Preferred CFO

Preferred CFO

Financial Services

Salt Lake City, UT 685 followers

The Confidence of Knowing

About us

Preferred CFO provides tailored outsourced CFO, systems, controller, and strategic advisory solutions to organizations of all sizes. Our team consists of experienced CFOs, expert systems advisors, controllers, and bookkeepers. This means we can augment existing teams by elevating financial strategy, or can offer fully outsourced financial solutions to organizations without an in-house team. Learn more at www.preferredcfo.com

Website
http://www.preferredcfo.com
Industry
Financial Services
Company size
11-50 employees
Headquarters
Salt Lake City, UT
Type
Privately Held
Founded
2013
Specialties
Forecasting & Budgeting, Deal Structuring & Fundraising, Cash Flow Management, Financial Reporting, SEC Filings, Capital Management, Mergers & Acquisitions, Raising Capital, Financial Systems, Strategic CFO Consulting, Outsourced CFO, Fractional CFO, and CFO Consultant

Locations

Employees at Preferred CFO

Updates

  • Missed out on our Q4 webinar series, Mastering Financial Strategies? No worries, you're in luck! Dive into our engaging discussions on our YouTube channel, where we explore essential topics like cash flow management, optimizing human capital, and uncovering the secret sauce to boost your business's profitability. Catch all the webinar replays here: https://hubs.la/Q02_c8Xc0 #CashFlow #HumanCapital #Profitability #SecretSauce #FractionalCFO #PreferredCFO #BusinessLeadership #CFOWebinars #FreeWebinar

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  • “As a CEO, your influence goes beyond strategy and quarterly earnings - it’s about the culture you cultivate.” Wow, Scott nails exactly what many business leaders and CEOs may potentially be missing from their toolbox…connection and true culture building. Thoughts on this being more of a focus for you as a CEO in 2025? #preferredcfo #fractionalcfo #leadbyexample #companyculture #cfoconsulting

    View profile for K. Scott Crawford, graphic

    IDIOT! That is the number one word that CEOs say comes to mind when they see SOMEONE DRIVING WITHOUT HEADLIGHTS.

    Leadership Legacy: How CEOs Shape Company Culture Over the Long Term As a CEO, your influence goes beyond strategy and quarterly earnings—it’s about the culture you cultivate. Company culture isn’t built in a day, nor does it end when you leave your role. Your leadership shapes behaviors, values, and attitudes that echo long after you’re gone. The question is: What kind of legacy are you leaving behind? Here are three ways to ensure your leadership creates a lasting, positive impact on company culture: 1️⃣ Lead by Example Culture starts at the top. Your actions set the tone for what’s acceptable—and what’s aspirational. > Are you fostering transparency and accountability? > Do your decisions reflect the values you want your team to uphold? A leader’s behavior becomes the blueprint for the entire organization. 2️⃣ Embed Values in Everyday Operations Great cultures aren’t just about posters on the wall—they’re about behaviors embedded in daily work. > Align hiring, onboarding, and promotions with your company’s core values. > Celebrate stories of employees living out those values. By integrating values into the DNA of your business, you ensure they’ll thrive for years to come. 3️⃣ Empower the Next Generation of Leaders The best way to cement your legacy is by developing others. > Are you mentoring leaders who share your vision and values? > Are you giving your team the autonomy to innovate while staying grounded in the company’s mission? A thriving culture depends on leaders at every level embracing and amplifying it. 💡 Key Takeaway: Culture isn’t what you create when you’re in the room; it’s what thrives when you’re not. As you reflect on your leadership journey, ask yourself: What will my culture legacy be? Will it inspire, motivate, and drive success long after my time as CEO? To learn more, I encourage you to check out Vistage Worldwide, Inc. at https://lnkd.in/gjsXs8fi. Vistage CEO groups have helped their members reach new levels of success through executive coaching. 🔍 How are you shaping company culture as a leader? I’d love to hear your thoughts and strategies in the comments below! #Leadership #CompanyCulture #PowerofVistage #Legacy #CEOTips #LongTermImpact #PreferredCFO

