the “awe” factor of the case study.” Read the full article here: https://bit.ly/4fl9ek3 eBay Netflix HOKA

We partnered with Best Buy to reimagine its role in bringing tech to life for customers. The results: A new platform for the brand that came to life across the customer journey from a comms platform - meet Gram the "spokeshologram" - through to service innovation. Read the full case study here: https://bit.ly/4gxnsiR

We asked our Growth Associate Mia Jones what’s the most unique thing about working at Redscout and here’s what she had to say: “When they [Redscout] say collaborative, you may have a moment where you’re working a-sync, but it is a true team effort. You almost always will find Scouts collaborating across disciplines.” If you’re looking for a collaborative environment and role, we’re hiring!💥 Check out our open roles here: https://bit.ly/4ga553P

We loved chatting with Jasmine Sheena of Marketing Brew on Netflix’s latest product feature drop; “Moments.” Our CMO Ashley Shaffer had this to say: “Netflix has put such a big effort into driving conversation around its titles and talent, meaning giving fans these really beloved, bespoke events around the shows that they love. I see this as a complement: a digital way for fans to mimic fan behavior that already exists.” Read on!

We had the pleasure of hosting a dinner with industry friends to explore the ever-changing nuances of speaking to Gen Z in Middle America. The takeaways? 👥 Gen Z is navigating a “meaning crisis,” seeking authentic connections and genuine participation with brands that truly understand them. 🧬 Diversity is in their DNA: This generation is incredibly diverse, and it's not just race. It's the tapestry of values, beliefs, and identities that makes us who we are. It's about recognizing that identity is fluid, ever-evolving, and multi-dimensional. 🤝 Meaningful engagement: Gen Z wants to participate and co-create with brands, not just consume. Huge thanks to everyone who joined the conversation! #genz #Massappeal #Heartland #Midwest Sophie Wilson Zac Cyran Trevor Schwartz Annie Lopez-Kiperman Heather Liebal Keren Daskin Brittany Siegle Pepper Miller Willie Jackson Samantha Marcus Francis Coyne Katie Liebeskind (Banaszak) Alec Cerminaro Jasmeet Gill Mia Jones

We had the privilege of partnering with Brady: United Against Gun Violence to strengthen their position as a leading voice in the gun violence prevention movement. In this deeply polarizing topic, we grounded Brady’s position in their bipartisan roots and legacy of bridge-building—widening their tent with a message of progress over politics. The result is a refreshed website and messaging strategy that brings new energy to their story. The impact? A 17% lift in donations, 97% increase in site visitors. and renewed momentum behind their lifesaving mission. Thank you to the wonderful Liz Dunning, Susan Lavington, Renee Davidson, Rich Weinstein and Jaime Bellemare for inviting us to tackle this together. Read the full case study here: https://bit.ly/48VQqGm

Our Client Services team is growing! 🤝 If you’re looking for a creative, client-centric role in an agency setting, we’re hiring a remote Client Services Director and would love to hear from you. Bonus points if you’re based on the West Coast! Check out the role here: https://bit.ly/3Crxpjd