The Proof University Show

In this episode of The Proof University Show, we sit down with Shea Coakley, co-founder of Green Street Beverage, to talk about the exciting world of THC-infused drinks. 🌿 Shea walks us through how his team is creating beverages for every vibe. From the futuristic, out-of-this-world flavors of High F to the calm, nature-inspired feel of Boundary Waters, each brand is designed to bring THC to life in a fun and unique way. Whether you’re into bold adventures or laid-back relaxation, these drinks are reshaping how we think about socializing and wellness. Don’t miss Shea’s take on what’s next for THC beverages. Catch the episode now on Spotify, YouTube, and Apple Podcasts. ----------------------------------- 👋 Hey! I'm Justin Obey and I'm the founder of Obey Creative. We help adult beverage brands pull off the shelf and build communities of raving fans without competing on price. Ask me about our latest offer: The Social Advantage Blueprint. Within 30 days, you'll go from your love hate relationship with social to pure love with a strategy that will help you build an iconic brand. If you're ready to stop competing on price and start building a lasting brand, reach out now to hear how The Social Advantage Blueprint can transform your strategy. 👉 Follow Justin Obey on Linkedin⁠ https://lnkd.in/evcytA9F 👉 Follow Justin Obey on Instagram⁠ https://lnkd.in/ePd_nyNU 👉 Follow Justin Obey on Youtube⁠ https://lnkd.in/eRNcC3EC #HighTide #HighF #BoundaryWaters #THCBeverages #TheProofUniversityShow #ObeyCreative

In this episode of the Proof University Show, we’re joined by Ryan Malkin, founder of Malkin Law, and a legal expert in the alcohol and cannabis industries. From creating robust contracts to steering clear of costly mistakes, he offers practical advice that every entrepreneur in the spirits industry needs. The conversation also explores the rise of non-alcoholic beverages, the complexities of cannabis-infused drinks, and the critical dos and don’ts of co-packer and distributor agreements. Additionally, Ryan introduces his innovative app, Set the Bar, which helps sales teams navigate compliance across all 50 states. Founders, this episode is for you! You’ll gain actionable tips and essential guidance from Ryan’s expertise. This discussion is brimming with insights, making it as valuable and refreshing as a perfectly crafted cocktail. Tune in now in Spotify, Youtube and Apple Podcast. #TheProofUniversityShow #MalkinLaw #SpiritsAttorney #LawAndAlcohol ----------------------------------- 👋 Hey! I'm Justin Obey and I'm the founder of Obey Creative. We help adult beverage brands pull off the shelf and build communities of raving fans without competing on price. Ask me about our latest offer: The Social Advantage Blueprint. Within 30 days, you'll go from your love hate relationship with social to pure love with a strategy that will help you build an iconic brand. If you're ready to stop competing on price and start building a lasting brand, reach out now to hear how The Brand Advantage Accelerator can transform your strategy. 👉 Follow Justin Obey on Linkedin⁠ https://loom.ly/xBnu6js 👉 Follow Justin Obey on Instagram⁠ https://loom.ly/ExcRWYk 👉 Follow Justin Obey on Youtube⁠ https://loom.ly/rAkHsWg

In this episode of Proof University, we dive into the unique journey of kyle pool P.E., CEO and co-founder of New Motion Beverages and Embolden Beer Company. Kyle explains how his passion for San Diego’s craft beer scene led him to create New Motion Beverages—a company that offers a range of artisan drinks, from hard kombucha to sparkling tea. Key points from the episode: 🍻 The “Fifth Friend Philosophy”: A unique approach to making New Motion’s tasting room a welcoming space for everyone, regardless of their drink preference 🌱 Innovative Products: From matcha hazy IPAs to hojicha lagers, Kyle’s East-meets-West approach to flavor innovation 🤝 Collaborative Community: How the San Diego brewing scene thrives on collaboration over competition 💡Entrepreneurial Wisdom: Kyle’s reflections on staying the course, enjoying the journey, and building a brand with heart and purpose Tune in to hear how Kyle and his team are reshaping the future of craft beverages—bringing innovation and inclusivity to the heart of San Diego’s beverage scene. With unique, small-batch brews that blend global flavors, they’re crafting experiences that welcome everyone. Available now on Spotify, YouTube, and Apple Podcasts. ----------------------------------- 👋 Hey! I'm Justin Obey and I'm the founder of Obey Creative. We help adult beverage brands pull off the shelf and build communities of raving fans without competing on price. Ask me about our latest offer: The Social Advantage Blueprint. Within 30 days, you'll go from your love hate relationship with social to pure love with a strategy that will help you build an iconic brand. If you're ready to stop competing on price and start building a lasting brand, reach out now to hear how The Social Advantage Blueprint can transform your strategy. 👉 Follow Justin Obey on Linkedin⁠ https://lnkd.in/evcytA9F 👉 Follow Justin Obey on Instagram⁠ https://lnkd.in/ePd_nyNU 👉 Follow Justin Obey on Youtube⁠ https://lnkd.in/eRNcC3EC #NewMotionBeverages #EmboldenBeerCo #TheProofUniversity #InclusiveDrinking #SanDiegoBrews #EntrepreneurInsights

From shifting gears from civil engineering to pioneering the craft beverage scene, get ready for an exciting episode of The Proof University Show with Kyle Poole, the CEO and co-founder of New Motion Beverages and Emboldened Beer Company. Kyle shares his inspiring shift from civil engineering to launching a craft beverage business in San Diego, offering everything from beer to hard seltzer and kombucha. Starting in 2020, Kyle and his team built their brand around inclusivity with their “fifth friend philosophy,” creating a space where everyone can find a drink they love. Despite launching during COVID-19, they established a vibrant tasting room and experimented with unique products like matcha and hojicha-infused beers, pushing boundaries in the craft world. Kyle highlights the power of collaboration within the San Diego brewing community and offers insights on balancing distribution with an immersive tasting experience. Tune in this Friday on Spotify, Youtube and Apple Podcast. Don't miss it! #CraftBeverage #EntrepreneurJourney #InclusiveBranding #InnovativeBrews #CommunityOverCompetition

