Nextdoor

🏡 The Future of Advertising? Think Local at Scale. 📣Brands, listen up: Broad national campaigns are out. Hyperlocal, targeted, and locally personalized advertising is in. With 79% of Nextdoor neighbors visiting businesses based on recommendations found on the platform, leading with local is driving real ROI for brands. Take Jack in the Box, for example. By leveraging Nextdoor Ads, they generated nearly 1 million store visits in just 48 hours. The secret? Connecting directly with local communities. The era of one-size-fits-all advertising is over. Today, success lies in authentic, neighborhood-level personalization. Discover how Nextdoor transforms advertising by bringing brands closer to real people in the communities that matter most in AdAge. https://lnkd.in/d25kyVYA

From the most popular posts of the year, to the number of #reunited pets - take a walk down memory lane with the 2024 Nextdoor Rewind. Log into Nextdoor to access the experience, and take a look back on the memories, milestones reached together, and other local stats from the year, customized for your area.  We can’t wait to see what’s next in 2025!

Recently, I joined a podcast with Ilana Golan, the founder of Leap Academy. I’m so impressed with what Ilana has built! We share a passion for accelerating the growth and development of those around us. Our talk spanned a range of topics and I shared some of the lessons I’ve learned over the course of my career in Silicon Valley. Listen to the conversation by clicking one of the links below, and thanks again to Ilana Golan for having me on as a guest.  https://lnkd.in/gZmgAVPi https://lnkd.in/gCfVHgir

Nextdoor provides a home for brands to connect with high-intent audiences seeking trusted recommendations in their neighborhood. Tune into Nextdoor’s CEO, Nirav Tolia, on AdExchanger Talks with Allison Schiff to hear more about Nextdoor’s role as the essential neighborhood network, our work with our advertising partners who are looking for scalable ways to reach verified, local audiences, and the future vision and product transformation happening at Nextdoor. 🎙️ Listen here:  https://lnkd.in/gRYbtdPs  #Nextdoor #AdExchangerTalks 

Today, we published financial results for the third quarter of 2024 and announced Georg Petschnigg as Chief Design Officer. Georg brings additional design leadership and deep experience in product creation, accelerating Nextdoor’s plans to transform the platform. In Q3 we made significant progress, improving metrics and margins:  Q3 revenue of $66M grew +17% year-over-year, reflecting increasing self-serve revenue retention, a return to growth for enterprise advertisers, and improved monetization of search activity. Q3 Weekly Active Users (WAU) of 45.9 million grew +13% year-over-year, reflecting sustained organic user acquisition, progress re-engaging existing users, and varied and personalized content. Q3 margins improved  33 percentage points year-over-year, derived from strong margin flow-through from increased revenue, further leverage in sales and marketing, and a 60% year-over-year improvement in employee productivity. Advertisers on the Nextdoor Ads Platform continue to see better results, which has improved retention and increased total spending. We are executing with precision and purpose, better allocating resources toward growth, and have raised our FY 2024 outlook. Nextdoor remains an essential place to gather information and connect, particularly during significant events affecting local communities. Learn more at investors.nextdoor.com. $KIND

Thanks to Fortune and Diane Brady for having Nextdoor’s CEO, Nirav Tolia, on the Leadership Next podcast for a fruitful discussion on the importance of local connections, Nextdoor’s essential role in local, and the Founder’s Mentality. Listen to the entire episode here: https://lnkd.in/eFBWmxAw #Nextdoor #FoundersMentality #Leadership

Nextdoor announced a significant milestone today - five years of connecting Canadian neighbours. With 1 in 3 Greater Toronto Area households on Nextdoor, Neighbours come to Nextdoor for utility and stay for community. Over the past five years, Canadians have used Nextdoor to: Reunite 18,000+ lost pets with their families Unite with like-minded neighbours in over 28,000 local groups Recommend 83,000+ local businesses To celebrate the occasion, the Nextdoor Kind Foundation has committed $50,000 to support charitable work in Canadian neighbourhoods. Thank you to our neighbours, businesses, and public agencies for creating more connected communities with Nextdoor.

“There’s no way to think about running a large organization, where the work is largely done with your mind, and not think about the challenges and opportunities that come with that. All of this leads you back to how you think about mental health at work.” - Bryan Power Nextdoor’s Chief People Officer, Bryan Power, joined fellow leaders Dick Costolo, Mary H. Macy, and Neha Chaudhary, MD, to discuss the evolving role and importance of mental health benefits in the modern workplace. Thank you, Modern Health, for the opportunity to join an important conversation at Elevate 2024 that will continue to catalyze positive change. To hear the entire discussion, please visit the link below. https://lnkd.in/eQZ4aUg2 #Nextdoor #Neighbors #Benefits

The Nextdoor Treat Map is back! The original interactive guide for local Halloween fun returns for the 12th consecutive year, giving neighbors a chance to show and share their plans for this once-a-year celebration of neighborhood spirit! And with Halloween falling on a school night this year, parents can refer to the Treat Map to find nearby hotspots for trick-or-treating to ensure a fun and efficient evening for their families. Neighbors can find the Treat Map now on the Nextdoor app, or by visiting nextdoor.com/treat_map.

Today, Nextdoor announced the winners of the 2024 Neighborhood Fave awards, marking the 8th annual celebration of beloved local businesses. In addition to the well-deserved recognition, being a Neighborhood Fave is great for business: winners have 6x times more recommendations on their Nextdoor Business Pages. Congratulations to all of this year’s honorees, and to visit the Neighborhood Faves in your area, visit nextdoor.com/favorites.