Pretty Great®

Good design is about care, and the degree to which your team care about how your product is expressed. Here, Jony Ive explains why Apple designs the internals of their products (that people rarely, if ever, see) with such care.

Our website design work for property investment firm Long Harbour upscaled their existing site to give them a slicker, aspirational and, most importantly, more user friendly experience. Built with Webflow, we thought deeply about how the firm's shopfront needed to communicate their investment ambitions as well as their incredible track record building homes for millions in the UK. Check out the live site: longharbour.co.uk

Here’s why we're a favoured design partner for startups: 🚀 We're founders and startup'ers ourselves. We understand the culture, we know how to work with tech, growth and leadership teams and we know the pressures. 🏆 Our designs may win awards, but more importantly, they win customers. We are focused on your growth goals above all and we view all of our work through that lens. 💡 We’re not just designers; we’re problem-solvers and entrepreneurs ourselves. We get straight to the point and we value pragmatism. If you’re a founder scaling up, talk to our team.

Our deck design service is super popular among startups and scale-ups. So much so that we've launched a free template for anybody to use on their pitches, sales decks, internal presentations. Message us to get your download.

In today’s saturated tech market, having a great product is just the starting point. The real challenge? Standing out in a sea of competitors offering similar solutions. That’s where design steps in. A thoughtful, strategic approach to design isn’t just about aesthetics—it’s about creating a brand that resonates, a user experience that feels seamless, and messaging that cuts through the noise. In a market crowded with sameness, great design isn’t a luxury—it’s a differentiator. It tells your audience who you are, what you stand for, and why they should care. We’ve unpacked exactly how tech companies can use design to rise above the noise in our latest article. Whether you’re building your first product or scaling your brand, it’s worth a read. #TechBranding #DesignStrategy #Differentiation #PrettyGreatStudio https://lnkd.in/eMcJsw6Y

When we think of hardware companies, “playful branding” isn’t usually what comes to mind. But why not? Brands like Eleva prove that even standing desks—an inherently functional product—can be elevated (pun intended) with a sense of personality and creativity. Playful branding doesn’t just make a product more memorable; it humanizes it. It turns a “desk” into a lifestyle statement and a solution into something customers actually connect with. The challenge lies in striking the right balance: keeping the fun without losing the credibility that functional products demand. It’s a fine line, but when done right, it’s the kind of branding that sticks with customers long after purchase. If you’re building a hardware company, don’t underestimate the power of a brand with personality. It might just be the key to turning utility into loyalty. #Branding #HardwareStartups #DesignStrategy #BrandPlayfulness #PrettyGreatStudio

A strong, well-thought-out brand identity is far more than just a logo or color palette—it’s the foundation of how your company communicates, builds trust, and stays consistent across every touchpoint. Yet, truly cohesive and strategic brand guidelines are surprisingly rare. In the rush to scale or adapt, many businesses find their branding diluted, leading to inconsistencies that confuse customers and weaken their impact. It’s not enough to create something that looks good—your brand needs to work across channels, teams, and markets, evolving without losing its essence. Let’s build brands that not only grow but endure. (Balensya by Fran Giner) #Branding #BrandStrategy #IdentityDesign #BusinessGrowth #PrettyGreatStudio

We've put together a FREE deck template for brands and startups after creating hundreds of pitch decks, sales presentations, and case study decks. Comment 'deck' below to get your free template in a format of your choice.

Scaling your brand? It’s easy to lose your identity in the process. Here's our ultimate guide on how to grow without sacrificing what makes your brand you. 💡 Whether you’re navigating new markets, refining your message, or simply aiming to stay authentic as you scale, this is your roadmap. https://lnkd.in/exu_hvEx

Work by Fran Giner on Casa Clarita is playful, fresh and aspirational. The brand identity appeals to a generation of travellers who expect boutique luxury without the stuffiness and baggage of a premium hotel in a big city.