You’re running ads, but are they truly reaching the right people—or just burning through your budget? Imagine spending thousands promoting SUVs, only for your ads to target customers who aren’t in the market or already bought. Without aligning your campaigns with real customer data, you risk ineffective targeting and lost opportunities. Orbee’s advertising integrations sync audience segments from your CRM, website, and DMS to ensure your campaigns are personalized and precisely targeted. From VIN-specific ads to outreach tailored to a shopper’s buying stage, Orbee helps you maximize engagement and ROI. 👉 Discover how Orbee helps you turn every ad dollar into measurable results: https://go.orb.ee/3P9f3GH #TargetedAdvertising #Ads #GoogleAds #MetaAds #PinterestAds #TikTokAds #LeadConversions #MarketingROI #Advertising
Orbee
Software Development
Irvine, California 3,021 followers
Data management middleware that powers the automotive industry with analytics, data, and automation solutions.
About us
Orbee's proprietary middleware technology powers the leading data management solutions in the automotive retail industry. Dealerships rely on Orbee's platform to centralize, enrich, and activate their first-party data, allowing them to measure marketing investments, understand shopper behaviors, and enhance customer experiences. This robust data foundation supports Orbee's suite of measurement, activation, and experience products, driving advanced analytics, personalized marketing, and regulatory compliance. Partnering with media agencies, industry vendors, and OEM programs, Orbee drives innovation and growth in the automotive retail sector.
- Website
-
https://www.orbee.com
External link for Orbee
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Irvine, California
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Automotive online marketing, SaaS, Lead generation, Marketing Cloud, Automotive dealership marketing, Customer Data Platform, Data Management Platform, Tag Management, Marketing Segments, Data Security, Data Compliance, Programmatic Advertising, Email Marketing, Social Marketing, Search Engine Marketing, Video Marketing, and Dealership Marketing
Products
Orbee
Customer Data Platforms (CDP)
Orbee's Middleware integrates Customer Data Platform and Data Management Platform technology for the automotive industry. Our Middleware connects a dealership's data sources from a website, digital retailing tool, service scheduler and more, so that their first-party data is easily accessible in one platform.
Locations
-
Primary
Irvine, California 92617, US
-
Houston, TX 77433, US
Employees at Orbee
-
Chris Marshall
Automotive Data & Technology Partnerships Expertise; Recogized as industry thought-leader/evangelist for instilling an Audience 1st Strategy
-
Zachary Freed
Principal at FM Capital
-
Peter Fong
Chief Commercial Officer at Orbee
-
Christopher Prijic
CTO and Co-Founder at Orbee | Technical Excellence and Leadership | Entrepreneur
Updates
-
A lead visits your website but their profile in your CRM is incomplete—no email, no phone number, no way to follow up. That opportunity to connect? Gone. Gaps in customer data don’t just hinder follow-ups; they weaken marketing efforts, scatter outreach, and let valuable leads slip through the cracks. Orbee’s data enrichment integrations transform incomplete records into comprehensive profiles. By adding missing details like contact information, vehicle history, and shopping behavior, your dealership can deliver sharper campaigns and focus on the buyers most likely to convert. 👉 Learn how to solve this on: https://go.orb.ee/3PtysT3 #DataEnrichment #DataCleanse #CustomerData #AutoIndustry #CRMOptimization
-
A customer starts a trade-in valuation for their sedan, but stops before completing it. Now their intent—and your opportunity to engage—is left hanging. This scenario happens every day on dealership websites. Customers abandon trade-in forms because they feel uncertain about pricing or aren’t ready to commit. Without knowing where they dropped off or why, it’s impossible to follow up effectively, and potential revenue slips away. Orbee’s trade-in integrations don’t just track abandoned forms—they provide a complete picture of the shopper’s journey. By capturing where customers drop off, Orbee helps you identify high-intent shoppers and take the right actions. 👉 Learn how Orbee can help your dealership close the loop on trade-ins in our Christmas blog: https://go.orb.ee/4greOCK #TradeInSolutions #SmartIntegrations #CustomerJourney #LeadConversions #AutoIndustry #CustomerRetention
-