In the latest episode of The Proof University Show, Ann Marshall, co-founder of Highwire Distilling Co., shares the incredible story of how she and her husband Scott helped bring back the heirloom grain Jimmy Red corn from the brink of extinction. 🌽 With deep ties to agriculture and a passion for preserving local ingredients, Highwire Distilling has turned this rare grain into an exceptional whiskey, preserving both flavor and history. Tune in to hear how they’re reshaping the future of distilling by embracing the past—creating unique, small-batch spirits that celebrate South Carolina’s agricultural roots. Available now in Spotify, Youtube and Apple Podcast. #JimmyRedCorn #HeirloomGrains #HighwireDistilling #CraftSpirits #ProofUniversity #PreservingHistory

On this episode of The Proof University Show, host Justin Obey sits down with Ann Marshall, co-founder of Highwire Distilling Co., a Charleston-based craft distillery. Ann shares her and her husband Scott's inspiring journey, from their beginnings in the baking industry to becoming leaders in the craft spirits world. With a focus on locally sourced ingredients and a passion for reviving heirloom grains like Jimmy Red corn, Highwire has become a community-driven brand making a big impact. 🌽 Ann dives into the challenges of launching a distillery, the importance of e-commerce in their growth, and the balance of running a family business. She also gives us a sneak peek at Highwire’s exciting new projects. Tune in this Friday to learn about their commitment to authenticity, the art of distilling, and why patience is key in this ever-evolving industry. #CraftSpirits #HighwireDistilling #ProofUniversity #Whiskey #Entrepreneurship

"It all started as just a guy trying to make a girl laugh." We're thrilled to introduce Broken Trust Cellars to the world. But let’s be clear: this isn’t just another wine brand. It’s a new beginning crafted from the remnants of a shattered past—a divorce that flipped everything on its head and showed that sometimes, a soulmate can turn into a stranger. Through the tears, supported by incredible friends and many a bottle of wine, a new chapter began. A better love was discovered, proving that the best is sometimes born from the broken. Broken Trust Cellars is more than wine; it’s a splash of joy, a burst of laughter, and a beacon of renewed hope. We’re here to celebrate the ups, laugh through the downs, and sip through everything in between. Dive into our story, share in our laughter, and join our community at brokentrustcellars.com. 🎧 Full episode streaming now on Apple Podcasts, Spotify, and YouTube! #BrokenTrustCellars #ShitbagChardonnay #WineWithHeart #WineLovers #PodcastTeaser #BehindTheBottle

Meet Finian Sedgwick, the visionary COO behind BAXUS, a game-changing platform in the world of collectible spirits. BAXUS is using blockchain technology to revolutionize how rare whiskey and spirits are bought, sold, and traded, making the process more transparent, secure, and accessible for everyone. In this episode, Finian shares his journey from working with global brands like Pernod Ricard to taking a bold leap into the entrepreneurial world. We dive deep into how BAXUS is transforming the spirits market with a unique approach—combining the best of tech and tradition to create a seamless experience for collectors and enthusiasts alike. Curious about how blockchain can change the way we buy rare bottles? Or how BAXUS is leveling the playing field for spirits collectors? You won’t want to miss this conversation. Listen now on Spotify, Apple podcast and Youtube. #TheProofUniversityShow #BAXUS #BoozAPP #CollectibleSpirits #BlockchainTechnology #WhiskeyTrading #EntrepreneurshipJourney #SpiritsMarketplace

This week on Proof University, we dive deep into the world of collectible spirits and cutting-edge technology with Finian Sedgwick, COO of BAXUS, a blockchain-based platform for trading rare spirits. In this episode, Finian shares his journey from the corporate world at Pernod Ricard to building BAXUS, the challenges of bringing transparency to the spirits market, and how Booz App is putting power back into the hands of consumers with price discovery. 🌟Key highlights: ▶️Transitioning from tradition to innovation in the spirits industry. ▶️How blockchain is changing the game for rare bottle trading. ▶️Building community in a competitive market. Whether you’re a high-end spirits enthusiast or curious about the future of tech in the spirits space, this conversation is a must-listen! Join us this Friday on Spotify, Apple Podcast and Youtube. #BAXUS #BoozApp #Blockchain #WhiskeyLovers #CollectibleSpirits #Entrepreneurship #ProofUniversity #TechMeetsTradition

As a young bartender, Aaron found himself in the spotlight, with his cocktails getting press in New York Times, Bon Appétit, and Serious Eats—but something was missing. Unlike music or film, where press coverage translates into sales, cocktail lovers reading about his creations in far-off places couldn’t easily access them. That sparked a game-changing idea: what if bartenders could scale their creativity just like musicians? Enter Livewire—a cocktail brand that’s part drink, part music business model. Bartenders craft signature cocktails, earn royalties, and reach customers wherever they are, not just at a local bar. In this episode, Aaron dives into the journey of scaling bartender-crafted cocktails, building a unique brand, navigating the fast-growing RTD space, and why he believes bartenders should be treated like rockstars. Tune in now on Apple Podcasts, Spotify, and YouTube! #BartenderCrafted #LivewireCocktails #ReadyToDrink #CraftCocktails #MarketStrategy #TheProofUniversityShow #ObeyCreative #MarketingAgency