Planning Pod

User spotlight alert! Meet Kristen Priebe, event coordinator extraordinaire at The Commons in Bozeman, Montana. Kristen swears by Planning Pod's Proposals, Contracts, To-Dos, and Checklists to keep her events running smoothly. What's your go-to feature for event management success? Share your thoughts below! 👇

Why social media brings in the hottest event leads ⬇️ Targeted reach 🎯 Social media platforms allow event pros to precisely target ideal clients. By using detailed demographics, interests, and behaviors, you can reach people who are actively seeking your services. This ensures that your marketing efforts are efficient and effective, saving time and resources. Authentic branding 🙂 Social media provides a platform for event pros to showcase a unique brand voice and personality. By sharing behind-the-scenes glimpses, personal stories, and creative content, you can build a strong brand identity and connect with your audience on an emotional level. This authenticity fosters trust and loyalty, leading to long-term client relationships. Cost-effective marketing 💵 Social media marketing is a cost-effective way to reach a wide audience. Unlike traditional advertising methods (which can be expensive), social media platforms offer a variety of free and low-cost tools to promote events and services. By creating engaging content and running targeted ad campaigns, event pros can maximize return on investment. Real-time engagement 🤝 Social media enables real-time interaction with clients and potential clients. By responding to comments, messages, and reviews promptly, you can build strong relationships and address any concerns or questions. This level of engagement fosters trust and loyalty, and leads to positive word-of-mouth marketing. Measurable results 📈 Social media analytics provide valuable insights into the performance of marketing campaigns. Event pros can track key metrics such as impressions, clicks, engagement rates, and conversions to measure the effectiveness of strategies. By analyzing this data, you can identify areas for improvement and optimize your approach to achieve better results. Which social media platform do you prefer as an event professional?

Hot topic: Is partial service planning really just full service planning at a discount? 🤔 We posted this question on Threads recently, and people had strong opinions on both sides of the issue! Tell us what you think below ⬇️

✨ Planning Pod User Spotlight ✨ Meet Shaun Gray, owner of Shaun Gray Events LLC. His ride-or-die Planning Pod feature? Itineraries! #itinerary #eventplanning #eventservices #customerexperience #productreview #eventcoordination #eventindustry #eventmanager #weddingplanners #5starreview #customerreview #weddingplanning #testimonials

How to diversify your revenue and establish expertise in the event industry ⬇️ Save this post for later! #coaches #weddingindustry #eventpro #events #eventcoordinator #weddingpros #creativeproduction #eventbusiness #eventtips #mobilebusinesseducation #entrepreneur #eventprofessional #networking #weddingplanning #community #eventmanager #eventindustry

Unpopular opinion: digital products aren't just for influencers. Anyone with expertise on anything can create, market, and sell them alongside their other products or services. That includes event businesses! Event pros: What's something specific in which you consider yourself an expert? Comment below ⬇️

“I’m so tired. My event business is a financial rollercoaster, but nothing I try is working. I’m throwing ideas at the wall to see what sticks at this point. Any ideas?” Ashley R., venue owner Thanks for writing in, Ashley! I’m sorry you’re dealing with financial instability. The feast-or-famine cycle of the event industry is ROUGH. It might feel that business starts to fizzle out as quickly as it ramps up. But don’t worry — we’ve spoken to many event pros that have gone through the same thing! We’ve helped them reach solid ground and improve cash flow too. The answer is simpler than you think! What is it? The power of data. Data may seem overwhelming right off the bat, but it doesn’t have to be. With the right KPIs and reports, data can be a powerful tool that helps you understand your business better than ever before. I noticed you mentioned throwing everything at the wall to see what sticks. By leveraging data, you get to skip that whole step. Here’s an example: By routinely analyzing your past bookings, you can identify trends, predict customer behavior (including slow periods), and even take steps to resolve potential challenges before they happen. Intrigued? Buckle up, buttercup! We're scratching the surface. Our resident analytics expert, Hannah Barnes, recently posted an article on our blog that dives deep into how data can be your secret weapon for conquering slow seasons and thriving during peak times. I’ll link it below! It’s the perfect resource for you, and anyone else reading that’s struggling with event business instability. Here’s what you’ll learn: 👍 Learn how to analyze your historical bookings to identify customer patterns and predict slow periods. 👍 Discover creative strategies to keep your business buzzing, even when bookings slow down. 👍 Master the art of maximizing your revenue during busy periods with data-driven pricing and marketing tactics. Explore user-friendly tools to help you collect and analyze your data with ease. Please write back and let me know how it goes! And, as always, don't hesitate to reach out if you need anything. https://hubs.li/Q02XRSy70

We want to wish the happiest birthday to an incredible teammate who brings so much dedication and contagious drive to our team. Brittany, your unwavering commitment to client satisfaction and your hard work have created impacts felt by everyone here! Your resilience and positive attitude are truly admirable. You're always the first to lend a helping hand, whether it means offering support to a teammate or taking on an extra project. On top of all of this, your passion and enthusiasm serve as motivation for everyone that works alongside you. Happy birthday, Brittany! We hope this day is filled with love, laughter, and all the things you enjoy most. 🥳 Help us wish Brittany a happy birthday in the comments! 👇 #birthday #staffshoutout #happybirthday

This might surprise you but… As hard as it might be to see, every critical review serves as a learning opportunity. Think about it this way: But first! Want to learn more about using post-event surveys to improve your event experiences? Comment “SURVEY”! Back to business 👇 The general public understands that most reviews are about two extremes: very positive or very negative experiences. In Colorado, some of our favorite restaurants have less than 4 STARS on Google. All of this to say — one bad review doesn't define your business. Make sure to focus on turning that feedback into something POSITIVE. Pro tip: Send post-event surveys to gather guest and client feedback before they have a chance to sit down and write a review. Trust us, it's a game-changer! - - - #success #clienttestimonial #education #clientfeedback #coloradoliving #grateful #customerservice #coloradolife #positivefeedback #eventmanagement #review #professionaldevelopment #eventorganizer #customerreview #motivation #customerlove #entrepreneur #businessgrowth #testimonial #businesslife #reviews #customerexperience #customer #businessowners #feedback #denver #clientreview #testimonials #happycustomer #hospitality

Last week we celebrated our resident Resource Wizard and expert of all things Planning Pod... Jenny Balagna, Customer Success Resource Specialist! Jenny can often be found building tailored resources and courses for our users, addressing questions via email and live chat, or aiding the rest of our Success team in troubleshooting. Jenny's talent knows no bounds, either — she's creative to the max! Jenny is a published author of a captivating Historical Fantasy/Adventure series (Noryn's Legend, available on Amazon 😉.) AND Jenny's also an incredible singer and musician! The wildest thing about Jenny is that even with all of her talent, she's the most humble human. If you've met Jenny, you know she leads with kindness and empathy above all else. Her teammates especially appreciate her genuine, kind spirit and infectious laugh. She radiates positivity and joy, and we can’t imagine Planning Pod without her! Jenny, we love you and are so lucky to have you! Your charisma, creativity, and intelligence are seen and valued by all of us. We appreciate you and hope you have a magical birthday! #hbd #happybirthday #customersuccess #planningpeeps #planningpod #podfam