OptaZoom®

Big news for optometrists. The reform bill (S141) has been signed into law, following a report by the House Committee on Veterans' Affairs. This legislation is a game-changer, as it includes optometry in the physician pay scale, acknowledging the vital role optometrists play in providing eye and vision care to veterans. The bill aims to tackle the mass exodus of highly qualified optometrists from the VA, which was largely due to outdated pay scales. This new law should help attract and retain top-tier talent, ensuring veterans receive the best possible care. The American Optometric Association has been instrumental in pushing this legislation forward, and their efforts have finally paid off. This is a significant win for optometrists and veterans alike. #optometry Source: House Committee on Veterans' Affairs GOP

If you didn't know, OptaZoom has quite an active community of over 4,200 ECPs and students called OZ Group. The mission is to empower young ECPs to succeed in private practice with knowledge, skills, and support for a competitive edge. We’re excited to announce that OZ Group has teamed up with Woo University making Free CE even more accessible. A few avenues to find FREE CE Events: 1. Check the OZ Facebook group for event updates, posted by our moderator and WooU’s event correspondent. 2. Visit OZGroupECP.org and select “Events” 3. Or Visit WooU.org and navigate to “Events” > “Upcoming Events” Woo University (Woo U) was founded on Dr. Woo’s passion for teaching and commitment to accessibility. Since 2020, Woo U has provided free or low-cost COPE-approved courses, empowering thousands of optometrists, staff, and students to earn CE credits without financial strain. Recognized for delivering among the highest quality CE events, Woo U continues to set a new standard in eyecare education. Quickly learn more about WooU by visiting woou.org/ozgroup

We recently received a fantastic question from one of our customers: "Why didn't OptaZoom use Shopify as its e-commerce platform?" This is a super great question, especially since Shopify is a top e-commerce platform, particularly for apparel and merch businesses. As we built OptaZoom, we indeed considered various e-commerce platforms, including Shopify. While Shopify is a popular and powerful platform, we decided against using it for several reasons that benefit our customers - private practice owners like you. 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 Shopify's theme architecture and checkout process limitations would have restricted our ability to tailor OptaZoom to the unique needs of eye care professionals. By building our own platform, we could customize every aspect to serve you better. 𝗦𝗰𝗮𝗹𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 Shopify's traffic limits, product variant limits, and inventory management limitations would have hindered our ability to support growing practices with complex product offerings. Our platform is designed to scale with your practice, handling large product catalogs and high traffic volumes with ease. 𝗖𝗼𝘀𝘁 𝗦𝗮𝘃𝗶𝗻𝗴𝘀 By not using Shopify, we avoid transaction fees, app costs, and plan limitations that would have increased costs for our customers. Instead, we pass these savings on to you, providing a more affordable and sustainable solution for your practice. 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗮𝗻𝗱 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 Shopify's limitations in supporting complex product types, B2B e-commerce, and non-standard payment methods would have required us to compromise on features or rely on third-party apps. By building our own platform, we can provide tailored features, support, and guidance specifically designed for ECPs. At OptaZoom, we're committed to providing a platform that truly serves the unique needs of private practice owners like you. By choosing not to use Shopify, we can offer a more customized, scalable, and cost-effective solution that helps you succeed. Tim Abarta CTO, OptaZoom

This week, we've reached a milestone awarding over 100 SCOPE discount codes to optometrists dedicated to advocacy, advancing and retaining the field of optometry. Want to receive yours? Email support@optazoom.com with your dues statement and we'll guide you through the next steps. #optometry #optometrists #SCOPE

We're excited to reveal that we're developing an AI-powered software that tailors ordering to your practice's unique needs. This solution is in high demand, and we're excited to bring it to market. Our innovative tool is perfect for: - Cold-starting a new practice: Get started with confidence, knowing you have the right supplies and equipment. - Purchasing an existing practice: Ensure a seamless transition and optimize your inventory from day one. Our AI-powered web application considers factors like practice type, demographic, and more to provide a personalized purchasing experience. Say goodbye to guesswork and waste. Stay tuned for updates on our progress.

The search cycle can be frustrating and time-consuming: 1. Endless browsing through multiple websites 2. Finding a deal, but encountering hidden fees or poor quality 3. Dealing with poor customer service or out-of-stock issues 96% of our users are quarterly return customers, and have often explored other options and experienced these pain points firsthand. So, what sets us apart and keeps them coming back? - Intuitive and easy-to-use interface (Easy UI) - Reliable and responsive customer service - Competitive deals and transparent pricing - The largest selection of products under one roof, saving them time and effort #OptaZoom #CustomerExperience #Loyalty See less

OptaZoom is honored to announce a significant achievement - we're excited to now be serving 5,000 practices nationwide! This number includes practices with multiple locations. We’re truly thankful for the privilege of supporting the optometry community and look forward to continuing our mission to empower practices to thrive.

This month we’re celebrating our 2nd Anniversary of our amazing partnership with ODs on Finance®. At the heart of our collaboration is a shared commitment to advancing optometry and expanding patient access. We believe in the power of optometrists to drive positive change when they engage with their associations and work together to move the field forward. Comment "Lasers" if you support scope expansion and cracking down on VCPs. To show our support, we're proud to offer a permanent 10% discount on OptaZoom.com for ODs who actively participate in their state optometric associations. To retrieve your coupon code, simply: ✅ Create an email with the subject "Scope, [Your full name]" ✅ Attach your dues statement in the email ✅ Send to support@optazoom.com Our support team will guide you from there. Thank you, Dr. Heidi Miller, O.D., F.A.A.O., F.S.L.S. for your tireless efforts to expand patient access and empower optometrists to practice to the full scope of their training and abilities. Dat Bui, OD Aaron Neufeld, O.D. Christopher Lopez, O.D. Julie Phan Aaron Kosman Simon Kosman

OptaZoom hits an all-time high with 97% customer retention! We're thrilled to have earned your loyalty and trust. Our promise: to keep making you feel like our top priority, every time, every day!

Optometry practice owners face a wide range of daily challenges, including: - Streamlining appointment scheduling and staff management - Ensuring a seamless patient experience - Navigating complex insurance issues - Maintaining and servicing expensive equipment - Managing inventory and finances - Complying with healthcare regulations - Marketing and promoting the practice - Prioritizing patient satisfaction and care - Staying up-to-date with continuing education - Ensuring data security and privacy - Adapting to technological advancements - Building community relationships - Managing legal issues and patient no-shows - Balancing work and personal life - Planning for long-term growth and sustainability It's rewarding to be able to simplify their lives in any way possible. #optometry