Gaps in your service schedule don’t just happen—they’re created when customers abandon the booking process, and you’re left without the tools to bring them back. Imagine this: a shopper starts booking a tire rotation appointment but abandons the process when selecting a time slot. Without insight into why they dropped off or the ability to follow up, you’re left with a lost booking and a gap in your schedule. This happens far too often, leaving dealerships struggling to fill appointments and retain customers. Orbee’s service scheduler integrations track interactions during booking, identifying where customers drop off. This data powers personalized follow-ups, such as reminders or promotions, to re-engage shoppers. For lease customers, integrated payment options and service details create a smoother, more seamless experience. 👉 Read our blog to learn how Orbee can help you fill your service schedule: https://go.orb.ee/3BpDQmM #ServiceScheduler #CustomerRetention #SmartIntegrations #CarServicing #ServiceAppointments #CustomerJourney
-
Are your chat interactions telling the full story of your shopper’s journey—or just a piece of it? Chat widgets are an essential way for customers to engage with your dealership, but without connecting chat activity to website behavior and CRM data through a Customer Data Platform, you only see part of the story. Missing this context makes it harder to understand why a shopper reached out or how to follow up effectively. Orbee’s chat integrations close this gap by linking chat interactions to a complete shopper profile. This gives you clarity on what sparked their engagement and actionable insights to guide them through their buying journey. From responding to financing inquiries to tailoring follow-ups, you’ll have the tools to turn every conversation into a step toward conversion. 👉 Learn how Orbee’s chat integrations can help you see the full shopper journey in our latest blog: https://go.orb.ee/4fuZrIe #ChatIntegrations #RealTimeCommunication #SmartIntegrations #CarShopping #MerryChristmas
-
How do you attribute a lead that comes from CarGurus AND Autotrader US? Without clear insights, it’s hard to know which sources drive real results. Orbee’s integrations capture lead data from every third-party listing source, helping you connect the dots and see what works. Optimize your strategy, track performance, and make every listing count. 👉 Learn more in our blog: https://go.orb.ee/4ghHmyp #InventoryListings #LeadAttribution #MarketingROI #SalesPerformance #AutoIndustry #VehicleListings #InventoryVisibility
-
Missed calls, unanswered voicemails, and incomplete customer records can silently drain your sales pipeline. Without effective tracking, dealerships risk losing valuable leads—whether it’s a customer inquiring about inventory or following up on financing. Orbee’s call tracking integrations provide the tools to capture insights from every conversation, track call outcomes, and connect call data. 👉 Never miss a lead again. Read our blog to learn how: https://go.orb.ee/4gD8sA8 #CallTracking #CustomerEngagement #AutoIndustry #LeadConversions #PhoneCallInsights #DealershipTech
-
Are you struggling with shoppers abandoning credit applications? Many dealerships struggle with drop-offs during financing, especially when the process feels more like a maze than a merry experience. Orbee’s finance integrations help you identify in-market shoppers, track where they abandon the process, and re-engage them with personalized reminders. 👉 Read our blog to learn more about this integration: https://go.orb.ee/3ZTMumU #FinanceIntegration #AutoFinancing #CustomerRetention #DealershipGrowth #LeadConversions #AutoIndustry #Christmas2024
-
How can you connect with your customers when their information is scattered everywhere? Sales records in one system, service histories in another—it’s no wonder personalized follow-ups and targeted campaigns feel out of reach. By unifying all your customer data with Orbee’s CRM and DMS integrations—sales, service, and marketing interactions—into one tidy platform, we help you deliver thoughtful, timely messages that truly resonate. 👉 Learn how in our latest blog: https://go.orb.ee/49BJzT2 #CRMIntegration #DMSIntegration #SmartIntegrations #PersonalizedMarketing #LeadConversions #AutoIndustry #DataIntegration
-
We are highlighting websites to kick off our 12 integrations countdown til Christmas🎄 If you are struggling to track customer behavior, retarget lost shoppers, or turn inventory browsing into sales, then integrating your website with a CDP is a must! Learn more about the use cases of integrating a website with a CDP! 👉 Read our full blog: https://go.orb.ee/41vpqfd #MerryChristmas #HolidaySeason #HolidayMarketing #WebsiteOptimization #SmartIntegrations #LeadConversions #AutoIndustry #Christmas2024