R3

Content is EVERYONE's business. We're kicking off 2025 at #CES2025 with R3's Jane Lacher sharing views on content creation, the role of B2B creators, and what success looks like for corporate marketers. Join us at the Las Vegas Convention Center as we take to the stage with Creator Match 🧩, Big Data Energy⚡️, and The Bloor Group. ➡️ Register here: https://lnkd.in/gntGEm_M

Marketing is going to face a very different agency landscape in 2025 thanks to M&A, PE investment, and action towards greater operational and commercial efficiency. Inform future decision-making and strategy on agency partnerships with insights from an upcoming webinar, hosted by WFA in partnership with R3, covering: 🔍 Key insights into the agency landscape 📈 Emerging business trends 🔄 Shifts in agency ownership and capabilities 💡 Best practices for adapting to these changes Secure your spot: https://lnkd.in/gFH6cEYQ

The signs of AI's influence on marketing are becoming increasingly visible. From the tech and data upside of Omnicom's acquisition of IPG, to the cabanas at Cannes Lions International Festival of Creativity, AI is defining tomorrow's marketing agenda. In this WSJ article, R3's Greg Paull points to the growth of in-house agencies as a signpost to GenAI's impact. With more work able to be done in-house, the value proposition of the client-agency partnership is being redefined. #AI #marketing

Brands expanding into international markets must address whether their growth models can drive success, particularly in markets already saturated with competition. As Luckin Coffee continues its global expansion, adaptability to the dynamics of each local market is crucial.   "With stronger corporate governance and stricter compliance measures in place, we can expect Luckin to take a more disciplined and strategic approach to their market expansion," says Rajiv Jayaraj, Principal Consultant at R3. "Their journey demonstrates how strategic agility, and a customer-centric approach can drive incredible growth, even amid challenges."   It is essential that brands stay attuned to market shifts and ensure local contractual clarity to ensure successful growth in new markets.   Read the full article: https://lnkd.in/ggZ96Uwr

Once rivals, Omnicom and IPG "became caught in a perfect storm of competitive pressures," but their merger offers a chance to reshape agency operations. Greg Paull, President, Global Growth at MediaSense and co-founder of R3, introduces four new principles — the 4 Cs: Collaboration, Consistency, Creativity, and Client-Centricity — that can guide the success of this partnership.   Read the full article: https://lnkd.in/gbypt5dC

The Omnicom-IPG merger is set to reshape the agency landscape, creating the largest holding company in history. R3's Greg Paull highlights a key challenge at the heart of this deal: balancing client needs with shareholder demands.   “There’s going to need to be some real magic to identify $750 million in synergies,” said Greg Paull, President, Global Growth at MediaSense and co-founder of R3. “The group’s biggest challenge is going to be serving their client base while at the same time serving their shareholders.”   As the industry evolves, the need for stronger brand-agency integration is more critical than ever.   Read the full article: https://lnkd.in/gaBgv544

While a lot of focus has been placed on the application of Gen AI, compliance in agency contracts is equally important.   Well-defined AI contract terms create room for innovation and flexibility, empower marketers to use AI confidently and responsibly while minimizing risks. A well-structured AI contract establishes clear protocols for data privacy, security, and intellectual property rights while balancing performance standards with operational flexibility. R3 has worked with the WFA to develop a comprehensive best practice guide to Gen AI contract compliance which is useful for marketers at any stage of their AI journey. A copy can be requested here:  https://lnkd.in/g4EVPVs3

Wrapping up the year on a high note with our final CMO Power Lunch in Jakarta. It was a memorable day connecting with marketing leaders from PT Bank Rakyat Indonesia (Persero) Tbk, Samsung Indonesia , Prudential Indonesia (PT Prudential Life Assurance), Unilever, L'Oréal, and COMBIPHAR—filled with great conversations and shared ideas. A big thank you to Roma Jaka Permata Simanjuntak, S.Sos, MM, MBA, CMM, CPC, Mohammad Reza Putra, Bagus E., Karin Zulkarnaen, Putri Diah Paramita, Fabian Prasetya, and Cindy Gunawan for joining us. Excited to see what lies ahead! #Jakarta #Indonesia #MarketingLeaders 

A great appointment in Jamie Posnanski to lead the next stage of our growth as a creative and media advisory. Exciting times ahead!

R3’s 2024 China PR Agency Scope Study reveals a significant shift in how brands in China now assess PR agency performance. With the growing demand for transparency and measurable impact, sales growth is fast becoming a key performance indicator for PR agencies. Other insights from the study include: • Fragmented Media: Decentralized platforms demand agile strategies. • Marketing Integration: PR overlaps with broader marketing efforts like strategic brand management and digital transformation. • Data-Driven Focus: Almost 40% of PR teams use AI and big data for content optimization. Read more: https://lnkd.in/gfgc9WQP