Nielsen Norman Group

One of the hardest things about UX is actually applying the techniques, especially when there’s so much conflicting advice out there. That’s why our live, virtual UX training is designed to connect theory to practice, empowering you to thrive in your role. What makes NN/g courses different from all the UX training out there? ✅ Expert-led, research-based guidance — Learn directly from seasoned UX pros who know the field inside and out ✅ Hands-on learning — Our courses combine collaborative exercises and Q&A to make sure you can apply what you’ve learned immediately ✅ UX Certification — Add credibility and confidence to your skillset by taking 5 courses and passing 5 exams to get your NN/g UX certification Now’s the time to expand your UX toolkit. 💰 Save up to 20%** on courses from now until January! 👉 Sign up for our courses today: https://lnkd.in/gJBrfQzQ ✉️ Or keep up to date with future courses by subscribing to our newsletter: https://lnkd.in/ez5mhyqj #UXResearch #UXDesign #UserExperience #UXCertification **Course discount can only be applied to courses offered within the same event week

Alert! 🚨 Public Service Announcement: Stop implementing cool new technology (ie AI) for the sake of just having it. We’re looking at you companies with unnecessary AI chatbots 👀 While AI can transform the user experience, it can only do so if it’s done with the right intention. But too many recent AI features miss the mark, focusing on novelty rather than user value. As UX professionals, our challenge is to ensure AI features solve real problems not just to sit there looking pretty. If you are thinking about creating an AI tool remember that you aren’t exempt from conducting research with your users. Just because AI is a shiny new tool doesn’t bypass the need for understanding users and their needs. For all you know, a new AI feature might not be the best solution to their problems. Check out Kate Moran's article for more: https://bit.ly/3ZD9yES #UXDesign #UserExperience #AIinDesign #UserValue #DesignPrinciples #AIandUX

Should UX practitioners have a seat at the Agile Sprint Review table? Absolutely!! Yes!! Of Course! Sprint reviews are where progress is shared, feedback is gathered, and next steps are decided. But too often, UX is left out of this conversation. Why? Traditional Agile processes didn’t initially prioritize UX, and some teams just haven’t adapted. Yet, when UX joins sprint reviews we bring benefits like: ✅ User-focused insights that help guide smarter decisions ✅ UX expertise answers stakeholders’ tough questions about users & design decisions ✅ Increasing visibility for UX work Don’t feel like you have a seat at the table yet? Start small: request 5 minutes to share key insights at the next review. Once you’re there: → Show how UX research informed recent features → Share 3–5 impactful user insights or a standout user quote → Keep it visual, simple, and digestible Your presence not only enriches the conversation but also strengthens your team’s connection to the people they’re designing for. Want to learn more about building UX’s role in Agile? Watch Sara Paul's full video: https://bit.ly/41FdVCf #UX #Agile #SprintReview #UXPractices #UserExperience #Collaboration #Teamwork

Yesterday, we unveiled articles 10–6 of our top 10 NN/g articles of 2024. Ready for the top 5? 👀 These articles highlight the UX community’s focus on user research, collaborative design methods, and creating intuitive, outcome-driven experiences. Here’s what topped the list this year: 5️⃣ Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas by Rachel Krause & Kara Pernice https://bit.ly/4iynEAc 4️⃣ Mental Models by Megan Chan https://bit.ly/4iBvwAT 3️⃣ Generative UI and Outcome-Oriented Design by Kate Moran & Sarah Gibbons https://bit.ly/41zWcfu 2️⃣ Open-Ended vs. Closed Questions in User Research by Maria Rosala https://bit.ly/3VEP7GF 1️⃣ Card Sorting: Uncover Users' Mental Models for Better Information Architecture by Samhita Tankala & Katie Sherwin https://bit.ly/4iwrIRt Did your favorite make the list? Let us know in the comments! Click on the link below for the full list: https://bit.ly/4ixAwGJ #UXDesign #Top10UX #UserExperience #UXWrapped

The Top 10 NN/g UX Articles of 2024 are here! 📢✨ In 2024, we published over 90 insightful pieces covering topics from AI to design systems. Here are your favorites, starting with 10-6: 🔟 Design Systems vs. Style Guides by Kelley Gordon https://bit.ly/3BpCfgE 9️⃣ Comparison Tables for Products, Services, and Features by Kate Moran & Taylor Dykes https://bit.ly/3Dge7xC 8️⃣ Menu-Design Checklist: 17 UX Guidelines by Page Laubheimer https://bit.ly/4gggy1Q 7️⃣ NN/g’s Free UX Templates and Guides curated by Anna Kaley https://bit.ly/4feQkeD 6️⃣ Homepage Design: 5 Fundamental Principles by Huei-Hsin Wang https://bit.ly/3ZRxshk What do you think made the top 5? Drop your guesses in the comments and stay tuned—we reveal them tomorrow! 👀 #UXDesign #Top10UX #UserExperience #UXWrapped #SpotifyWrapped #Wrapped

