Rareview®

If you have limited resources, your focus has to be strategic. #Rareview #Agency 

Ever notice how some taglines stay with us for years—decades, even? It’s no accident. The secret weapon? Rhyme. Rhymes aren’t just catchy; they’re persuasive. They stick in our minds, tug at our emotions, and even make us believe in the message behind them. Think about it: “Leggo my Eggo.” “The best part of waking up is Folgers in your cup.” “Nationwide is on your side.” These aren’t just clever phrases, they’re strategic tools that tap into our love of rhythm and simplicity. And get this: they’re often perceived as more likable, memorable, and trustworthy. A 2013 study showed rhyming slogans are up to 22% more believable. Rhymes are a playful and powerful tool you can leverage today to cut through the noise. And here’s the thing, they don’t have to be corny (although a little corny never hurt anyone). When used strategically, they turn messages into mantras. And in a crowded marketplace, who wouldn’t want that? So, what’s your take—would you consider rhyming your way to better results?

It’s almost the end of 2024! It was a fast and busy for many, but the good news is, there’s still time to finish strong. What does your December look like? Finishing out those yearly goals or winding down and enjoying the holidays? Let us know below 👇 #Rareview #Agency 

AI is revolutionizing how we search for information, so what does that mean for SEO? Let’s take a quick look at how ChatGPT stacks up against Google search in the unfolding future of search. Local Search → Google still leads the way with precise, relevant results, while AI-powered tools like ChatGPT struggle with localization. Health Queries → ChatGPT pulls from a variety of sources, sometimes surprising, while Google tends to prioritize established, trusted sites. Business Advice → ChatGPT offers innovative suggestions but sometimes pulls from less authoritative sources compared to Google. E-Commerce → ChatGPT highlights newer content, while Google occasionally surfaces older, yet still relevant, material. What’s on the Horizon? As AI search keeps evolving, it’s clear that both approaches have strengths. While Google retains its reliability, AI-powered search tools offer unique opportunities for more conversational and personalized results. For your business, this means keeping SEO strategies sharp while beginning to explore how AI fits into the search landscape. #Rareview #Agency 

Is YouTube Taking the Lead? YouTube isn't just making waves—it’s reshaping the media landscape. In the past year, YouTube generated a staggering $31.51 billion, nearly matching the entire U.S. broadcast industry at $33.84 billion. What it means for advertising ➡️ TV ad revenue is on the decline, while YouTube ads are gaining ground. What it means for metrics ➡️ Major streaming platforms, like Netflix, are now reporting viewer data in watch hours instead of subscribers—a move taken from YouTube’s playbook. What it means for you ➡️ If you haven’t considered a YouTube brand strategy yet, now’s the time to get on board. #Rareview #Agency 

The Instagram algorithm is changing in a major way starting December 31st. Here’s what you need to know: 🚨 Instagram will officially remove the ability to follow hashtags. This is a major shift in how users discover content—which means marketers need to adjust accordingly. What does this mean for your strategy? ✔️ The focus is moving from hashtags to keyword-based search and Suggested Posts. ✔️ Creating engaging, high-value content will be key to staying visible. ✔️ The algorithm is prioritizing relevance and interaction over static trends. Hashtags will still play a role, but it’s clear that comments, shares, and saves are going to matter most moving forward. What you should do: Optimize captions with targeted keywords and of course — focus on meaningful engagement with your audience. That’s one thing that will always count! #Rareview #Agency 

Is Reddit worth it? We’ve seen some staggering stats about Reddit lately, some of which might mean opportunities for your brand’s advertising. - 4 times more visible on Google Search results compared to July last year - 46% user increase in 2024 - 97.2M daily active users While this usage might not reflect the number of consistent users, the platform is definitely growing and converting more and more loyal users. The intriguing part is that consistent users tend to be a part of very engaged, niche Reddit communities suggesting they’re further along in their buying journey. All in all, we are excited about the opportunities on the platform, and suggest that you keep an eye on this very impressive growth. #Rareview #Agency 

Right now, most brands are gearing up for all those big holiday campaigns. But what happens next? Your holiday campaigns will likely capture all-new audiences and customers, but we want to remind you: the work doesn’t end when the campaign does. Don’t overlook the importance of a post-campaign strategy. You will have a ripe, new audience to nurture, and with the right strategy, you can turn them into loyal customers. But if you’re not smart about it, you’ll be missing out on a huge opportunity. So, do you have a post-holiday campaign strategy or is that next on your to-do list? #Rareview #Agency 

The Top 5 trending words from last week are in ⬇ If you’re looking for more engagement or a boost in your social’s visibility, test out trending words in your posts or hashtags. We get these powerful insights from Dash Hudson — our tool of choice for keeping up with all things social, and this is just one of the many reports we use regularly. #Rareview #Agency 

Sell the experience. #Rareview #Agency