    Vistage: The World’s Largest Executive Coaching Organization

    Vistage: The World’s Largest Executive Coaching Organization

    vistage.com

  • 💼 The Art of Letting Go: Selling Your Business, the Right Way 💼 Selling a business isn’t just a transaction—it’s an emotional journey, a strategic process, and a chance to solidify your legacy. Whether you're passing the torch or looking to capitalize on years of hard work, The Art of Letting Go will guide you through: 🔹 Preparing your business for sale 🔹 Maximizing its value 🔹 Navigating the transition with confidence If you're considering selling your business—or just want to understand the steps involved—this guide is packed with insights to help you make informed decisions and achieve your goals. 👉 Read the full guide here: The Art of Letting Go: A Guide to Selling a Business https://hubs.la/Q02YRH--0 Your next chapter starts here 📈 #BusinessSale #Entrepreneurship #ExitStrategy #BusinessGrowth #PreferredCFO #FractionalCFOConsulting #CapitalRaising #GoOutOnTop #CFOConsulting #FinancialLeadership

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  • View profile for K. Scott Crawford, graphic

    IDIOT! That is the number one word that CEOs say comes to mind when they see SOMEONE DRIVING WITHOUT HEADLIGHTS.

    Turning Year-End Data into Strategic Gold: A CEO's Playbook for 2025 As we approach the end of the year, CEOs and leadership teams are diving into year-end reports and dashboards. But here’s the big question: Are you simply reviewing the data—or are you unlocking its full strategic value? 💡 Data is more than numbers—it’s your roadmap for growth. Here are three ways to turn year-end data into strategic gold: 1️⃣ Spot Trends, Not Just Results Look beyond performance metrics and ask: > What’s the story behind the numbers? >Are there emerging customer preferences shaping demand? >What operational patterns reveal bottlenecks—or breakthroughs? Recognizing these trends helps you position your business for a stronger 2025. 2️⃣ Identify Underutilized Assets Hidden opportunities often lie in underperforming products, untapped markets, or under-leveraged teams. > What worked well that could scale? > What areas need a fresh approach? Sometimes, the greatest value lies in what you’re not fully capitalizing on yet. 3️⃣ Leverage Insights for Future Vision Use the data to align your 2025 goals with market realities. > What investments will deliver the highest ROI? > Which customers or partnerships should you prioritize? Strategic decisions rooted in data ensure you're proactive, not reactive. 🎯 Key Takeaway: Year-end data isn’t just a performance summary—it’s your launchpad for future growth. By analyzing trends, identifying opportunities, and aligning insights with your vision, you can turn today’s information into tomorrow’s success. ✨ Would you like to get ideas from other CEOs on extracting value from year-end data? Check out Vistage Worldwide, Inc. at https://lnkd.in/gjsXs8fi. Vistage CEO groups help members improve their businesses, lives, and communities. Share your insights below—I’d love to hear how you’re gearing up for 2025! #PowerofVistage #Leadership #Strategy #BusinessGrowth #CEOTips #YearEndReview #PreferredCFO

    Vistage: The World’s Largest Executive Coaching Organization

    Vistage: The World’s Largest Executive Coaching Organization

    vistage.com

  • View profile for K. Scott Crawford, graphic

    IDIOT! That is the number one word that CEOs say comes to mind when they see SOMEONE DRIVING WITHOUT HEADLIGHTS.

