Ovative Group

In our most recent #PerspectiveSeries, Dr. Lori A. Watson shared her remarkable story with our Diversity Resource Groups for BIPOC individuals, Pangea, and for LGBTQIA+ individuals, Ovative Open. As a Black woman in the LGBTQIA+ community, Dr. Lori shared her journey of discovering her authentic self at the intersection of her identities. Our favorite takeaways included: ▪️ If someone is making you uncomfortable, it is not your job to make them comfortable. ▪️ When you exist at the intersection of multiple identities, own it and be you. Thank you, Dr. Lori, for inspiring our team! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/3BFWiaK

POV: Ovative's EMRge MarTech proves TikTok's real enterprise value 💲 Take it from our expert, Rachel. With our powerful combination of EMRge's Modern MMM+ and Enterprise Marketing Return (EMR), our unified metric that provides brands a holistic view of their marketing effectiveness, we can reveal TikTok's impact on in-store revenue, incremental value, and more. TikTok's impact revealed here: https://bit.ly/3VHWoFJ #TikTok #MMM #UnifiedMeasurement

We're measuring what matters 📈 Ovative, a Meta-certified measurement partner, is proving Meta for Business' Omnichannel Ad optimization tool drives results. Here's why it matters: For Five Below, it bolstered online and in-store sales and customer growth. Using our EMRge platform's Modern MMM+, Ovative validated the tool's effectiveness, giving Five Below the confidence to scale their business and drive 31% lower cost per purchase. Read the full impact story here: https://bit.ly/4g7vVt4

2025 is just around the corner. Are you ready? Watch the recent ADWEEK webinar to get up to speed on consumer behavior trends. Plus, Jenna Irwin, Director of Measurement Solutions at Ovative, joins experts at DISQO and My Code to discuss opportunities in customer-centric marketing, balancing your media investments across the full funnel, and more. Check it out now: https://bit.ly/3Vcl4pg

It's all about the journey, right? At Ovative, our driven team members pursue the many advancement opportunities available. For Ellie, this has meant maximizing her communication skills and connecting internally with mentors. Through Elevate, our custom development program, our team is equipped to drive better outcomes, build better communities, and forge better futures. Learn more about Elevate: https://bit.ly/4eIZW0O

Meet Courtney Peter, a manager on our Affiliate team! For Courtney, developing actionable affiliate growth strategies is more than just her job—it’s a rewarding challenge. She loves combining data, creativity, and consumer behavior insights to deliver real results for our clients. Plus, she finds it incredibly rewarding to test new strategies, ensuring affiliate keeps delivering value for clients. But what truly sets Courtney apart is her passion for developing her team. Inspired by the motto "be curious, not judgmental," Courtney strives to create an environment where everyone feels comfortable asking questions and growing together. Want to work with growth-minded leaders like Courtney? Learn more about our team: https://bit.ly/4i33tKh

Excellence alert 📣 For the second year in a row, Ovative is a Google Agency Excellence Awards winner! This award recognizes excellence in digital advertising, celebrating industry leaders who are pushing boundaries, breaking through, and driving exceptional results for their clients. Our team was awarded the first-ever Measurement Solutions award, standing out among more than 2,000 submissions for our forward-thinking measurement approach that helps clients navigate an ever-evolving marketing landscape. “Winning this award represents our team’s ability to develop measurement capabilities that drive business transformation.” – Beth McKigney, SVP of Measurement and Technology Solutions Read more about our award win: https://bit.ly/4hYmMEy

Ready to transform your marketing strategy? 🚀 EMRge™, our comprehensive MarTech solution, unifies your data, teams, and processes into one powerful tool. Designed for forward-thinking marketers, EMRge™ empowers you to plan, buy, and measure campaigns more effectively. Talk about shattering silos. Learn how EMRge™ can help you drive measurable results: https://bit.ly/3V0XkEI

🗓️ Mark your calendars for a forward-thinking conversation on retail media. Our Sr. Director of Retail Media, Derek T. Nelson, joins Amperity and The Trade Desk to explore how retail media can drive real business impact. Catch all the tips your brand needs to activate smarter: ▪️ Leverage Retail Media Networks (RMNs) and maximize first-party data ▪️ The blueprint for future-proof media and retail media tech stacks ▪️ The role of RMNs in measurement and campaign performance optimization ▪️ Tips for faster data activation Claim your spot: https://bit.ly/4fQZaQG

In our most recent #PerspectiveSeries, Dana Thompson shared her experience co-creating the James Beard award-winning Owamni restaurant and founding Heti, a low-dose THC beverage brand. As a direct descendant of the Wahpeton-Sisseton and Mdewakanton Dakota tribes, Dana prioritizes honoring Indigenous wisdom and advocating for food sovereignty. She shared her journey of using her challenging childhood to fuel her creativity and innovation in the world. Our favorite takeaways included: ▪️ Indigenous wisdom is infinite and should be honored. ▪️ Even the tiniest actions can create meaningful progress over time. ▪️ Indigenous people are still here, vibrant, and evolving. Thank you, Dana, for your vulnerability and for inspiring our team! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/3Z5MXBO