Nexus Marketing Agency

Worried about falling behind in the era of AI-driven search? Not sure where or how to even begin optimizing for brand recognition in LLMs? 😵💫 We're excited to roll out a new assessment tool - GEO Scorecards. They can help brands learn more about how they're perceived by LLMs and (more importantly) how to start improving their visibility in AI search results. Check out the latest edition of our newsletter to learn more, and let us know what you think!

Calling all education fundraising and tech experts! ✏️🏫🍎 Step into the spotlight as a Panelist at NXUnite by Nexus Marketing! 🎙️ This panel webinar will cover tech tips and 2025 predictions for school fundraisers. If you’ve got insights that can help school staff and volunteers have their best fundraising year yet, we want to hear from you. Event details: 📌 Event Title: Tech-Enabled School Fundraising: Trends to Watch in 2025 📅 Date: 12/04/2024 🚨 Panelist positions are limited! If you're interested, please get in touch soon so we can connect you with the NXUnite team. 👥 Know an education fundraising or tech expert who’d love this opportunity? Tag them here and help us spread the word! #SchoolFundraising #EdTech #NXUnitePanel

Excited to share the first edition of our newsletter, The Nexus Connection! 🎉 🗞️ Ever struggled (or currently struggling) with SEO reporting? You're not alone - it's notoriously tricky. The wrong reporting approach generates more distraction than value. 🎯 We've written an overview of our SEO reporting philosophy that's helped us and our clients stay focused on what matters most in a marketing engagement: ROI. Check it out, let us know your thoughts, and subscribe to get future editions delivered straight to your inbox! You won't want to miss our SEO best practices, digital marketing tips, and industry news analyses. #seo #seoreporting #marketingbestpractices

SEO Success Story! 🌟 We love shouting out our clients’ and partners’ wins, and we’ve got a new one to share. Our work with Nonprofit Leadership Alliance has generated some amazing SEO results for their brand: 🎯 118.28% increase clickthrough rate in the first 6 months 🎯 32 new page-one ranks for their high-priority keywords 🎯 3 industry speaking engagements and counting Check out the entire case study to learn more: https://zurl.co/g97u Thank you for your continued collaboration. We can’t wait to see what our partnership accomplishes next! #SEO #ContentMarketing #SEOWin #B2BMarketing

Is your website cannibal-free? 🚨 Keyword cannibalization leads to lost rankings, poorer SEO performance, and fewer organic leads. It occurs when multiple pages on your site rank for the same keywords, sapping attention and rank momentum. Thankfully, it’s easy to fix—here’s how we do it: ⭐ Combine the competing content and redirect one page to the other. ⭐ Build internal links to your most important page to draw more attention to it. ⭐ Manually adjust the less important content’s title and copy. ⭐ Create an intentional keyword strategy for your site to avoid cannibalization in the future. How have you resolved keyword cannibalization issues on your brand’s site? Let us know! #SEOtips #keywordstrategy #b2bmarketing

🌪️☀️ It’s been a wild summer in the SEO world! Between the antitrust ruling, AI volatility, and SearchGPT, it feels like there’s never been so much going on. Or so many open questions. What does it all mean for your brand and SEO strategy? We’ve written a news roundup and analysis to help you navigate all these developments: https://zurl.co/w1wL Take a look to learn more about: - The recent antitrust ruling against Google - Improvements to Google’s AI Overviews - What we know (and don’t know) about OpenAI’s SearchGPT - Our take on what it all means for your lead generation strategy and the future of SEO 📣 Spoiler alert: You don’t need to worry. If you’re already hitting all the fundamentals of an effective, user-centric SEO strategy, you’ve probably already got everything you need to keep winning. There’s a lot more to be excited about than nervous about. Which of this year’s big SEO news items gets your vote as the most exciting? Let us know below! #seo #seonews #googlenews #searchgpt

⚖️📣 Earlier this month, a federal court ruled against Google in one of the first major antitrust cases in decades. If you rely on traffic from Google searches, your first question is probably “What does this mean for my business?” The next steps and full impacts of this case are unclear and likely won’t arrive for quite some time, but here’s what we know so far: ⭐ The case hinged on Google’s exclusive agreements to appear as the default search engine on various web browsers, plus Google’s use of user data to reinforce its market dominance. ⭐ The most direct implications will likely be on Google’s Ad products. A separate trial specifically about ads will begin in September. ⭐ There are reports that the court might move to break up Google Search, Android, and Chrome, ban default browser agreements, and/or enforce data sharing between Google and other search engines - but it’s still unclear if and when these developments will come. The SEO implications: Whatever comes next, we’re likely to see increased diversity in traffic sources. You may not think often about Bing or DuckDuckGo today, but there’s a good chance you will in the future. OpenAI’s newly announced search engine, SearchGPT, will also shake up the landscape in the coming years. 🎯 An adaptive, user-centric (not just Google-centric) SEO strategy will be more essential than ever. And if your business relies heavily on pay-per-click strategies to generate leads, you need to stay tuned into the developments on this front. It’s certainly an exciting time in the SEO world (more exciting than it’s been in years 🫠). We’ll keep you updated as the SEO implications of this case become clearer, but please let us know if you have any questions in the meantime! #googleantitrust #seonews #b2bmarketing

📈 You’re ranking, now what? 🤔 Conversion rate optimization (CRO) bridges the gap between SEO success and tangible business success. 🛑 But before you invest in highly technical CRO optimizations, make sure you master the fundamentals. Give users a stellar experience. Make a natural, compelling pitch to stay engaged with your brand. Check these boxes and you’ll be able to convert more organic visitors. We’ve written a guide to our easiest CRO tips to help you build a stronger conversion foundation for your site: https://zurl.co/jadb Check it out for a detailed breakdown of how to choose conversion goals, understanding user intent, our favorite title hacks, CTA best practices, messaging hierarchies, and more. Let us know what you think! #cro #conversionrateoptimization #b2bmarketing

Calling all association governance experts! 📣 Step into the spotlight as a Panelist at NXUnite by Nexus Marketing! 🎙️ This panel webinar will cover board best practices and essentials for associations. If you’ve got insights that can help associations maximize the impact of their boards, we want to hear from you. Event details: 📌 Event Title: Effective Board Governance: Best Practices for Association Leaders 📅 Date: 11/14/2024 🚨 Panelist positions are limited! If you're interested, please get in touch soon so we can connect you with the NXUnite team. 👥 Know an association professional who’d love this opportunity? Tag them here and help us spread the word! #Associations #Boardgovernance #NXUnitePanel

And we spoke too soon😅🍪 Did you see the news earlier this month? Google has reversed course and no longer plans to deprecate third-party cookies in Chrome. What does this mean for your web analytics practices? We've updated our guide over on the Nexus blog (linked below) with the key implications to understand. Check out the new "Updates: July 2024" section at the top of the article.