    🌊 Leveraging Volatility for Profitable Business Outcomes 🌊 In an era where uncertainty feels constant, many businesses see volatility as a threat. But what if, instead of fearing it, we embraced it as a powerful catalyst for growth? 📈 Volatility—whether from economic shifts, market disruptions, or changing consumer behaviors—can open doors to new revenue streams if approached strategically. Here are five ways companies can harness it: 1. Stay Agile, Stay Ahead In turbulent times, speed matters. Agile businesses can pivot quickly, respond to new opportunities, and adjust their strategies as needed. This flexibility often means spotting and capitalizing on trends before competitors. 2. Double Down on Data-Driven Decisions Volatile markets require quick but informed decisions. Investing in real-time data analysis and predictive insights enables companies to make calculated bets with a better understanding of risks and rewards. 3. Identify Underserved Needs With change comes unmet demand. Shifts in customer priorities create openings for innovative solutions. Listening to your customers and solving new pain points can position your brand as essential, even in challenging times. 4. Explore New Partnerships Partnerships can reduce risk while expanding reach. Seek out complementary companies to collaborate on new solutions, broaden your customer base, or enter untapped markets. 5. Maintain a Culture of Experimentation Volatile times favor businesses willing to try new approaches. Cultivating an internal culture that’s open to experimentation can help your team adapt, iterate, and thrive when the stakes are high. Embracing volatility may feel uncomfortable, but with the right approach, it can be the fuel that drives long-term success. 🚀 👉 A great way to compare strategic ideas and learn from other business leaders is to join a Vistage Worldwide, Inc. CEO group. Vistage has helped thousands of CEOs through executive coaching to new milestones. Visit https://lnkd.in/gjsXs8fi to learn more! #BusinessStrategy #Innovation #Agility #Leadership #GrowthMindset #PowerofVistage #PreferredCFO

    Vistage: The World’s Largest Executive Coaching Organization

    Vistage: The World’s Largest Executive Coaching Organization

    vistage.com

  • View organization page for Preferred CFO, graphic

    685 followers

    💸 Can an Outsourced Controller help your business? 💸 Financial stability is a cornerstone of a successful business. Whether you’re managing a growing startup or steering an established company, maintaining a well-organized and efficient financial system is vital. This is where outsourced controllers come into play. As the unsung heroes of financial management, outsourced controllers can bring significant benefits that go well beyond basic bookkeeping and number crunching. In our latest article we explore why an outsourced controller might be the secret weapon your business needs to get ahead (and stay ahead)! #financialcontroller #outsourcedcontroller #fractionalcontroller #fractionalcfo #PreferredCFO #knowyourenemy #financialstability

    The Outsourced Controller: A Secret Weapon for Financial Stability - Preferred CFO

    The Outsourced Controller: A Secret Weapon for Financial Stability - Preferred CFO

    https://preferredcfo.com

  • View profile for K. Scott Crawford, graphic

    IDIOT! That is the number one word that CEOs say comes to mind when they see SOMEONE DRIVING WITHOUT HEADLIGHTS.

    🔑 5 Steps to Make Your Company More Attractive to Investors 🔑 Attracting investors is more than just a solid pitch—it’s about making your business investment-ready in every sense. Here are five key moves to get on investors’ radar and earn their confidence: 1. Strengthen Financial Transparency 📊 Investors value clarity. Ensure that your financial statements are up-to-date, accurate, and easy to understand. An organized financial structure shows credibility and signals that you understand your own numbers. 2. Demonstrate Consistent Revenue Growth 📈 Growth tells a story of demand and scalability. Show steady revenue streams and highlight any recent customer or client growth. Be sure to explain how you plan to maintain and accelerate this growth in the future. 3. Build a Scalable Business Model 🏗️ Investors look for businesses that can expand without incurring exponential costs. Make sure your model reflects scalability, whether through technology, streamlined operations, or partnerships, to show potential for high returns without proportionate expenses. 4. Develop a Strong Team 💼 A great idea needs a great team. Show investors that you have the right people in place to execute your vision. Highlight your team’s experience, accomplishments, and adaptability—this provides confidence that your team can tackle challenges as they arise. 5. Showcase Your Unique Market Position and Competitive Edge 🥇 Explain what sets you apart from competitors and why that’s sustainable. Your unique selling point (USP) and the barriers to entry for competitors demonstrate that your business is positioned to thrive long-term. Key Takeaway: Becoming investment-ready isn’t just about presenting a good pitch; it’s about making sure the fundamentals and long-term potential of your business are clear and compelling. 💼🌱 Want to learn more? Consider joining a Vistage Worldwide, Inc. working group. "The Climb" - the CEO leadership journey - isn't easy. But it's better with a group. Visit https://lnkd.in/gad_XScj for details. #PowerofVistage #InvestorAttraction #BusinessGrowth #InvestmentReady #Scalability #FinancialClarity #PreferredCFO

