OpenX

🚀 Starting CES off strong with Matt Sattel and Adtech God #SweetSuites! Looking to make the most of your CES experience? Our team is on the ground and ready to connect. Let’s talk innovation, curation, and how we can drive performance together. 📍 Where will you be? Drop us a message to meet up! #CES2025 #Networking

What drives success in adtech careers — passion, curiosity, or something more? Explore how Erika Loberg's unique approach has shaped her journey as a leader and innovator, and discover why she believes CTV is the ultimate medium for connection. https://bit.ly/401i2WN TVBEurope

Recently, OpenX participated in a workshop with TradPlus and Pixalate to educate publishers on SPO and the value of partnering with SSPs directly. We’re excited about the new connections we’ve made and look forward to seeing you again in the new year. #adtech #DemandMore Clarice Au Evelyn Tay Clinton LAI 赖伟杰

The OpenX team celebrated the end of the year in style — from Krakow to New York City to Pasadena. Cheers to a wonderful year! #HappyHolidays #DemandMore

2025 predictions are in: Curation will continue to be a dominant form of buying, and we'll see next-generation curation solutions emerge as a way for buyers to drive outcomes against specific KPIs. Read OpenX CRO Matt Sattel's full prediction in ExchangeWire here: https://bit.ly/3VJgMpV

Whether you're looking to protect your media investment or drive performance, supply-side curation is key to driving success for buyers. Get started by listening to Stacy Bohrer in her Beet.TV interview on how we're partnering with brands and agencies on curation and checking out our guide to curation must-haves: https://bit.ly/4gawaUl

Is it Romantic Comedy, Rom Com, Rom-Com or all of the above? Bringing standardization to CTV signals gives marketers more transparency, helps publishers better monetize their content, and improves bid rates for DSPs. Hear more from Danner Close on how OpenX created a streamlined CTV taxonomy in his Beet.TV interview:

Let's kick off the year together in Las Vegas! Our team of experts is excited to chat about how curation can help protect your media investments, how standardizing CTV content signals creates transparency for buyers as well as increased monetization for publishers, and much more. Request a meeting here: https://bit.ly/3P5bVLL Tyler Romasco Danner Close Stacy Bohrer Anna Hitchins Jeff Harp Rebecca Bonell Woolcott Michael Guzewicz Andrew Goode Gil Sommer Nick Cuniffe Tyler K. Webster

A little end of year gift: we've mapped out the the keys to unlocking curation success. Catch the quick video from Adtech God then download our curation checklist here: https://bit.ly/4gawaUl

Hot off the press: with OpenX and ID5.io, advertisers can reach previously unaddressable audiences. Our partnership has demonstrated a 58% increase in reach on Safari desktop. Learn more about how our partnership allows advertisers to easily curate audiences in cookieless environments in ExchangeWire here: https://bit.ly/4iyqc12