PeakMetrics

The information environment is evolving rapidly. Geopolitical tensions are rising, and generative AI is transforming how narratives are created, spread, and weaponized—shaping public opinion, policy, and global markets. It’s a challenging landscape, but one that reminds us why our work is so important. And we remain committed to building best-in-class tools to surface critical narratives with greater precision and speed. This year, we’re especially grateful for our customers, investors, and partners. Your trust and support have been instrumental in helping us grow and make an impact, and we couldn’t do this work without you. Take a look back at 2024: https://lnkd.in/etYiY-gT As we head into 2025, we’re dedicated to providing the tools and intelligence you need to safeguard what matters most—your brand, your reputation, and your stakeholders. Wishing you a happy new year, and see you in 2025!

NEW: Detect, Decipher, Defend with PeakMetrics: As we wrap up 2024, let’s revisit the year’s top conspiracy narratives—from natural disasters to drone sightings—showing how deceptive stories shape public perception and ignite debate.👇

When tracking online mentions, sentiment analysis has long been a staple for quantifying public perception. However, while sentiment analysis categorizes language as positive, negative, or neutral, it often struggles to understand context. This can lead to unreliable and even misleading results, especially in nuanced scenarios where tone and intent diverge. For organizations aiming to protect their reputation and act on emerging trends, it’s time to move beyond sentiment analysis and adopt a more precise approach: favorability. Read our latest blog post to see why favorability tracking is the smarter approach—and how PeakMetrics can help: https://lnkd.in/em3Jsb2v #sentiment #favorability #data #intelligence #narrativeintelligence

Did you miss our recent webinar "From Insights to Impact: Data-Driven Strategies for Reputation Management?" Don't worry—we've got you covered! You can now watch the full session on demand and gain valuable insights into using data to protect and strengthen your brand reputation. Watch now: https://lnkd.in/ea9it9th

Tracking mentions alone isn’t enough anymore. The real value lies in connecting those mentions to uncover meaningful narratives—cohesive storylines that bring critical context to raw data. At PeakMetrics, we leverage advanced LLMs to cluster mentions into unified narratives in near real-time. This means you can: 🔍 Spot critical signals in the noise to uncover what truly matters. 🗣️ Gain context like who’s amplifying the conversation and what poses a real threat. 💡 Know when and how to act against narrative threats with confidence. Narratives provide the "why" behind the mentions, cutting through the noise and delivering clarity when it matters most. Learn more: https://lnkd.in/e69_RShV #narrativeintelligence #narrativeathreats #analytics

🎁 2024 Holiday Shopping: Key Trends to Watch 🎁 This year’s holiday shopping season is shaped by tariffs, inflation, and evolving consumer habits. Here’s what we’re seeing: 🔍 Tariffs: Despite political chatter, online mentions linking tariffs to holiday spending are surprisingly low—just 100 posts on X vs. 240,000 holiday shopping mentions on Nov. 25, when President-Elect Trump reiterated his commitment to imposing tariffs. 🛍 Consumer Focus: Inflation is driving shoppers to delay big-ticket purchases, like electronics, for holiday deals. This aligns with broader narratives advising shoppers to buy items like electronics before tariffs potentially drive prices higher. 🏬 Retailer Strategies: Target cuts prices to boost sales, while Walmart faces a surge in posts about its rollback of DEI policies. As the season unfolds, retailers and consumers are navigating a complex landscape. Read more in our latest blog post: https://lnkd.in/eKhccxCm #HolidayShopping #RetailTrends #PeakMetrics #ConsumerBehavior

Did you miss our latest webinar "From Insights to Impact: Data-Driven Strategies for Reputation Management?" Don't worry—we've got you covered! You can now watch the full session on demand and gain valuable insights into using data to protect and strengthen your brand reputation. Watch now: https://lnkd.in/ea9it9th #reputationmanagement #data

Exciting news! PeakMetrics has been named a 2024 Disruptor Award nominee by Los Angeles Business Journal! 🌟 This recognition celebrates LA-based companies driving innovation and making waves in the business world. We're honored to be recognized alongside other trailblazing organizations. A huge thank you to our incredible team for their hard work and to Los Angeles Business Journal for this honor. Together, we're redefining how organizations uncover and respond to emerging online narratives. Learn more about PeakMetrics: www.peakmetrics.com #DisruptorAwards #Innovation

🚨 TODAY: Join PeakMetrics for a FREE webinar, "From Insights to Impact: Data-Driven Strategies for Reputation Management," where we’ll explore how comms teams can leverage actionable intelligence to stay one step ahead of reputation threats, transitioning from a support function to an essential player in business strategy. 🗓️ When: TODAY ⏰ Time: 1 pm ET 🗣️ Moderator: Chandler T Wilson, Founder of bridge_ci 🔈 Speakers: Nick Loui, Co-Founder & CEO at PeakMetrics, and Molly Dwyer, Head of Insights at PeakMetrics Register Now: https://lnkd.in/dKGp84Jg #webinar #data #insights #communications

Thank you to the Arthur Page Society for inviting our CEO, Nick Loui, to speak at last week's "Future Leaders Experience" event in Los Angeles. Nick shared insights on how AI and data can redefine the future of communications, emphasizing the importance of embedding the right data at the core of your strategy. By leveraging AI-driven insights, organizations can shift from reacting to trends to predicting them, unlocking smarter, more strategic decision-making. Learn more: https://lnkd.in/eMAS4VMn #data #ai #narrativeintelligence