    Vistage: The World’s Largest Executive Coaching Organization

    Vistage: The World’s Largest Executive Coaching Organization

    vistage.com

  • Preferred CFO reposted this

    View profile for K. Scott Crawford, graphic

    IDIOT! That is the number one word that CEOs say comes to mind when they see SOMEONE DRIVING WITHOUT HEADLIGHTS.

    From Chaos to Clarity: A CEO's Guide to Smoother Year-End Closings As the year comes to a close, businesses often face the daunting task of finalizing financials. But the year-end closing process doesn't have to be overwhelming. Here are a few strategies to simplify it: 1. Automate Where Possible: Leverage accounting software to streamline repetitive tasks, from reconciliation to reporting, cutting down manual work and reducing errors. 2. Prepare Throughout the Year: Ensure that your finance team keeps financial records up to date on a monthly or quarterly basis, to avoid a last-minute scramble in December. If you need help with this, you may wish to consider leveraging the services of a qualified fractional CFO. 3. Standardize Processes: Create clear, consistent workflows for your finance team to follow. This ensures efficiency and accuracy, even when things get hectic. 4. Communicate Early: Align with stakeholders—both internal and external—about deadlines, expectations, and any changes in processes to avoid surprises. A well-organized, proactive approach to the year-end close saves time, reduces stress, and ensures you start the new year strong! You can learn more and benefit from the shared experiences of other CEOs by joining a Vistage Worldwide, Inc. group. Vistage has helped thousands of CEOs through executive coaching to new milestones. See https://lnkd.in/gjsXs8fi for more information. #PowerofVistage #Finance #Leadership #YearEndClosing #BusinessEfficiency #Automation #PreferredCFO

    Vistage: The World’s Largest Executive Coaching Organization

    Vistage: The World’s Largest Executive Coaching Organization

    vistage.com

  • Preferred CFO reposted this

    View profile for K. Scott Crawford, graphic

    IDIOT! That is the number one word that CEOs say comes to mind when they see SOMEONE DRIVING WITHOUT HEADLIGHTS.

    Experience the Power of Peer Insight As a business leader, it's easy to get caught up in the day-to-day grind, but growth happens when you step outside your comfort zone and surround yourself with other high-level thinkers. Associating with leaders from diverse industries can enlighten you with fresh perspectives on business challenges and ideas for alternative solutions. That’s where Vistage comes in! Vistage Worldwide, Inc. is a global network of CEOs, executives, and business owners who come together to share insights, experiences, and advice in a confidential, non-competitive environment. Here are some reasons why joining a Vistage group can be a game-changer: Accountability: Monthly meetings provide a structured space where you can set goals and track progress. Fellow members hold you accountable, encouraging personal and professional growth. This pushes you to achieve more than you might on your own. Executive Coaching: With access to expert chairs, coaches, and speakers like myself, Vistage can help you sharpen your leadership skills, manage teams more effectively, and drive results. You can stay ahead of industry trends and sharpen your leadership abilities with cutting-edge knowledge. Confidential Discussions: Confidentiality is deeply ingrained in the Vistage culture. You can openly discuss sensitive business challenges without fear of judgment or competition, creating a safe space to share and grow. Proven Results: Vistage members grow their companies 2.2x faster than their competition, thanks to the wisdom shared and accountability fostered in these dynamic groups. If you’re ready to level up your leadership and your business, consider joining a Vistage group and see the difference firsthand! Check out https://lnkd.in/gjsXs8fi to learn more. 🚀 #Leadership #ExecutiveGrowth #PeerLearning #PowerofVistage #BusinessLeadership #PreferredCFO

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