2024 was a wild year in the identity space. In this newsletter, 6 of our internal experts predict what 2025 has in store. 👀 What do you think of these predictions? Let us know your thoughts (or make your own predictions) in the comments below! We’d love to hear what’s top of mind for you in the new year.
Persona
Software Development
San Francisco, California 27,825 followers
Configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.
About us
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Coursera verify learners’ identities before delivering course credentials and Brex comply with strict international KYC/AML regulations. Beyond securely collecting and verifying user information such as PII, government IDs, and selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate all their identity operations — from setting custom rules to ingesting third-party data and triggering external actions. In short, Persona handles the complexities of securely collecting, verifying, and managing sensitive personal information, so you can stay focused on building your product.
- Website
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https://withpersona.com
External link for Persona
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Identity, Security, Compliance, PII, KYC, AML, Fraud, Verification, and KYB
Products
Persona's Unified Identity Platform
Identity Verification Software
Industry-first unified identity platform that helps businesses maximize conversions and minimize fraud by giving them the building blocks to customize how they collect and verify the information they need to know their customers, along with orchestration tools to streamline the process from end to end.
Locations
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Primary
San Francisco, California, US
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New York, NY, US
Employees at Persona
Updates
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Securing money transfers used to be extremely manual — think phone calls, spreadsheets, and the like. See why 6Lock partnered with Persona to speed up the KYC/KYB part of the process and ensure it could facilitate secured transactions without compromising conversions: https://lnkd.in/gUt-nyXf
6lock Partners with Persona to Reduce Wire Fraud
withpersona.com
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We're back with another fraud roundup, featuring insights from Frank McKenna, Karisse Hendrick, David Maimon, and more. Have any questions or suggestions for what we should cover next? Let us know in the comments! 👇
Fraud by the numbers: synthetic fraud ($3.2B), GenAI (⬆️ 50x), and scams (>$1T)
Persona on LinkedIn
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🥂 We're hosting a happy hour with Okta and iC Consult next week at the Gartner IAM Summit! If you'll be there and want to join us, you can save your spot here: https://lnkd.in/gqV2f5dJ Can't make it but interested in meeting up at the summit? Stop by booth #743 on the show floor — we'd love to chat!
Okta's Sip & Socialize Reception at Gartner IAM Summit
regionalevents.okta.com
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Last week, the Australian Parliament passed the Social Media Minimum Age Bill. The bill — which comes into effect within the next 12 months — requires social media platforms to prevent Australians under 16 from having accounts. Crucially, the bill states that collecting government-issued identification cannot be the only form of age assurance. To evaluate age assurance technologies, the government is working with the Age Check Certification Scheme (ACCS), an independent accredited conformity assessment body for age assurance technologies. Keep in mind that regulations and technologies will continue to evolve, so social media platforms should also be ready to adapt. Get in touch to learn more about our age assurance solutions, which recently received ACCS certification. We’d love to discuss how we can help you navigate compliance with a bespoke and adaptable age assurance system. https://lnkd.in/e9FG6Kd7
Social media reforms to protect our kids online pass Parliament
pm.gov.au
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Today, we're excited to share that the German Commission for the Protection of Minors in the Media (KJM) has positively evaluated Persona as an overall concept of reliable age verification. This evaluation highlights Persona's ability to help businesses in Germany meet the legal requirements for age verification under the Interstate Treaty on the Protection of Minors (JMStV). Learn more: https://lnkd.in/epqtEZMq
Persona Age Verification Positively Evaluated by the KJM for the Protection of Minors in Germany
prnewswire.com
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💡 Yesterday, the Australian government introduced legislation that would require social media platforms to enforce a minimum age of 16. It would also mandate that platforms sequester and delete any information collected to enforce the age threshold. Whether or not it passes, this legislation continues the trend of governments mandating stricter protections for minors online. At Persona, we recognize that age assurance is not a panacea for online safety, but it can play an important role. To balance the interests of children and minors, parents, governments, and businesses, age assurance systems need to be designed and deployed with the following nuances in mind: • Each geography has unique regulatory considerations, including specific age thresholds, assurance methods, covered entities, and solution certifications. • There’s no one-size-fits-all approach to age assurance. Systems need to be tailored for different use cases, organizations, and points in the user life cycle. • Age assurance is about more than simply enforcing an age threshold. Privacy and user experience considerations are just as important. • Don’t get stuck on a single method or approach. Regulations and technologies will continue to evolve, so your approach will need to adapt over time. Get in touch to learn more about our solutions, which were recently certified by the UK’s ACCS and Germany’s KJM. We’d love to discuss how we can help you navigate compliance with a bespoke and adaptable age assurance system. We'll also put some additional resources in the comments!
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Persona 🤝 Okta = 🔒 We're excited to partner with Okta to keep bad actors out of your workplace with our out-of-the-box integration that allows you to easily incorporate identity verification into your Okta workflows to protect against phishing and deepfake attacks. Learn more: https://lnkd.in/gRJ6_ifq
Persona and Okta Partner to Protect Workforces
withpersona.com
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Regulations like the UK’s Online Safety Act call for more stringent age assurance to protect minors from harmful experiences. Today, we're thrilled to share that Persona Selfie Age Estimation was recently certified by the Age Check Certification Scheme (ACCS) as an effective age estimation solution. Learn more: https://lnkd.in/gczm-smd
Persona Selfie Age Estimation Certified by the Age Check Certification Scheme
prnewswire.com