Proximo Spirits

Best wishes for a joyous Holiday Season and a New Year filled with love, happiness, and prosperity. #TisTheSeason #HappyHolidays #HappyNewYear #Proximo #OneTeam

CONGRATULATIONS TO OUR 2024 AWARD WINNERS   #Proximo #Oneteam #Relationshipdriven #Forwardthinking #Passionate

The Proximo Casino Royale-themed holiday party was delightful! It was a wonderful opportunity to enjoy each other's company while indulging in delicious food and cocktails at our Great Jones Distillery in NYC. Wishing everyone a happy holiday season! #holidayfun #proximo #oneteam #happyholidays #greatjonesdistillery

The holidays are here and how about for the whisk(e)y lover in your life?  Whether you're shopping for a seasoned enthusiast or someone just starting their collection, there's a perfect bottle for everyone. -Stranahan’s® Diamond Peak Caribbean Rum Cask (SRP $79): Best enjoyed by the fire or après ski at the lodge, Diamond Peak Caribbean Rum Cask is a marriage of 6-9 year Stranahan’s that is finished in prized varietals of rum casks from the greater and lesser Antilles of the Caribbean. https://bit.ly/41pyzG4 -Bushmills® 10 Year Old (SRP $60): If you are buying a gift for that golf fan in your life, this is the perfect gift as it’s the perfect getaway to the greatest single malt whiskeys of the world! https://bit.ly/3ZzEiH8 -Pendleton® 1910 Bourbon (SRP $50): Aged for a decade in white American oak barrels, Pendleton® 1910 Bourbon offers a robust and complex flavor profile. https://bit.ly/4gtjk39 -Stranahan’s Blue Peak (SRP $47): Double distilled at high altitude and aged 4 years in new American oak barrels, with flavors of creamy butterscotch, brown sugar and baked apples. https://bit.ly/3ZKrG0Y -TINCUP® Adventure Pack (SRP $31): For the outdoor adventurist, this reusable, double-walled, stainless-steel canteen is built for adventure. Filled with TINCUP Original - straight bourbon cut with Rocky Mountain water. https://bit.ly/3CZMCbh How about something more premium? -Bushmills 21 YO (SRP $274.99):  Awarded ‘Best Irish Single Malt 2013’ and a rare 96 points from Whisky Advocate. https://bit.ly/3D3wYfh - Pendleton Directors’ Reserve ($215):  Bask in the flavor profile of toasted oak eloquently united with spiced apples and pears. https://bit.ly/3BldwtK -Bushmills 16 Year Old (SRP $159.99): This single malt shows its layers of flavor, juicy fruits, nuts and spice, as well as a hint of ruby redness. https://bit.ly/4f8L784 - TINCUP Bourbon Barrel Firewood and 10 Year Bourbon Bundle (SRP $108): This bundle is made for anyone who enjoys sipping by the fire – whether that’s at a campsite or in their backyard! https://bit.ly/3Vrp44y For connoisseurs who have everything, get them something ultra-premium that they can treasure one sip at a time: -Bushmills 25 Year Old (SRP $900): This whisky is patiently matured in bourbon barrels and sherry butts for almost six years before finishing in first-fill ruby port pipes for 21 years to give generations of luxurious dark fruit flavors. https://bit.ly/3D6SqQs - Bushmills 31 YO Rare Cask 04 (SRP $2,600):  Released in May of 2024, this unparalleled single malt is triple cask-matured, first aged for 14 years in bourbon and sherry casks before marrying and continuing its maturation in virgin American oak. While this is the fourth expression in the Rare Cask series, it's the third under the care of master blender Alex Thomas and truly showcases Bushmills' expertise as a 400 year old single malt distillery. It is also the last expression in the prestigious series. https://bit.ly/3Zrq3DV

The Proximo team generously donated holiday gift cards to the children of the York Street Project, demonstrating our commitment to giving back to the community. This initiative not only brings joy to the children but also reinforces our core values of community engagement. The York Street Project provides essential support and resources to families in need, and our contributions will help brighten their holiday season. Together, we are making a meaningful impact in supporting such a worthy cause. #givingback #happyholidays #teamproximo #Yorkstreetproject

As we dive into the holiday season, share these great tequila gifts for every kind of spirits enthusiast in your life: Cristalino Colección de México: Luxury Edition Box ($69.99) This first-of-its-kind exclusive gift set features the finest Cristalino tequilas and mezcals, embodying art, craftsmanship, and agave innovation. Ideal for those seeking the pinnacle of sipping luxury. https://bit.ly/3VrkbcP - Maestro Dobel Diamante® - Gran Centenario® Cristalino Añejo - Reserva de la Familia® Orgánico Cristalino - Maestro Dobel® 50 Cristalino - Creyente® Azul Mezcal Cristalino For those who love the finer things: If you want to impress the spirits connoisseur on your list with a tasteful gift, these premium tequilas loved by generations of agave enthusiasts are the perfect way to show you care: -Maestro Dobel 50 Anniversary Series (SRP $950 per expression). To learn more, read here: https://prn.to/49qO7LX A series of rare luxury barrel-aged Extra Añejo tequilas aged for a minimum of 7 years in oak barrels and finished in unique casks. Crafted with the expertise of 11th generation tequila maker and founder Juan Dobel, the 50 Anniversary Series was launched as an homage to his 50th birthday and intended to commemorate half-century milestones. https://bit.ly/49pObM1 -Gran Centenario Gallardo (SRP $600): Brand new to the U.S., Gran Centenario Gallardo is a collector’s dream with only 679 bottles available. It is aged in new American white oak and French oak barrels for more than 3 years and finished in ex-Bordeaux red wine casks. The spirit pays homage to its land and founder, Lazaro Gallardo, the first ever tequila master distiller. https://bit.ly/3BmbxW2 -Reserva de la Familia by Jose Cuervo® Extra Añejo ($189): The world’s 1st Extra Añejo is the crown jewel of the Cuervo collection and features notes of rich oak, toasted almonds, vanilla and cinnamon with a complex and smooth finish in a limited-edition collector’s box designed by a Mexican artist. You can find more information on this year’s unique box here: https://bit.ly/4irP1fa For your cool Gen Z pal: Gen Z love sweetness, spice, and everything nice... and they love a good time.Whether you’re gifting to a Gen Z or a millennial trying to keep up, get that in-the-know friend an on-trend spirit. Try Cuervo’s spicy new Devil’s Reserve (SRP $21) as it’s the perfect party staple. As this generation of drinkers look for fun flavors and lower alcohol content, a tequila with an on-trend spicy kick hits the right spot. https://bit.ly/49uq6DG For the hostess with the most-est: Hosts will always love a delicious, ready-to-serve cocktail, and Authentics Jose Cuervo Margaritas® has over 15 tasty flavors to choose from.  Jose Cuervo Authentic Mistletoe Margarita (SRP: $17.99):  This new limited-edition release features a festive blend of Cuervo tequila, tart cranberries, and limes - all kissed with the subtle sweetness of orange liqueur perfect for a little holiday fun. https://bit.ly/3ZvXGoj

Wishing you and your loved ones a happy, healthy and meaningful Thanksgiving! #oneteam #proximo #happythanksgiving  

Did you know Cristalino is an aged tequila filtered through charcoal to produce a smoother, brighter tequila? The result is a clear tequila that balances the complexity and character of an Añejo or Reposado with the crisp vibrant notes of a Blanco. The filtration process also softens the oak notes of the aged tequila resulting in a completely new taste profile.    Did you also know that Cristalinos are already the #1 selling style of tequila in Mexico? It was first introduced in Mexico in 2008 with the creation of Maestro Dobel Diamante by our very own 11th-generation tequila maker and Cuervo family member, Juan Domingo Beckmann, who challenged the conventions of tequila making. He was inspired to create a new style of Tequila that satisfied the growing trend of Mexico’s cocktail culture and a new generation of drinkers gravitating toward white spirits. Taking inspiration from innovative filtration techniques used in other spirits categories, he created an entirely new category: Cristalino tequila and the world’s first Cristalino tequila, Maestro Dobel Diamante. Read more about the Cristalino Colección de México here and discover delicious Cristalino recipes from Maestro Dobel, 1800 Tequila, and Gran Centenario. To learn more from this great feature in the Miami Herald, click here: https://bit.ly/4fZqiN9

Congratulations to the Stranahan's team on these recent wins-- cheers! Sean Yelle, Jaime Fabricant, Mindy Dhillon, Rodrigo Braun de Lavenne de Choulot, Justin Aden, Jen Fruzzetti

The “rapidly growing” cristalino category will drive premiumisation in Tequila, according to Lander Otegui, chief marketing officer of Jose Cuervo maker Proximo Spirits.