Phocuswright

Global growth continues at a strong pace: Global gross travel bookings are projected to grow to $1.61 trillion in 2024, reflecting strong demand in the travel sector despite some economic headwinds. https://lnkd.in/gps4ZJjD (Available to everyone!) 2024 marked a year of strong performance in APAC and steady gains in North America and Europe. The Middle East and LATAM continue to emerge as significant markets, albeit much smaller than the three regional powerhouses. Featuring highlights by segment, channel, consumer behavior metrics and more, #Phocuswright's Travel Forward: Data, Insights and Trends for 2025 equips industry stakeholders with the key data and trends needed to navigate the evolving travel landscape.

🎙️ The latest PhocusWire In Phocus Podcast episode: #Phocuswright turns 30: Industry veterans Bob Diener, Melissa Maher and Rod Cuthbert look back and ahead https://lnkd.in/ec9yRYNe

Speak confidently about your knowledge of market growth, consumer behavior and booking trends. Sometimes it helps to know a few things when heading into a new year... so we'll start with 10: https://lnkd.in/esachbYA

As 2024 wraps up, PhocusWire revisits their top #research articles of the year. 📰 Explore the articles that captured the #travelindustry's attention! Plus, don't miss our newly released interactive 📊 data report, Travel Forward: Data, Insights and Trends for 2025, providing essential intelligence on the $1.61 trillion global travel market – a must-read for understanding industry #traveltrends and growth.

The 9th annual edition of “The Year in Review and the Year Ahead” took place on December 12, delivering an insightful #webinar that explored the #traveltrends and #tech reshaping the landscape. This year's webinar featured Chris Adams and Karin Mast of Miles Partnership, along with Michael Coletta, Alicia Schmid and Madeline List of #Phocuswright, who shared #research and insights on three emerging trends. See the full presentation & get access to additional resources now ⤵️

More than half of travelers (51%) say creator content is better for capturing the overall vibe ✨ of a destination than providing specific tips on what to do. In our latest #Phocuswright Analyst Reaction video, analyst Madeline List shares insights into what makes creator content effective and what travelers are really looking for on #socialmedia ⤵️

As we head towards 2025, we look back on the #travel companies and topics that made headlines this year. It's been another fascinating year in the world of #AI, but there's also an acknowledgment that we're only scratching the surface of what this tech might eventually deliver. Other trends and topics that have caught our attention include #hospitality tech and the gradual convergence between what #hotels and #rentalproperties might need from a tech stack. We've kept an eye on the large online travel players, the regulatory environment, moves in the #airline distribution world and #corporatetravel more widely. Here are some of the companies, topics, and trends #PhocusWire has identified as the headline makers in the past year - and who are bound to be among those to watch in the year to come: https://bit.ly/3VMJDtv #travelnews #traveltech #travelindustry #hospitalitytech #airlinetech #traveltrends

👀 See It All: Photos, Videos & Top Moments from The #Phocuswright Conference 2024! Read the full wrap up from Lorraine Sileo:

Are you a B2B travel #startup? Well, #Phocuswright has some good news for you ...

Phocuswright just published 🧳 Travel Forward: Data, Insights and Trends for 2025, a resource (available to everyone!) which provides broadscale insights into the $1.61 trillion global #travel market, offering essential #data for understanding industry trends and growth. This week we give you 🔟 key insights from the report that should be on your radar in 2025: