National Auction Association

We're back to highlight some of the amazing speakers you won't want to miss at our upcoming Digital Marketing Summit! This year, Holly Meyer-Lucas will show you how to effectively reach younger audiences and increase their participation in your auctions. Don't miss out! The hotel reservation deadline is fast approaching - secure your spot by January 16th. For more details and registration, visit auctioneers.org/dmsum25. Have questions about the Digital Marketing Summit? Join our community conversation tomorrow at 12 PM Central Time to chat with attendees and get all the info you need! 💬 Sign up to attend here: https://lnkd.in/gduVvswg.

Rachel Muir, CFRE knows all about client retention. Read how you can start building relationships, follow up with clients, personalize content, collect feedback, and continuously focus on the client/customer experience to help keep your clients coming back. #NAAPro #AuctionsWork #ClientRetention

Elevate your auction business at the National Auction Association's 2025 Executive Symposium, a transformative experience for you and your executive team. This exclusive event, available only to NAA members, provides a unique opportunity to sharpen your strategic vision, enhance your leadership skills, and expand your network—all while enjoying the beauty of Napa Valley at the Silverado Resort. Early bird registration ends January 6th. Save $200 and register now: https://lnkd.in/gT9Aac5K.

We’re proud to celebrate our long-time NAA member, former Missouri Rep. Billy Long, on his nomination by President-elect Trump to serve as the Commissioner of the Internal Revenue Service (IRS) in the upcoming administration. Billy’s deep commitment to public service and his active involvement in the auction industry make this nomination a fantastic moment for auctioneers across the country. His leadership at the IRS will shine much-deserved attention on the vital role auctioneers play in driving our economy forward. Congratulations again, Billy! The NAA is cheering you on in this exciting new chapter! 👏 Pictured: Rep. Long is formally inducted into the National Auction Association Hall of Fame in 2016, recognizing his outstanding contributions and dedication to the auction profession.

Did you know many top auctioneers had fascinating careers before they ever held a gavel?  In this episode of The Auction Advocate, Seth Weiner, CAI, BAS, and Carrie Cunningham, BAS, dive into their musical backgrounds and how those experiences shaped their success as auctioneers.  https://lnkd.in/gfmU6Dfi Hint: If you're at #DesignationAcademy in Vegas, this episode is a must-listen! 🎧

💡 Discover the science behind why people act—and how to guide them to your goals. Nancy Harhut’s keynote, 9 Ways to Generate More Response Using Behavioral Science, is a game-changer for marketers! Highlights include: ✅ 9 proven tactics that drive response ✅ Techniques to produce instant results ✅ Tips to tap into hardwired decision-making shortcuts 🎯 Learn more about this can’t-miss presentation! https://lnkd.in/gm77-t8h

Jean Roberts, AMM, joins the NAA to give us an insight into her email marketing expertise. Don't wait to sign up; it's free!

Your Industry. Your Voice. Day on the Hill 2025 is more than just a trip to Washington, D.C. It’s your chance to advocate for the auction industry and gain invaluable skills through our educational sessions [SCHEDULE COMING SOON]. 🗓 When: April 27-29, 2025 📍 Where: Hyatt Place National Mall, Washington, D.C. Together, we’ll tackle legislative challenges and build the future of auctions. Don’t miss out—register for free! https://lnkd.in/ga9y_QyU

Unlock the power of GA4 and take your auction analytics to the next level. Join NAA President John Schultz, AMM, to create custom dashboards to supercharge your auction business. https://lnkd.in/gm77-t8h

James D. Fahey, BAS; Jennifer Gableman, CAI, ATS; and Bryce Hansen, CAI, are three auctioneers with experience in buying and selling auction businesses recently shared professional advice with anyone considering buying or selling one. From determining value to concluding when it truly is time to sell. #NAAPro #AuctionsWork #ValueDetermination