Designing for global audiences comes with unique challenges and opportunities but our new course, Global UX: Designing and Leading Across Cultures, equips you with the skills to create impactful, inclusive designs for diverse cultural contexts. Led by Nancy Douyon, Founder & CEO of Incluversal, this course offers strategies for navigating cultural differences, managing cross-cultural teams, and tackling global UX challenges. Enroll now: https://bit.ly/4f1k0vz 🗓️ Upcoming dates: January 13-14, 8:00am EST February 12, 8:00am EST March 18-19, 8:00am EST #GlobalUX #UXDesign #UXLeadership #UserExperience #DesignThinking #CrossCulturalDesign

It’s Day 3 of our holiday giveaway at NN/g! Today, you have the chance to win a course of your choice—choose from a variety of expert-led UX courses to level up your skills. 📚✨🎉 To enter: 1️⃣ Like this post ❤️ 2️⃣ Comment with the course of your choice 💬 Explore all our courses and pick your favorite here: https://bit.ly/3CRSkfh Giveaway ends December 13, 12pm EST. Good luck! ✅ Winner will be announced in the comments below! Want to boost your chances of winning? Follow us on Instagram: https://bit.ly/3D8hiXQ X (formerly Twitter): https://bit.ly/4gjffPi Facebook: https://bit.ly/3CTerSA #Giveaway #UXCourses #UXDesign #UserExperience #HolidayGiveaways

It's day 2 of our holiday giveaway at NN/g! Today, you have the chance to win a signed copy of "Digital Icons That Work" 📚✨🎁 To enter: 1️⃣ Like this post ❤️ 2️⃣ Comment with your favorite icon 💬 Giveaway ends December 12, 12pm EST. ✅ Winner will be announced in the comments below. Stay tuned for Day 3 for more exciting giveaways! Want to boost your chances of winning? Follow us on Instagram: https://bit.ly/3D8hiXQ X (formerly Twitter): https://bit.ly/4gjffPi Facebook: https://bit.ly/3CTerSA #Giveaway #DigitalIcons #UXDesign #UserExperience #HolidayGiveaways

We are kicking off 3 days of holiday giveaways at NN/g! 🎄🎁 Starting with a chance to win a report of your choice on Day 1. 📊 All you have to do is: 1️⃣ Like this post ❤️ 2️⃣ Comment which report you’d choose from NN/g's collection of UX research reports 📚💬 Explore the full list of reports and pick your favorite here: https://bit.ly/3OD50cv Stay tuned for Days 2 and 3 for more exciting giveaways! Giveaway ends December 11 at 12pm EST. ⏳ ✅ Winner will be announced in the comments below. Want to boost your chances of winning? Follow us on Instagram: https://bit.ly/3D8hiXQ X (formerly Twitter): https://bit.ly/4gjffPi Facebook: https://bit.ly/3CTerSA #Giveaway #UXCourses #UXDesign #UserExperience #HolidayGiveaways

Remember learning about the rhetorical triangle in English class and thinking, “When am I ever going to use this?” Well, surprise! Turns out, ethos, logos, and pathos aren’t just for essay writing; they’re essential for convincing stakeholders to back your UX decisions! Here’s how to use each part of the triangle to build a compelling case for your UX recommendations: 📈 Ethos is all about credibility. When making a case, highlight your relevant expertise, research, and experience to build trust. If you’re not the authority, cite respected sources or data to back your argument. 🧠 Logos appeals to logic. Demonstrate the reasoning behind your recommendation with data. For instance, you might compare user success rates before and after a design change or contrast current metrics with industry benchmarks to show the potential impact. ❤️ Pathos connects on an emotional level. Use storytelling to make your point memorable, and share visuals or video clips that reveal user frustrations or successes. When stakeholders empathize with users’ experiences, they’re more likely to support user-centered solutions. So, it turns out your English teacher was right… ethos, logos, and pathos *are* useful. And while we can’t promise that these tips will always get you your desired result, they are a good framework for improving your argumentation. Read Taylor Dykes' full article here: https://bit.ly/4ibhfLf Interested in learning how to build better stakeholder relationships? Try our course, Successful Stakeholder Relationships: https://bit.ly/4ijL1ND #StakeholderEngagement #UXDesign #RhetoricalTriangle #UserExperience #DesignStrategy