Numerator

🎉 Numerator has surpassed TWO BILLION shopping trips and doubled our data capture speed! 🎉 Breakthroughs in digital data collection, enhanced processing scale, and growing user engagement helped us reach this milestone. We’re excited to deliver even richer insights from traditional and emerging channels, empowering you to go BEYOND in understanding your consumers. Read the press release: https://bit.ly/3TnKxeN #Numerator #consumerinsights #shoppingtrips #2billion

Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Ningyu Chen, who represents: Act with the company's best interest at heart. #numerator #lifeatnumerator #guidingprinciples

🥂 Cheers to a new year! 🎉 53% of US consumers are setting goals for 2025 💲 Financial resolutions are the second-most popular resolution, behind physical health goals. Financial resolutions are twice as popular with Gen Z & Millennial resolution makers, compared to Gen X and Boomers. 💰 52% of consumers making financial resolutions want to save more money in general, 49% want to reduce spending in general, and 39% want to pay off loans. 💵 59% of consumers making financial goals are doing so because they think inflation and rising prices will impact them in the new year, and 41% are being cautious of a possible recession. #Numerator #consumerbehavior #survey #NYresolutions #newyearsresolutions #2025goals

Happy New Year! May 2025 bring you health and happiness!

🍺🍾🍸 How will you toast in the new year?🍸🍾🍺 🛒 New Year’s Eve celebrators plan to purchase food (79%), alcoholic beverages (58%), non-alcoholic beverages (33%), party supplies (28%) and decorations (25%) for their celebrations. Among those who plan to purchase alcohol, the most popular types are: 🍺 Beer (59%) 🍾 Champagne (56%) 🍸 Spirits (55%) 🛒 New Year’s Eve celebrators plan to make their purchases at grocery stores (56%), big box stores (45%), liquor stores (39%), discount or dollar stores (21%), and online retailers (17%). Learn more: https://bit.ly/3Vp1kPA #Numerator #NewYearsEve #cheers #consumersurvey #newyear #HappyNewYear #NYE #Goodbye2024 #Welcome2025

Our Regional Retail Dashboard explores omnichannel purchase and promotional trends across the four US census regions (Northeast, Midwest, South, and West). Here’s what we learned in the latest update: 🛒 In the Western US, 19% of CPG spend goes to the Club channel. 💲 Southerners over-index at dollar stores (Index 132 vs. Total US). 🍸 Consumers in the Northwest spend 8% of their dollars at liquor stores (Index 183). 🥫 Regional grocers showcase distinct behaviors across regions–Publix is the #2 retailer in the South (Index 241), and Ahold Delhaize is the #2 retailer in the Northeast (Index 293). Read more: https://bit.ly/3Q4xpJQ #Numerator #retail #spending #consumerbehavior #CPG

🙂 New Year, Improved You? 🙂 53% of US consumers plan to make New Year’s resolutions, up from 48% from last year. The top areas of focus for 2025? 🏋️♀️ Physical health (38% of resolution makers) 💲 Financial health (27%) 🙂 Mental health (20%) Among consumers who plan to make a physical health resolution, the top goals are: 📉 Losing weight (66%) 🏃♂️ Exercising more frequently (62%) 🍽️ Improving diet / healthy eating habits (61%) #Numerator #consumerbehavior #survey #NYresolutions #newyearsresolutions #2025goals

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. 💲 The November Financial Outlook Score was 57.4 (+5.1), indicating that consumers feel positive about their household finances. 💰 Thinking about one year from now, 34% think their finances will be better than they are now, 47% think they’ll be the same, and 19% think they’ll be worse. 📈 Boomers (+8.3 pts) and White shoppers (+7.8 pts), who have consistently felt the most negative, both saw growth this past month. At the same time, Gen Z (-1 pt) and Black shoppers (-3.8 pts) both saw declines, though they remain some of the most optimistic groups overall. Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

Our Regional Retail Dashboard explores omnichannel purchase and promotional trends across the four US census regions (Northeast, Midwest, South, and West). Here’s what we learned in the latest update: 🛒 Across the total US, the top five retailers for CPG spending are Walmart (20.6%), Costco (7.8%), Kroger (7.0%), Amazon (5.9%), and Albertsons (3.9%). 🛍️ Walmart is the most popular retailer in three of the four regions; however, it falls to Costco (16.4% vs. 15.2% of CPG spending) in the West. 🏬 For the entire US, 55% of CPG spend goes to food and mass retailers. 📰 Kroger is the top promoter of FMCG products nationally, accounting for 11.2% of promotional voice. Read more: https://bit.ly/3Q4xpJQ #Numerator #retail #spending #consumerbehavior #CPG

🕛 5, 4, 3, 2…🎆🎇🎉 2025 is almost here - how are you ringing in the new year? 63% of U.S. consumers say they plan to celebrate New Year’s Eve, with the top plans being to: 🥳 Gather with family and friends (61%) 👨🍳 Cook or bake at home (39%) 🥳 Host others at home (24%) 🥡 Order food for takeout or delivery (19%) 🍽️ Go out to eat (17%) 🥳 Consumers in the Western U.S. are more likely to gather with family and friends (68% vs. 61% for all consumers), while consumers in the Midwest are more likely to order food for takeout or delivery (23% vs. 19%). 🍸 Gen Z & Millennials are more likely to go out for drinks (19% vs 13% for all consumers) and decorate their homes (24% vs. 16%). Learn more: https://bit.ly/3Vp1kPA #Numerator #NewYearsEve #cheers #consumersurvey #newyear #HappyNewYear #NYE #Goodbye2024 #Welcome2025