Marketing Tip Headed Into 2025 - posting more content on social media is not a magic bullet for more sales. Let's do some math. Let's say you're a small craft beverage brand mainly using FB & IG, with around 8K followers on each platform. At a generous 2%, only about 160 of those followers actually see your organic posts. And let's say your post engagement rate is around 4%, so of those 160, only about 6 of them actually engage with you (which means they are more likely to see it again if they engage). Then, those 6 people would need at least 7 interactions with your content to get close to a purchase decision, which does not happen fast. You can't post multiple times a day, 7 days a week, because the algorithms will cannibalize your content and show it to even fewer people. Additionally, those 6 people are also getting fed content from other brands. So, the argument many owners/operators make that sales will magically increase by posting more and more often on social media about your beverage brand is highly fallacious. You don't need MORE content; you need MORE ENGAGING content. You don't need to post more often; you need diversity in your digital marketing efforts. Do you need to be on every marketing channel out there? No, but you need to be on the ones that support your revenue streams, it needs to garner high engagement, and it needs to speak to your target audiences. Thanks for coming to my TED Talk
Not Your Hobby Marketing Solutions
Food and Beverage Services
Broomfield, CO 392 followers
I teach growing craft beer & cider companies how to work smarter, not harder
About us
Remove the guesswork from your craft beverage sales, marketing & distribution plans. Learn how to grow a profitable craft beverage business with strategic advice & educational materials from Not Your Hobby Marketing Solutions. Helping Small But Mighty craft beverage brands avoid Stagnant Sales and find their Path to Strategic Profitability.
- Website
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https://www.notyourhobbymarketing.com
External link for Not Your Hobby Marketing Solutions
- Industry
- Food and Beverage Services
- Company size
- 2-10 employees
- Headquarters
- Broomfield, CO
- Type
- Self-Owned
- Founded
- 2019
- Specialties
- marketing, digital marketing, beer, craft beer, customer service, sales, coaching, consulting, management, and distributor management
Locations
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Broomfield, CO 80020, US
Employees at Not Your Hobby Marketing Solutions
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Not Your Hobby Marketing Solutions reposted this
Focused on discovery. Always curious. Developing frameworks and ideas that allow for decision-makers to thrive in beer, spirits, wine, FMBs, cannabis, functional beverage, and beyond.
What have been 2024's most important stories from the world of beer? ... and beyond? Listen in for the sales data and analysis that highlights what's happened and why it matters moving forward. In a Very Special Episode of Rabobank's Liquid Assets, Kate Bernot and I join Bourcard Nesin and Jim Watson to talk... • Draft beer (a space ripe for the taking) • Cannabis (it's not the problem people say it is) • Health guidelines (will the government change perception of alcohol?) • Non-alc options (let's pump the brakes a bit) ...and far more Stick around for a news quiz where you can test your industry knowledge and also get beat by me! 🏆 Linking to the show in the comments 🔊
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𝗦𝗶𝗴𝗻 𝘂𝗽 𝗳𝗼𝗿 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸 - The email you will actually look forward to reading! My occasional musings about a hodgepodge of stuff that can help you with your craft beverage business served up with a dash of humor. Who says we can't learn new stuff and have fun? #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #AlcBev
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The more you know!
This month, our subscribers are receiving a multipart report on the hemp-derived beverage opportunity. We've combined data with insights from brands, retailers, distributors, and real consumers to give a comprehensive picture of where hemp beverages are today—and what's ahead. The series examines hemp beverages through four core lenses: + geography + pricing + format + and brand positioning It's a dynamic category, and our series gives subscribers everything they need to make smarter decisions about this fast-moving space. Join them, and stay ahead of the curve: https://buff.ly/41Gktk4
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Not Your Hobby Marketing Solutions reposted this
We're kicking off our 12 Days of Insights! Join us in counting down to the end of the year with some of our biggest takeaways from 2024 across alcohol, cannabis, and functional beverage. Stay ahead of the curve by subscribing at sightlines.news.
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Co-Founder and CMO at Orbit Media | SEO, Analytics, AI, Content Strategy and Website Optimization
It's a big problem in marketing: There are SO MANY things you can do. What should we do first? Where to begin? Pause and think about it. Before you write another article... Before you make another TikTok video... Before you make another LinkedIn Post... Check to see if you can improve something at the END of the lead generation process. If you can make those last links in the chain work harder, everything else you do in marketing, forever after, will be more effective. Do marketing backwards. Start from the end and then move backwards through the experience. Upwards through the funnel. Because if there's a leak in your bucket, no amount of water will fill it. Here are 10 things to do first in digital, based on 1000+ conversations over the last few decades. If you spent many years in and out of 500+ Analytics accounts, you would likely conclude the same thing... Helpful? Pass this along! Prioritization and focus are the keys to success. THank you, Matt Heinz, as always for your insight, wisdom and the little quote we added to this one. 😄 #digitalmarketing #webdesign
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Day 1 of Brewbound Live!
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It's happening, folks - I'm over the moon excited to be joining the lineup of #BrewboundLive 2024 in Marina Del Rey, CA, on December 11-12! If you haven't registered yet, now is the time. Join me for the panel discussion - 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗮𝘁𝗰𝗵: 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗪𝗵𝗲𝗿𝗲 𝗧𝗵𝗲𝘆 𝗔𝗿𝗲 𝗢𝗻𝗹𝗶𝗻𝗲 & 𝗜𝗥𝗟 along with Rebeccas Dye Yonushonis, CMO @newbelgiumbrewing, and Zach Francis, SVP Global Marketing @beatboxbeverages. In addition to the fantastic schedule of panel conversations and breakout sessions, attendees can network and privately meet with essential retail buyers and distribution partners. Get your tickets at https://lnkd.in/gaqWSsje+Your+Hobby+Marketing+Solutions&utm_campaign=publer?utm_source=in_profile&utm_medium=Julie+Rhodes&utm_campaign=publer and spread the word. Really looking forward to this - thanks for having me Brewbound 🍻 #CraftBeverages #NotYourHobbyMarketing #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #CBD #Hemp #Cannabis #CraftBeer #CraftSpirits #THCbeverage #CPG #Wine #Seltzer #Kombucha #NAbeverages - https://lnkd.in/eziPDxZ #CraftBeverages #NotYourHobbyMarketing #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #CBD #Hemp #Cannabis #CraftBeer #CraftSpirits #THCbeverage #CPG #Wine #Seltzer #Kombucha #NAbeverages
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