Oxagile

Everything's always a bit better with a dash of AI. 😉 And video streaming is definitely no exception. #fridayfun #videostreaming #oxagile

🚀 Exciting news! 🚀 Run3TV, the cutting-edge TV web platform for broadcasters, is transforming local news, sports, and entertainment on NEXTGEN TVs that have adopted the new ATSC 3.0 broadcast standard. We're thrilled to be a development partner as the broadcast industry creates a fresh, compelling audience experience! Catch the Run3TV team at the CES ATSC booth in the Central Hall from Jan 7-10 to see the future of smart broadcasting! #run3tv #oxagile #nextgentv #atsc3 #ces2025

Guaranteed results with connected and addressable TV advertising? Here’s how to make it happen: 💡Personalized experiences: Customized ads that boost engagement and conversions. 💡Data-driven targeting: Precise audience reach for faster results. 💡Ad server efficiency: Optimize inventory, frequency, and performance. 💡Addressable solutions: Target households and demographics effectively. 💡Audience insights: Hyper-personalized ads for maximum ROI. 💡Monetization strategies: Advanced tools for brand safety and user experience. Want more? Get the full picture here: https://lnkd.in/gFKAF4fE #connectedtv #addressabletv #personalizedads #adtech #audiencetargeting

📺 Curious how to elevate your CTV & addressable TV advertising? It’s all about understanding your audience, delivering the right message at the right time, and adapting to ever-changing viewing habits. With data-driven insights and personalized experiences, the possibilities are endless. 💡 Ready to explore how Oxagile can help transform your strategy in CTV & addressable TV advertising? Let's talk: https://lnkd.in/dqB6ZPUH #ctv #advertising #programmatic #oxagile

🚨 New industry insights alert! 🚨 In this week's biweekly research post, we dive into the offsite retail media landscape and explore the key challenges shaping the industry. Stay tuned for valuable insights from Volha Sidarenka, Market Research Team Lead, as we uncover the trends and hurdles to watch in #sports, #onlinevideo #AdTech, #AI. 🔍📊 #retailmedia #industryinsights #offsiteretail #oxagile 

Installing AI isn’t the endgame. Doing it right is. Here’s how to amplify your business strengths with AI without tripping over common hurdles: 🔒 Lock in privacy and security: Partner with legal experts and reinforce your cybersecurity to keep data safe and compliant. 📜 Update policies, educate the team: Revamp internal rules to welcome AI while keeping data safe. Educate your team so they’re just as excited as you are. 🤔 Pick the right tool: Open-source or proprietary? Choose what fits your business, resources and your budget, not just what’s trending. 🧠 Stop AI hallucinations before they start: Build in human oversight, testing, and verification. From theory to practice: We’ve pulled together powerful real-world examples of AI in action —showing how to tackle challenges and use strategies that truly move the needle. 👉 https://lnkd.in/dJJnc9Ys #aiimplementation #aiadoption #ai

📺 Are low-end devices gaining ground or fading away? The TV market is facing an interesting challenge: users are holding onto their older devices for longer, with the average TV lifespan now at 6.6 years! As Smart TVs from a decade ago become unsupported, many consumers are turning to set-top boxes to keep their viewing experience alive. This trend is especially strong in North America, where the demand for new TVs remains low. For content distributors, supporting streaming apps on these low-end devices could be a smart move, tapping into a sizable audience who still rely on older tech. What are your thoughts? Should streaming apps cater to these older devices? Let us know in the comments! 👇 #smarttvapps #lowenddevices #customsoftwaredevelopment #oxagile

How do you keep viewers hooked and attract new ones in today’s crowded content landscape? Here’s where second-screen solutions make all the difference. Imagine a basketball viewer pointing their phone at a player and instantly accessing detailed live stats: points, rebounds, assists, player history, and more. What’s the impact? 👉 It’s sticky: Viewers stay longer when they’re immersed and feel involved. 👉 It’s buzzworthy: “Did you know LeBron hit 10 assists already?!” Fans will talk. From passive spectators to active participants — this is how you redefine fan experiences. Catch all the details of such a case here 👉https://lnkd.in/diFQRGFr #fanengagement #interactivecontent #sportstech #secondscreen #oxagile

Everyone needs good advice from time to time. Well-crafted advertising, backed by AI-driven analysis, can offer just that. Besides, AI can ensure your month-long ad campaign is properly built from just one random Google search. #fridayfun #ai #oxagile

🎮 What’s inside a fantasy app game ? 🏆 Your gateway to dynamic ecosystems where every feature is a power-up for your ultimate victory. ✨ Essential power-ups Team creation and players dashboards. Multi-screen accessibility: web, mobile, even your smartwatch. Live streams to follow every goal, pass, and moment in real-time. 🔥 Advanced boosts Who’s at the top? Track it all at the leaderboards. Badges and awards that brag on your behalf. Community live chats and social media integrations. 🚀 Game-changers AI recommendations of smart moves for beginners and pros alike. Mini-games, quizzes, and rewards to keep the adrenaline pumping. Multi-language support for worldwide domination. Learn more here: https://lnkd.in/dGrYM3Ba #fantasysportssoftware #customsoftwaredevelopment #oxagile