New Perspectives Marketing Research, LLC

What makes a successful focus group? Speaking directly to your target customers can provide astonishing insights into their unmet needs and hidden motivates. 💬 However, you need a clear plan if you want to be sure that the time and resources you invest will yield the rich data you need. 📝 You’d be surprised by how quickly discussions can go off the rails if you’re not properly prepared. Here are five key elements of a successful focus group that you should keep top of mind when planning your next research study. ⬇️ Contact New Perspectives today if you need help planning and executing a successful focus group: https://lnkd.in/eRUyNhnV #marketresearch #consumerinsights #researchstrategy

Although market research can often feel very serious, there are also moments that can be quite amusing. 😂 Sometimes a skilled moderator can make participants feel a little bit too comfortable and they end up forgetting that they’re being observed. Listen to Mary Sayer from New Perspectives reflect on a few of the funniest moments that she’s witnessed during her time moderating focus groups and interviews. #customerresearch #marketstudy #qualitativeresearch

Planning a new product launch or marketing campaign? Or maybe you’re struggling to understand why your current strategy isn’t quite connecting. 🤔 Conducting qualitative research can be an excellent way to minimize risk and ensure resources are used efficiently. Here are a few common scenarios where qualitative research can be a game changer. ⬇️ Find yourself dealing with one of these challenges and need the assistance of trained professionals? At New Perspectives, our market research experts will help you choose the right techniques to support your goals and conduct thorough studies that will produce the insights needed to fuel growth. 📈 Contact us today to get started: https://lnkd.in/eRUyNhnV #datadrivendecisions #marketinsights #researchprofessionals

How did the idea for New Perspectives first come together? 💡 The company has a unique origin story involving two sisters from different professional backgrounds joining forces to offer a brand-new take on market research. When Mary was promoted to a new position at her corporate marketing job while also raising two kids, she quickly realized she needed more time and flexibility. So she decided to venture off on her own with the help of a few supportive mentors. When Margie found herself in the same situation a few years later, she decided to join Mary and use her background in corporate finance to bring a fresh perspective to the company. Listen to Mary and Margie discuss their journey and the motivations behind their decision to start New Perspectives. ⬇️ #researchprofessionals #insightsdriven #qualitativeresearch

How do you execute a successful research study? It starts with a solid plan. 📝 Before committing the time and resources to conducting research, you should take the time to define your objectives and weigh the pros and cons of all possible strategies. 📈 Here are 5 simple steps to plan a market research study that will deliver better results. ⬇️ Contact New Perspectives today if you need help planning or conducting your next qualitative study. Visit our website to get started: https://lnkd.in/eDjnrzrf #consumerinsights #marketstudy #datadrivendecisions

Founded by two sisters, Mary and Margie, New Perspectives has developed a unique approach to market research by playing to their strengths. 🎯 When clients are dealing with strict constraints or tight timelines, we can be flexible and conduct multiple focus groups at once. Our close relationship and similar research styles allow us to stay consistent and avoid confusing the client. ✅ Listen to Mary Sayer discuss this interesting dynamic and how it's given New Perspectives a special advantage. #marketresearch #researchprofessionals #researchmethods

Struggling to get the results you want out of your research studies? There may be a flaw in your approach that is preventing you from acquiring the rich insights you need to make that next business breakthrough. 📈 The overwhelming volume of data and the existence of cutting-edge tools have made it easier than ever for organizations to conduct their own research in-house. However, without the proper expertise needed to plan and moderate an effective research study, it’s far too easy to get off track. Here are five common misconceptions about qualitative research that often hold businesses back. ⬇️ Contact New Perspective today if you need a team of experts who can help you avoid some of these simple mistakes: https://lnkd.in/eRUyNhnV #researchstrategy #qualitativeresearch #marketstrategy 

Relying on quantitative data alone can leave you blind to the truth of what your customers are actually thinking. 🤔 While understanding the perceptions customers have about a brand can be useful in a variety of ways, one of the most obvious benefits of qualitative research is minimizing risk. Before making any expensive investments in major branding changes or new product ideas, it's crucial to determine if your assumptions about customer preferences align with reality. ✅ Listen to Mary Sayer from New Perspectives talk about how qualitative research helps minimize business risk and why it's more important than ever to understand the full story behind the data. Follow us for more insights and news about the future of market research. #researchmethods #strategicresearch #marketinsights

Should you hire an outside firm to handle your qualitative research efforts or leave it to your in-house team? Advancements in technology and the availability of customer data has made DIY research easier than ever. However, that doesn’t guarantee that conducting your own research studies will produce the in-depth insights needed to drive business growth. 📊 Moderating focus groups and interpreting the data are skills that can take years to master. While letting your own internal team handle your qualitative research may seem like a simple solution, without the proper experience, it’s far too easy to waste valuable time and resources or end up with useless information that doesn’t yield results. Here are a few reasons why trusting seasoned professionals to handle your qualitative research is often the more cost-effective option. ⬇️ Contact New Perspectives today if you need help from a team of experts. Visit our website for more information: https://lnkd.in/eRUyNhnV #researchprofessionals #marketinsights #researchmethods 

How has the role of qualitative research changed in the age of meta-data and AI? While the fundamental approach remains the same, researchers have had to keep pace with the sheer amount of information available. Organizations have more data than ever on their target audience, which creates a greater need to add context to the numbers and understand what customers are actually thinking. 🤔 That’s where qualitative research can help. Listen to Mary Sayer from New Perspectives discuss how the role of qualitative research has shifted with the recent advancements in technology. 📊 Contact New Perspectives today if you need help conducting your next research study. #datadrivendecisions #analytics #qualitativeresearch