Placemakr

Why is Multifamily Demand Skyrocketing? Multifamily housing is experiencing a boom, with a staggering 362,000 units absorbed in the first three quarters of 2024—nearly 50% more than last year, according to Cushman & Wakefield. What’s driving this surge? ➡️ International Migration: Resurgent migration is fueling housing needs across major markets. ➡️ Renter Confidence: A strong labor market and wage growth are empowering renters to seek new homes. ➡️ Market Mismatch: With limited for-sale housing options, many are turning to rentals for flexibility and affordability. This demand is stabilizing vacancies, hinting at a possible peak in vacancy rates. Looking ahead to 2025, continued momentum could spark a swift recovery in the sector. https://lnkd.in/eHNYJCZv

Why is Multifamily Demand Skyrocketing? Multifamily housing is experiencing a boom, with a staggering 362,000 units absorbed in the first three quarters of 2024—nearly 50% more than last year, according to Cushman & Wakefield. What’s driving this surge? ➡️ International Migration: Resurgent migration is fueling housing needs across major markets. ➡️ Renter Confidence: A strong labor market and wage growth are empowering renters to seek new homes. ➡️ Market Mismatch: With limited for-sale housing options, many are turning to rentals for flexibility and affordability. This demand is stabilizing vacancies, hinting at a possible peak in vacancy rates. Looking ahead to 2025, continued momentum could spark a swift recovery in the sector. https://lnkd.in/eHNYJCZv

Efficiency is the Name of the Game in Hotel Development The hotel industry is proving resilient, with new projects still launching despite economic pressures like rising interest rates and construction costs. At a recent panel during The Hospitality Show in San Antonio, industry leaders shared how they’re adapting through innovative strategies: ➡️ Smarter Designs: Smaller room sizes are freeing up space for public areas that serve as flexible dining and meeting hubs. ➡️ Cost-Effective Solutions: Conversions and dual-branded properties are becoming popular for maximizing efficiency and minimizing costs. ➡️ Selective Growth: With markets like Nashville and Miami nearing saturation, developers are being more strategic about which projects move forward. https://lnkd.in/ebQGyPSu 

Americans are redefining travel in 2025, focusing on health and well-being in what Booking.com calls "passport to longevity" vacations.  Here's what’s trending: ➡️ Wellness Experiences: From cryotherapy to red light therapy and stem cell treatments, over half of travelers are willing to invest in health-boosting travel experiences. ➡️ Long-Term Benefits: These trips aren’t just about the moment—they’re about integrating wellness practices into daily life post-vacation. ➡️ Nature + Nurture: Destinations like Tromsø, Norway, and San Pedro de Atacama, Chile, offer natural beauty combined with wellness-focused activities for a truly transformative experience. https://lnkd.in/gqiZKF9U 

Scout Living, powered by Placemakr has been featured in Atlanta Business Chronicle! Scout Living’s tech-enabled stays offer seamless flexibility with virtual check-ins, keyless locks, and 24/7 tech support. Enjoy concierge services like food delivery, housekeeping, and more—everything you need, just a tap away. Read more: https://lnkd.in/gmkBDNes 

Move over, parents—Gen Z are quickly becoming planners for family vacations. According to luxury travel agents, about 80% of family trips are now influenced by Gen Z’s preferences, a trend that has grown post-COVID as families embraced spending more time together. What does Gen Z bring to the table? Social media-inspired itineraries, a focus on "money shot" moments, and a demand for accommodations that balance luxury and style. This shift has led to hospitality innovations like multi-generational suites and young-adult pricing models. But the dynamic isn’t without challenges. While parents often foot the bill, they sometimes feel sidelined in the decision-making process. And Gen Z’s fresh, bold plans don’t always match older family members' travel tastes. https://lnkd.in/gsEPNdr5

Multifamily Market Update: A Slowdown in Renter Demand? Not Quite. The U.S. multifamily market remains resilient, even as rent growth shows signs of leveling off. According to Yardi Matrix: 🏢 Modest Rent Growth: Average apartment rents rose just 0.9% year-over-year to $1,748. 📈 Strong Demand: 329,000 units absorbed this year, though new supply has nudged occupancy rates to 94.7%. 📍 Regional Variations: The Midwest and Northeast are seeing strong rent increases, while the Southeast and Southwest experience slower growth due to higher supply. 🏡 Single-Family Rentals: Growth is minimal here too, with rents up just 0.3% year-over-year. While rent growth may be slowing, demand for multifamily housing remains robust, underscoring the importance of regional market dynamics and new supply trends. https://lnkd.in/gq3r3uih 

Forbes Travel Trends Report 2025 is In The travel industry is offering a fresh perspective for 2025 with the rise of Soft Travel. Think simplicity, spontaneity, and a focus on mental well-being. Unlike slow travel, soft travel is all about introspective, personalized experiences that prioritize you. Here’s what’s trending: ▪️  JOMO (Joy of Missing Out): Stress-free escapes with private rentals and serene landscapes. ▪️Neurodiverse Traveler Needs: Destinations are becoming more inclusive, ensuring everyone can enjoy the beauty of travel. ▪️ Mindfulness & Sobriety: A cultural shift toward mental clarity and meaningful connections is reshaping how we explore the world. ▪️Top Spots: Santorini, Tuscany, and the Algarve are leading the way with tranquil settings, meditation classes, nature walks, and sustainable tourism. What’s your ultimate soft travel destination? https://lnkd.in/gKepsq94

The evolution of Ponce City Market continues with the completion of our newest property Scout Living, a striking new addition to the historic site. This tower marks the third new construction building surrounding the iconic adaptive-reuse landmark since its debut in 2015. Scout Living is being named “a first-of-its-kind development in the U.S.” It’s more than just a building—it's a vision for the future of urban living, combining community, innovation, and flexible lifestyle options. Check out Urbanize Atlanta’s fresh images showcasing how this exciting project turned out! https://lnkd.in/gTBnDvme

According to Business Insider, America's offices are about to see a wave of distress that could result in a billion square feet of fresh housing supply. With maturing debt and enduring work-from-home trends, the office real estate market is facing rising vacancies, particularly in older, Class B buildings. Many of these underperforming offices may be sold, demolished, or converted into residential spaces, helping address the U.S. housing shortage. Office-to-apartment conversions are booming, with 55,000 units planned for 2024—a 357% increase from 2021. While costly and time-consuming, this trend presents a solution for cities like New York, Washington, and Los Angeles. https://lnkd.in/g3UnM-E2